Monetize More

DECEMBER 13, 2022

When it comes to video monetization, Pod Bidding is a force to be reckoned with. It’s hard to come across an HTML5 video player that doesn’t support the format. In fact, Pod Bidding is easily the most widely used video ad format for publishers and live streamers alike. What are Ad Pods?

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

VideoWeek

SEPTEMBER 29, 2023

Hosted by the incomparable comedian Stephen K Amos, the EVAs awarded the outstanding creativity, innovation and technological advances in video & CTV advertising.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

NOVEMBER 1, 2022

Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Sell-Side vs. Buy-Side Programmatic Platforms.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

AUGUST 4, 2022

In this post, we explain what a self-serve ad platform is, how it differs from managed ad campaigns, how it works, what the key features are, and how to build one. What’s the Difference Between Self-Serve and Managed Ad Campaigns? Publishers and Media Companies. Publishers and Media Companies. Key Points.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

VideoWeek

DECEMBER 8, 2023

Amazon announced earlier this year that it will begin running ads on its streaming service in select regions next year, including the UK, Germany, the US, and Canada early in the year. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

Video Ads 52

Video Ads Media Ad Tech Agency 52

AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. 56% of advertisers use a self-serve demand side platform. billion in 2023 to USD 11.4

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

Basis

NOVEMBER 2, 2022

Subscription video on demand (SVOD) requires users to have a subscription to access video content when and where they want to (think: Netflix, Disney+, Paramount+, etc.) Video on demand (VOD) allows users to access video directly and immediately. Learn more about demand-side platforms.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Supply Side Platform (SSP) can totally replace the ad management on the website and app.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The metric is calculated by dividing ad spending by the number of fully completed views.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. What is a mobile ad network?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

MAY 8, 2024

This includes cross-media measurement from iSpot.tv, allowing advertisers to measure the incremental reach of TikTok campaigns compared to the linear TV portion of their campaign. Meanwhile a partnership with Nielsen ONE Ads helps marketers measure their TikTok campaigns across mobile, desktop, linear TV and CTV.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Digiday

NOVEMBER 8, 2022

Amid economic uncertainty, advertisers have grown evermore particular on what will and won’t make the cut in terms of their media budgets with further emphasis on cutting wastage, and more efforts on raising the bar when it comes to the definition of “premium content.” Context is still king. Measurement matters more than ever.

Demand Side Platform 60

Demand Side Platform ROI Ad Inventory Media 60

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct.

Demand Side Platform 59

Demand Side Platform Advertising Ad Tech Ad Server 59

Basis

FEBRUARY 28, 2023

At its most basic level, native advertising is a form of paid media that mimics the look, feel, and function of its editorial environment. As these systems evolve and mature, in-feed native ads could potentially assume even greater importance. To put the trend into context: native nonsocial ad spending grew 7.9% in 2023.

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78

MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

JANUARY 23, 2023

The Mirriad platform has been built on years of experience with thousands of brand insertions for the world’s largest advertisers on premiere content. We manage the full process, from content analysis and inventory creation to the actual virtual brand insertion and ad delivery. How are these types of placements bought and sold?

Demand Side Platform 52

Demand Side Platform A/B Testing Audience Impressions 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Digiday

OCTOBER 27, 2022

Amazon disclosed its Q3 earnings Thursday with its ads business generating $9.5 While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. billion during the period.

Advertising 63

Advertising Demand Side Platform Conversion Audience 63

InMobi

MAY 12, 2016

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

Basis

APRIL 24, 2023

So, how does digital out-of-home advertising differ from traditional out-of-home advertising, and how should marketers embrace it within their media mix? Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Read on to find out. YoY in the US.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

VideoWeek

SEPTEMBER 15, 2023

David Kenny oversaw a rocky five years at the ratings giant, during which it lost and partially regained its Media Ratings Council (MRC) accreditation. The company also launched its cross-media measurement product Nielsen ONE, and was acquired in a private equity deal valued around $10 billion. Read on VideoWeek. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

Smart-Hub

APRIL 12, 2024

To calculate it, it is essential to divide the total number of users who completed the video by the total number of users who started watching it. The result (multiplied by 100) allows marketers to discover if the audience actually finds their video ads engaging. Affinity index.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. How Are In-App Ads Served? How Are In-App Ads Served? Fast forward to 2023, when 1.96 billion in app stores.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Basis

APRIL 24, 2023

So, how does digital out-of-home advertising differ from traditional out-of-home advertising, and how should marketers embrace it within their media mix? Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Read on to find out. YoY in the US.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? 5 Best In-App Advertising Platforms for Publishers and Developers 1. Marketplace 2. How Does In-App Advertising Work?

Advertising 54

Advertising CPM Mobile Ads CPC 54

Ad Ops Hero

JANUARY 25, 2021

A sell-side platform or supply side platform is an ad technology (AdTech) platform used by the publishers to sell, manage and optimize the ad inventory on their websites in an automated and effective way.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad network 52

Digiday

APRIL 18, 2023

Discovery’s Max hedge, Major League Baseball’s streaming ambitions, Netflix’s new ad options and more Stay tuned The key hits: Next week Digiday will premiere a five-part video series on the TV, streaming and digital video ad business. And yes, advertisers are awash in streaming ad options.

Ad Tech 55

Ad Tech Video Ads Demand Side Platform Media 55

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. It also matters where you run these ads.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

AdvertiseMint

JANUARY 24, 2024

Do you like to tweak every part of your ad campaign from one spot? With these platforms, that’s possible! You’re in control of where your ads go, whether they are on mobile phones, websites, or social media. Improved ROI Making more money from your ads is a big reason to use programmatic ad platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Twitter already broadcasts some live content, for a mix of media companies which want to stream live events, and advertisers which want to run live shopping events.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52