Smart-Hub

NOVEMBER 1, 2023

It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. Interstitial in-game ads are another option.

Click Through Rate 115

Click Through Rate Fill rate Banner Viewability 115

illumin

FEBRUARY 20, 2024

These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. Here are some of the types of mobile ads used today. Banner ads Banner ads are small, rectangular images, typically combined with text, that are shown at the top or bottom of the screen.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer. billion in ad spending in 2022 and grow even further.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Rich Selection of Video Ad Formats. Premium Google ADX Demand. Omnichannel Monetization.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

VideoWeek

MAY 8, 2024

This includes cross-media measurement from iSpot.tv, allowing advertisers to measure the incremental reach of TikTok campaigns compared to the linear TV portion of their campaign. Meanwhile a partnership with Nielsen ONE Ads helps marketers measure their TikTok campaigns across mobile, desktop, linear TV and CTV.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.

Audience 98

Audience Communications Banner Media 98

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is identical to what has happened in ad tech over the last 10 years.

Retail 52

Retail Media Demand Side Platform Fill rate 52

VideoWeek

OCTOBER 21, 2022

The camera and social media company declined to provide guidance for Q4, marking its second consecutive quarter without offering a forecast. Uber Opens Ad Division with Focus on Video Ads. In some cases, these ads may be tied in with another new video ad offering which is being trialled on in-car tablets.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements. Advertisers are also willing to pay higher eCPM for your ad inventories.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Smart-Hub

OCTOBER 5, 2022

In-Stream Video Ads: small video ads up to 30 seconds long. Usually, they are integrated at the beginning or at the end of a streaming video, the user cannot skip or scroll past them. Interactive Ads: ads that the user can interact with. What kind of ads can be set up in a mobile app?

Banner 40

Banner Advertising Video Ads Rich Media 40

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Testing with different Ad Units. Stick to the OG’s.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? VAST tags: for great media advertising. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

JULY 11, 2022

In our new article, we talk about popular formats, what you need to know about them, what results do they show, and how this can affect your performance and media trading. In-app video. What is mobile video advertising? Mobile advertising video can be served in two ecosystems — in apps and on the mobile web.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

VideoWeek

MAY 15, 2023

When an advertiser is offered a digital video ad impression via programmatic trading tools, they get passed a lot of information to help them understand what exactly it is they’re being sold. Some is about the individual viewing the ad: any personal data, their location, the device they’re using, and so on.

Impressions 59

Impressions Video Ads Banner Advertising 59

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Mobile has to be a key part of your media mix. over a third of all time spent with media is devoted to mobile. In the U.S.,

Banner 52

Banner Viewability Cookies Click Through Rate 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. For example, a website places the banner on the home page and starting an auction with advertisers.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

DECEMBER 21, 2023

For advertisers, media precision targeting is a technique involving using customer data and targeting ads toward different segments of consumers. For example, you may want to set up ad formats and traffic types for each so advertisers with banner ads and desktop traffic can easily reach publishers who meet these requirements.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. also specializes in ad-based monetization of video content. Airnow Media.

Ad network 52

Ad network CPC CPM CPA 52

Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Let’s delve into more details and consider the most popular CTV ad types. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

VideoWeek

JUNE 17, 2022

Not a media rights deal – it’s a partnership.”. The Week in Tech. Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. This marks a major play in live sports from Apple’s TV service.

Ad Tech 59

Ad Tech Impressions Media Agency 59

VideoWeek

SEPTEMBER 29, 2023

Mediapro, a Chinese/Spanish sports media startup, had previously bought the majority of major French football rights for a hefty sum, but subsequently missed payments, and agreed a deal with France’s football governing body to terminate the contract. The format is due to launch in beta in early 2024.

Media 52

Media Non-Profit Advertising Ad Tech 52

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. Meanwhile, SSPs are increasingly partnering with media agencies. In addition, this higher Internet speed allows you to create ads in higher dpi, and put more emphasis on video ads in mobile format.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Smart-Hub

APRIL 29, 2024

White-Label Solutions This phenomenon is not new on its own, but it has become one of the hottest programmatic media buying trends. Meanwhile, SSPs are increasingly partnering with media agencies. In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

AUGUST 23, 2023

Aim and Strategy The Economist created an example of programmatic banner campaign aimed to reach 650,000 previously unseen prospects and stimulate a change in perceptions, not just to generate clicks. million media budget. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Monetize More

SEPTEMBER 28, 2022

Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function. What is Ad Clutter?

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

Adtelligent

OCTOBER 6, 2021

To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Display Ads. They can be placed within the text or appear in a pop-up (interstitial ads).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

FEBRUARY 16, 2024

In terms of pre-bidding, the platform currently supports desktop and mobile web environments, while the available ad formats are banner, native, and video ads. Looking For Detailed Case Studies?

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

InMobi

MAY 2, 2022

Measuring viewability gives marketers a clearer understanding of their campaign effectiveness, and also allows advertising spend to be allocated to the most valuable media. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. This includes the placement of the ads.

Viewability 52

Viewability Advertising Impressions Brand Lift 52