European Video Awards 2023: The Winners
VideoWeek
SEPTEMBER 29, 2023
Hosted by the incomparable comedian Stephen K Amos, the EVAs awarded the outstanding creativity, innovation and technological advances in video & CTV advertising.
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VideoWeek
SEPTEMBER 29, 2023
Hosted by the incomparable comedian Stephen K Amos, the EVAs awarded the outstanding creativity, innovation and technological advances in video & CTV advertising.
VideoWeek
JUNE 16, 2023
In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”
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Digiday
DECEMBER 6, 2022
This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? Of course, IAB Tech Lab’s guidelines are only that. In-stream vs. out-stream.
Brid.tv
JUNE 26, 2023
As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?
VideoWeek
NOVEMBER 10, 2023
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.
InMobi
FEBRUARY 22, 2022
In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is identical to what has happened in ad tech over the last 10 years.
Digiday
APRIL 16, 2023
Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’?
VideoWeek
MAY 8, 2024
This includes cross-media measurement from iSpot.tv, allowing advertisers to measure the incremental reach of TikTok campaigns compared to the linear TV portion of their campaign. Meanwhile a partnership with Nielsen ONE Ads helps marketers measure their TikTok campaigns across mobile, desktop, linear TV and CTV.
VideoWeek
DECEMBER 8, 2023
Amazon announced earlier this year that it will begin running ads on its streaming service in select regions next year, including the UK, Germany, the US, and Canada early in the year. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.
VideoWeek
NOVEMBER 3, 2023
The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.
Adtelligent
JUNE 9, 2021
IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Supply Side Platform (SSP) can totally replace the ad management on the website and app.
Monetize More
MAY 30, 2023
Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. What is a mobile ad network?
Digiday
JULY 24, 2022
And business is booming — at least it is if that study from media management firm Ebiquity, programmatic consultancy Jounce Media and brand suitability business DeepSee is to be believed. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. In the U.S.,
Adtelligent
JULY 19, 2022
Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The metric is calculated by dividing ad spending by the number of fully completed views.
VideoWeek
MAY 5, 2023
In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. But live streaming isn’t available for regular users.
Ad Monsters
MAY 22, 2023
Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Oxagile has more Ad Tech tricks to help you achieve that. Comscore, VideoAmp, and iSpot.tv
Digiday
OCTOBER 27, 2022
While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there.
Digiday
APRIL 18, 2023
Discovery’s Max hedge, Major League Baseball’s streaming ambitions, Netflix’s new ad options and more Stay tuned The key hits: Next week Digiday will premiere a five-part video series on the TV, streaming and digital video ad business. And yes, advertisers are awash in streaming ad options.
VideoWeek
SEPTEMBER 15, 2023
David Kenny oversaw a rocky five years at the ratings giant, during which it lost and partially regained its Media Ratings Council (MRC) accreditation. The company also launched its cross-media measurement product Nielsen ONE, and was acquired in a private equity deal valued around $10 billion. Read on VideoWeek. Read on VideoWeek.
VideoWeek
APRIL 26, 2024
Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory.
illumin
DECEMBER 14, 2023
Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.
illumin
DECEMBER 14, 2023
Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.
VideoWeek
JANUARY 23, 2023
The Mirriad platform has been built on years of experience with thousands of brand insertions for the world’s largest advertisers on premiere content. We manage the full process, from content analysis and inventory creation to the actual virtual brand insertion and ad delivery. How are these types of placements bought and sold?
Smart-Hub
DECEMBER 22, 2023
What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?
Digiday
MAY 2, 2023
The future in review The future in review Digiday’s Future of TV Week is in the past and with it the debut of “The Future of TV,” a five-part video series on the TV, streaming and digital video ad business. How traditional TV vs. streaming ad spend might trend this year. A check-in on the connected TV ad tech turf war.
VideoWeek
AUGUST 12, 2022
The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.
Smart-Hub
APRIL 12, 2024
To calculate it, it is essential to divide the total number of users who completed the video by the total number of users who started watching it. The result (multiplied by 100) allows marketers to discover if the audience actually finds their video ads engaging. Affinity index.
VideoWeek
FEBRUARY 16, 2024
But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. OpenPath offers buy-side clients access to inventory without going via an SSP. Read on VideoWeek.
VideoWeek
MARCH 17, 2023
Group Black Makes $400 Million Bid for Vice Media Group Black, a business which invests in Black-owned media companies, has submitted a $400 million bid to buy Vice Media, the Wall Street Journal reported this week. Vice Media has been seeking a buyer to help it out of tough financial straits. Read more on VideoWeek.
Brid.tv
SEPTEMBER 26, 2022
Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. also specializes in ad-based monetization of video content. Airnow Media.
Smart-Hub
JANUARY 4, 2023
SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? We’ll work side by side with you, constantly guiding you, advising you, and making sure your business grows.
Monetize More
JANUARY 18, 2023
It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. Which created the term programmatic to categorize the industry.
VideoWeek
JULY 18, 2022
” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 percentage points.” percent year-on-year.
Smart-Hub
FEBRUARY 16, 2024
Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. DSP A DSP, a demand-side platform, is a solution for advertisers. Looking For Detailed Case Studies?
Adtelligent
OCTOBER 6, 2021
Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).
VideoWeek
MAY 26, 2023
This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. “MRC Read more on VideoWeek.
Digiday
NOVEMBER 22, 2022
In fact, traditional TV ad spending fell by 23% year-over-year in Q3 — and overall ad spending across media types dropped by 5% — whereas CTV ad spending rose by 39%, according to Standard Media Index, a research firm that compiles advertiser spending and pricing data from agencies. CTV across the board was up.
Digiday
APRIL 26, 2023
When it comes to frequency capping — one of the two most important ad options — the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Typically, advertisers try to limit a video ad being shown to the same person to two to three exposures per week.
Digiday
APRIL 24, 2023
“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.”
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. ads) buying and selling. If so, here’s what you should know.
Single Grain
MARCH 16, 2020
Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. What does this all mean?
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