Exclusive: Equativ Is Acquiring Sharethrough to Compete Among Undifferentiated SSPs
Adweek
JUNE 12, 2024
Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the deal were not disclosed, but the combined net recurring revenue of the two companies will be above $200 million.
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