Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

MARCH 14, 2022

The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Smart-Hub

DECEMBER 1, 2021

As fundamental as this step might seem, it’s still alarming how many companies say that “everyone is the target market” and waste thousands if not millions in wasted ads. Being specific with one’s demographics is key to getting relevant traffic and improving conversion rates. Create retargeting campaigns.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Smart-Hub

OCTOBER 20, 2023

In addition to targeting, the information can also be used for retargeting and cross-targeting. Users who have shown interest in a brand or ad on one digital channel can be retargeted on a CTV channel and vice versa. Also, people can interact with ads by sending messages, choosing options on creative, or clicking prompts.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. You can conduct a poll, run a quiz, include a QR code, or even play a game during the ad. And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV.

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

Smart-Hub

APRIL 1, 2024

In this case, cookies enable the chat application to remember the conversation history, which allows for a more convenient and personalized support experience. Retargeting. This tactic implies tracking user search activity to retarget them with ads relevant to the products or services they expressed interest in.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Digital Remedy

FEBRUARY 7, 2023

Digital marketers who choose this type of media planning strategy have high hopes of guiding their audiences through the marketing funnel all the way to conversion. Selecting the Right Creative Strategy Savvy marketers know that bringing an ad idea to life isn’t just about the desired outcome—it’s also about the right creative.

Retargeting 52

Retargeting Audience Conversion ROI 52

PrograMetrix

AUGUST 3, 2022

It's important to focus on your conversion rates which may go down as consumers keep a closer eye on their budgets and have less disposable income. However, the discounted advertising inventory and lower cost to engage high value audiences may outweigh the impacts of incrementally lower conversion rates. Stick With It.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. These companies then make these packages of data available to various ad tech partners.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Digital Remedy

APRIL 13, 2023

Welcome to the third episode of The Digital Dish , where we dish on all things ad tech! With so many channels and so much noise, it’s more difficult to determine which channels are actually driving sales and conversions. It also increases accuracy since it captures all touchpoints involved in the conversion process.

Conversion 52

Conversion Brand Awareness A/B Testing Machine Learning 52

InMobi

AUGUST 26, 2018

For instance, to which channel should a purchase be attributed when the user is sent push notifications and shown retargeting ads for the same product on the same day? If data from the marketing automation platform indicates that the push notification was opened and acted upon, then it is an organic conversion.

MarTech 52

MarTech ROI Retargeting Ad network 52

Ad Ops Hero

JANUARY 25, 2021

It is a backbone of retargeting advertising where advertisers to can remarket the desired audience to promote their products and services. It segregates the huge data received and convert it in to readable formats to make it available for other platforms like DSP, SSP, and Ad Exchanges to utilize for various ad campaign purpose.

Data Management Platform 52

Data Management Platform Ad Exchange Audience Retargeting 52

InMobi

MAY 27, 2020

In this 20-minute conversation, we talked about why a mobile-first strategy is key even with consumers stuck at home, why it’s not too late to begin the journey towards digital transformation and how businesses that develop a pandemic-proof business that leads to future success. Tune in today to hear the full conversation !

Fashion 52

Fashion Ad Tech Cookies Conversion 52

illumin

MAY 22, 2024

Retargeting Another important feature of Meta ads is retargeting. This strategy involves showing ads to users who have previously interacted with a brand or visited their website. To ensure the success of Meta ads, advertisers have access to a range of tools and metrics to track and optimize their campaigns.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Monetize More

FEBRUARY 7, 2023

a part of the Google Chrome cohort aims to replace & block third party cookies with an API system via cohorts like: FLEDGE: In-browser API that helps in retargeting known audiences. FLEDGE Google Fledge is a cookieless alternative for publishers and advertisers looking to retarget their audience.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Automatad Inc.

FEBRUARY 22, 2022

With the target of addressing some primary use cases like targeting, retargeting, measurement, and attribution, the Privacy Sandbox for Android proposal will include app versions of Google’s existent Privacy Sandbox solutions like FLEDGE, Topics API, and Core Attribution API. Meta and Mozilla’s Ad Tech Proposal.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

NewProgrammatic

SEPTEMBER 8, 2021

Consumer attitudes towards contextual personalization are most favorable in comparison with other types of personalization , such as behavioral, retargeting, demographic, etc. Driving traffic to your brand via contextual advertising ensures that ads will be displayed in a relevant context. Apps are simply more engaging.

SEO 52

SEO Ad Exchange Affiliates Audience 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Adtelligent

OCTOBER 6, 2021

Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. These possibilities result in superior personalization and more relevant ad content, thus increasing viewers’ engagement and conversions.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

MAY 10, 2023

This is very different from what we see in traditional competitors in the space who tend to focus on finding a specific number of users for retargeting in a safe and compliant way. That’s the traditional retargeting that everyone knows and loves. For us, that’s not the most exciting use case.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Single Grain

JUNE 25, 2021

The conversion measurement API: A key inclusion for digital ad agencies and websites that make their primary revenue through advertising, the conversion measurement APIs measure purchases based on ads and attributes them to specific ads without using cross-site persistent identifiers.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64