AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. All it took to happen was a dose of reality on the future of the open, convoluted marketplace of programmatic inventory. Agencies have only been able to aggregate so much buying power around programmatic, after all.

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Digiday

JANUARY 29, 2023

The open market of programmatic inventory, where prices are decided in real-time through an auction, is in a precarious spot. That’s down to a few things but they all ultimately come back to this: there’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe.

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Digiday

FEBRUARY 15, 2023

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Then Horizon plugged its identifier solution into OpenX’s SSP platform. In the last month or so alone this pivot has been on full display.

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Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. To be clear, it built its own.

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Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Definition.

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VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. “And I think they’ve learned over time that if you write something about The Trade Desk, you get clicks.” Or are they?

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Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. In other words, these sites are in the business of ad arbitrage. Nothing new there. In the U.S.,

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Digiday

SEPTEMBER 6, 2022

Imagine a system where everyone wins by getting rewarded fairly: publishers and advertisers in the advertising ecosystem are compensated transparently and equitably for their products and services. That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? It comes under the programmatic advertising industry.

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Digiday

FEBRUARY 21, 2023

This week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year’s upfront market. Programmatic provides some leverage for buyers’ flexibility push. But the tune may take on a new, programmatic-inflected pitch in 2023.

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Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. .” And why would it? Good for them.”

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VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. And ad income was also boosted by improved monetisation on YouTube Shorts, YouTube’s TikTok competitor.

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Digiday

MAY 2, 2023

This week’s Future of TV Briefing recaps Digiday’s five-part video series on the TV, streaming and video advertising business. The future in review The future in review Digiday’s Future of TV Week is in the past and with it the debut of “The Future of TV,” a five-part video series on the TV, streaming and digital video ad business.

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Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Yuriy Gorokhov, CTO at Adtelligent.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Let’s start with the header bidding definition.

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VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. billion.

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Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? Of course, IAB Tech Lab’s guidelines are only that. In-stream vs. out-stream.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

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Digiday

FEBRUARY 5, 2023

A month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus. It’s a] collision of precision and persuasion in a very chaotic and non-linear marketing funnel that demands an integrated approach.” We’re starting to see the Great Return,” said WPI’s Harris.

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InMobi

MAY 6, 2019

Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2: InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs and features. Just like last year , MAU did not disappoint in 2019!

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Digiday

APRIL 5, 2023

These AI platforms can come up with different combinations of messages in a few seconds when it would take a copywriter a few days,” said Bregman. This is just the start. “It’s sort of biddable operations,” said Mike Bregman, chief data officer at Havas Media Group. “We Copywriters should breathe easy.

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Digital Remedy

MARCH 7, 2023

If you want to get your message out there with the perfect punch, it pays (literally) to plan ahead. Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan.

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VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. The industry forum aims to proactively engage with consumers, platforms, regulators and media.

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Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

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Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. “A This quarter sucks’.

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Digiday

NOVEMBER 22, 2022

The number of advertisers buying CTV ads also increased year over year. Direct sales is ceding share to programmatic sales for CTV impressions. The third quarter of 2022 wasn’t a great period for the TV advertising business. But it wasn’t such a bad one for the connected TV advertising business.

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InMobi

APRIL 16, 2019

What do these specifications do, and how do they help programmatic advertisers? The goal of sellers.json is to give the buy side (also known as the demand side) and publishers of the advertising ecosystem greater transparency within the larger programmatic and ad tech space. onwards.

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VideoWeek

MAY 12, 2023

Top Stories NBCU’s Linda Yaccarino in Talks to be Appointed as New Twitter CEO Elon Musk said on Thursday he has “hired a new CEO” for Twitter, believed by the WSJ to be NBCUniversal advertising chief Linda Yaccarino. Musk added he will transition to the role of CTO and executive chair in the next few weeks.

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Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. They are still used, but only for a small percentage of the premium ad segment.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. However, you need to know more than the RTB definition to make the most of your ad exchange. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it.

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