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Exclusive: Equativ Is Acquiring Sharethrough to Compete Among Undifferentiated SSPs

Adweek

Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the deal were not disclosed, but the combined net recurring revenue of the two companies will be above $200 million.

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Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground

AdExchanger

Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising. The post Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground appeared first on AdExchanger.

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TripleLift & RESET Digital Join Forces: Revolutionizing Diverse-Owned Media Ad Spend

Ad Monsters

I spoke with Charles Cantu, Founder and CEO of RESET Digital to learn more about the problem this partnership solves, and what it means for advertisers, as well as diverse media owners. TripleLift & RESET Digital Join Forces Lynne d Johnson: Charles, this partnership seems like a game-changer in the ad tech.

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Yahoo Buys 25 Percent Stake in Taboola

VideoWeek

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties.

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Yahoo Elevates Sebastian Graham to Grow High-Demand Native Ad business in APAC

Exchange Wire

Yahoo has promoted Sebastian Graham to director of native APAC, effective immediately. In his new role, Graham will oversee the strategy for native advertising through Yahoo’s unified ad tech stack in APAC. Graham’s remit will include strengthening Yahoo native ad product [.].

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20. Ari Lewine – going native with TripleLift

Paleo AdTech

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising.

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Native Video Ads: The Ultimate Ad Format for Capturing Consumer Attention

AdPushup

In a landscape where attention spans are diminishing, and ad blockers are prevalent, brands face challenges in conveying their message. However, native advertising has proven to [.] It’s essential to execute it correctly to enhance engagement and effectively reach your desired audience.