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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

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Why marketers must combat the hidden threat of MFA sites

Martech

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. going to ad-tech fees and $0.35

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As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals

Ad Monsters

The product emerged from conversations with publishers like the Daily Mail that were eager to move beyond traditional metrics like viewability and surface the deeper signals driving advertising performance. Its not just about taking ads off the page; its about building a new performance baseline and asking what metrics matter now.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. Simply put, retail media is the marketing of retail goods to consumers at the point of purchase. Like with all marketing, measurement is essential.

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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Follow Us Strategic Positioning: Optimize Your Ad Placements Ad viewability significantly impacts your ad revenue the higher the viewability, the more you can earn.

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DoubleVerify, IAS develop attention measurement solutions for Snap

Marketing Dive

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Retail media lacks crucial measurement

illumin

By working alongside a media buyer who supplies ample measurement capabilities, marketers can fully take advantage of this exceptional growth. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.