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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

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DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution

Ad Tech Daily

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps advertisers understand if ads play even after a TV is turned off NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital (..)

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Why marketers must combat the hidden threat of MFA sites

Martech

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. going to ad-tech fees and $0.35

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As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals

Ad Monsters

The product emerged from conversations with publishers like the Daily Mail that were eager to move beyond traditional metrics like viewability and surface the deeper signals driving advertising performance. Its not just about taking ads off the page; its about building a new performance baseline and asking what metrics matter now.

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Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem

AdExchanger

Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today.

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The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up

VideoWeek

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers. million households, up from 2.78

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PubMatic and Playground xyz Partner to Solve Scale Woes for Attention-Seeking Marketers

Adweek

Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. It's the latest in the industry's lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability.