The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. References Amazon Ads – What is MarTech? : How is AI reshaping the future of MarTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

The Ad Tech Blog

JUNE 3, 2024

Understanding Real-time AI Monitoring for Ad Fraud Key Points Real-time AI monitoring utilizes advanced algorithms to detect and prevent ad fraud as it happens, enhancing the security and efficiency of digital advertising campaigns.

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VideoWeek

JULY 10, 2023

AI already plays a big role in ad tech, and the potential is certainly there for generative tools to add value. But understanding the AI opportunity also means understanding AI’s risks and limits, says Vova Kyrychenko, CTO ad ad tech/martech software development business Xenoss.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. Stay tuned for one more blog post all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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The Ad Tech Blog

APRIL 30, 2024

Understanding User Engagement in AR Advertising Key Points Immersive Experiences: AR advertising creates deeply immersive experiences that significantly enhance user engagement compared to traditional digital ads. Advancements in AI and machine learning have significantly influenced the development of AR technology.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

The Ad Tech Blog

APRIL 26, 2024

This not only improves usability but also enhances the effectiveness of digital platforms, particularly in complex environments like digital advertising where user engagement is critical. As a result, ads often miss the mark, either by being too generic or irrelevant.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

The Ad Tech Blog

APRIL 22, 2024

This balance has often been hard to achieve, leading to a growing discourse around ad intrusiveness. Enter Google AdMob , a leader in mobile advertising that has been at the forefront of developing less intrusive ads. The success of “Merge Dragons!”

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

The Ad Tech Blog

APRIL 25, 2024

Improved Accuracy: Machine learning algorithms help reduce false positives in threat detection, improving the overall accuracy of security operations. Machine learning algorithms are trained on historical data to identify patterns and predict potential security threats.

Machine Learning 130

Machine Learning GDPR Education Advertising 130

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

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Ad Exchange Machine Learning Ad Tech Impressions 93

The Ad Tech Blog

MAY 1, 2024

Understanding Real-time Ad Personalization Key Points Real-time ad personalization enhances user engagement by delivering tailored content based on user interactions and behavior. It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

The Ad Tech Blog

MAY 5, 2024

Understanding AI in RTB Fraud Detection Key Points AI fraud detection in RTB is crucial for maintaining the integrity and efficiency of digital advertising ecosystems. Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation.

Machine Learning 130

Machine Learning Education ROI Ad Tech 130

Martech Series

MARCH 1, 2023

a leading provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence enabled optimization engine that can modernize how programmatic digital advertising works. is a next-gen, Platform-as-a-Service (PaaS) company for data and advertising.

Machine Learning 81

Machine Learning Advertising Conversion Rate MarTech 81

Ad Monsters

MARCH 8, 2023

Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. Life Imitates Art: The Start of Her Career Andrew Byrd: Can you tell me how you started your career in ad tech? Fox, who played a character in advertising.

Ad Tech 84

Ad Tech Machine Learning Audience Advertising 84

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. The iIG is an intrinsically cross-device graph rooted in an identifier called the ‘AIID’.

Advertising 52

Advertising Cookies Brand Lift Machine Learning 52

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Advertising Pop-Up Machine Learning Ad Space 94

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 96

Ad Tech Media Real Estate Communications 96

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 80

Machine Learning Ad Inventory Ad Tech Advertising 80

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

Martech Series

NOVEMBER 7, 2022

Robust integration with the digital media ecosystem makes managing spend in various ad tech platforms much easier using a single UI. The post Nexelus Continues to Enhance Its SaaS platform for Advertising, Marketing and Media Industry appeared first on MarTech Series. “apworks.ai “apworks.ai

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Machine Learning Media Advertising Marketing 74

Ad Monsters

DECEMBER 6, 2023

If ad tech innovation were being redefined for 2023, Yahoo would be listed at the top of that entry. After shutting down its SPP earlier this year, the legacy brand has been on a tear rolling out new features for the buy side to drive better results from their ad spend.

Advertising 99

Advertising Media Machine Learning Audience 99

Ad Monsters

MAY 1, 2023

AI has been a fixture in the ad tech ecosystem for quite some time. In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. This subtype of artificial intelligence could disrupt every aspect of the advertising industry, from brainstorming to copyrighting to targeting ads.

Advertising 75

Advertising Ad Tech Machine Learning Communications 75

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

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Demand Side Platform Ad Tech Machine Learning Agency 98

VideoWeek

JUNE 13, 2023

Madhive today announced the ad tech firm has received a $300 million investment from Goldman Sachs Asset Management. Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Digiday

MAY 3, 2023

On the third day of the Interactive Advertising Bureau’s four-day NewFronts, digital video platforms and publishers discussed the latest advancements in connected TV measurement with a focus on identity tracking and the future of artificial intelligence. ” The new buzzword AI is officially the new ad tech buzzword.

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Ad Tech Media Machine Learning Audience 55

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

APRIL 5, 2024

According to a patent filing reported by Lowpass, Roku wants to serve ads when a user takes a break from playing a game on their Xbox or streaming a show on an Apple TV device, which are plugged into the Roku TV. Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year.

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Ad Tech Agency Media Audience 59

Ad Tech Daily

APRIL 18, 2022

The post Postclick Appoints Mark McKenna as Chief Executive Officer appeared first on Ad Tech Daily.

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Machine Learning Conversion Rate Ad Tech Conversion 71

Ad Monsters

NOVEMBER 30, 2023

Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide. More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. You’ll also have a better chance of meeting your advertisers’ KPIs.

Machine Learning 85

Machine Learning Ad Tech Audience Mobile Ads 85

Digiday

FEBRUARY 5, 2023

The ways in which artificial intelligence will underpin online ad growth are coming into sharper focus. It follows a myriad of ad agencies, ad tech vendors and platforms all talking up their game plans and visions for this technology in recent weeks. Take Havas, for example.

Machine Learning 66

Machine Learning Agency Media Advertising 66

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

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Ad Tech Media Cookies Machine Learning 58

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. An impression means that the ad was displayed, but this does not imply that a user definitely saw it.

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

Adtelligent

MAY 12, 2024

Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Of course, the above statement is not set in stone.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

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Advertising Ad Exchange ROI Machine Learning 52

Ad Monsters

MAY 1, 2024

As AI integration deepens into advertising and revenue operations, experts emphasize that human oversight remains pivotal despite enhancements to efficiency and automation in routine tasks. How would an AI handle an ad or rev ops role? This involves reimagining job roles, workflows, and incentives.

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Ad Ops Machine Learning Ad Tech Communications 80

YieldBird

OCTOBER 17, 2023

AI revolutionizes not just the content but the entire publishing ecosystem, including advertising. Artificial intelligence offers publishers many opportunities, particularly in advertising and programmatic ads. Source: The Role of Artificial Intelligence in Publishing But how does AI relate to programmatic advertising?

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Viewability Advertising Machine Learning Audience 52

Ad Monsters

DECEMBER 23, 2022

Whether you want to increase your subscriber rate or diversify your content, the ad tech ecosystem is hungry to drive revenue efficiency. . The “ad recession” forced all sides of the industry to reevaluate their business practices, and for some, that meant creating new partnerships. . Why was this marketing tool so successful?

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Machine Learning Ad Tech Audience Advertising 87

VideoWeek

JULY 17, 2023

But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

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Ad Tech Cookies Machine Learning Ad Targeting 94