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Roblox adds programmatic in-game advertising in 2024

illumin

Specifically, the company looks to improve its brand lift measurement through new partnerships. It is also looking to add several ads-focused roles as well as software and engineering positions to build better ad offerings and tools. Follow @illuminHQ

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How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Ad Monsters

Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brand lift at the top of the funnel to sales-driven impact at the bottom. Google is moving, but brands and publishers must test, learn, and iterate to find what works at scale.

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How Vistar Media is Bringing New Budgets to OOH

VideoWeek

” Vistar is looking to bring programmatic buyers to the channel by offering a full suite of ad tech products, including a demand-side platform (DSP), supply-side platform (SSP) and ad server, as well as software solutions for DOOH players and a creative studio for design purposes.

Media 59
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The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

ShowHeroes Adds Custom AI Audio for CTV Ads ShowHeroes, a video and CTV ad tech firm, has launched Custom Audio Ads for CTV, an AI-driven product allowing advertisers to add personalised audio to CTV ads. We can do a lot more for advertisers, and a lot more for publishers.

Media 52
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When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban

Ad Monsters

Jeremy Haft, CRO at Digital Remedy TikToks ad dollars will need to flow elsewhere. TikTok was highly effective at driving brand lift, not just performance, and DOOH is a channel with significant potential that has been underinvested in. With this ban, DOOH could become a key beneficiary of the redirected ad spend.

Ad Tech 119
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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content.

Media 52
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Brand lifts: does your advertising make an impact?

illumin

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?