Ad Monsters

NOVEMBER 28, 2024

AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

Demand Side Platform 291

Demand Side Platform Marketing Advertising Ad Tech 291

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Adweek

DECEMBER 11, 2022

Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company recently announced.

Demand Side Platform 265

Demand Side Platform Retail Marketing Media 265

Digiday

FEBRUARY 20, 2025

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.

Demand Side Platform 77

Demand Side Platform Ad Tech Media Marketing 77

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

AdExchanger

AUGUST 4, 2022

A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among. Continue reading » The post Will Apple Be The New Ad Tech Challenger? appeared first on AdExchanger.

Ad Tech 119

Ad Tech Demand Side Platform Media Advertising 119

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. The ad tech stock fell by 30 percent following the results.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Digiday

FEBRUARY 5, 2025

Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.

Demand Side Platform 62

Demand Side Platform Advertising Ad Inventory Ad Tech 62

Digiday

MAY 15, 2025

Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. This move signals the broader strategic shift toward AI-driven advertising and an end to the old AppNexus as many once knew it. 28, 2026, citing misalignment with its evolving priorities.

Ad Tech 53

Ad Tech Demand Side Platform Advertising Marketing 53

Digiday

MARCH 13, 2025

Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped ad tech topics: AI, curation and brand safety. This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms.

Ad Tech 53

Ad Tech Demand Side Platform Agency Media 53

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Demand Side Platform 130

Demand Side Platform Ad Tech Advertising 130

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Digiday

JUNE 9, 2025

As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-side platform, DV360, although it’s up to the government to determine how that fares.

Finance 48

Finance Demand Side Platform Ad Tech Marketing 48

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. going to ad-tech fees and $0.35

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Digiday

FEBRUARY 19, 2024

Amazon’s bold ask of advertisers: Don’t just dabble, go all-in on us for your programmatic ads. The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. Continue reading this article on digiday.com.

Ad Tech 98

Ad Tech Demand Side Platform Marketing Conversion 98

Digiday

JANUARY 7, 2025

Yahoo has entered ad techs curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 84

Demand Side Platform Electronics Ad Tech Conversion 84

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. In today’s digital landscape, consumers interact with brands across various devices and platforms.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

AdPushup

JUNE 24, 2022

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI.

Demand Side Platform 52

Demand Side Platform Ad Space ROI Audience 52

Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech 84

Ad Tech Demand Side Platform Ad Exchange Cookies 84

Digiday

JUNE 12, 2025

Related Insights Member Exclusive Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time? Subscribe To Read Read More Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching.

Demand Side Platform 42

Demand Side Platform Ad Tech Media Agency 42

VideoWeek

JUNE 8, 2022

The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end ad tech business.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. Before long, DSPs entered the ad tech ecosystem. Before long, DSPs entered the ad tech ecosystem. It was, in a word, exhausting.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. What Are Some Terms of The US Senate Digital Advertising Act ? How W ill the Digital Advertising Act, Affect Google & P ubs ?

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

Smaato

NOVEMBER 21, 2023

The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

Ad Tech 105

Ad Tech Demand Side Platform Marketing Advertising 105

Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least.

Demand Side Platform 95

Demand Side Platform Ad Tech Media Advertising 95

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. ” he said, adding that the move cost his company 20% of revenue. Discussing the prospects of TFC 2.0,

Ad Tech 89

Ad Tech GDPR Demand Side Platform Conversion 89

Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

Ad Tech 82

Ad Tech Demand Side Platform Data Management Platform Audience 82

VideoWeek

JUNE 15, 2022

We’ve seen many antitrust investigations and inquiries into major tech companies and their role in the advertising ecosystem launched on both sides of the Atlantic over the past five years. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. Connecting Both Sides of the Ecosystem Bridging the gap between brand advertisers and mobile app publishers was another key theme.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

Demand Side Platform 97

Demand Side Platform Ad Tech Marketing Ad network 97

Admixer

JANUARY 8, 2021

The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog. Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. There all the […].

Demand Side Platform 52

Demand Side Platform Media Audience Ad Tech 52

VideoWeek

MARCH 13, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system ‘Ventura’ had reportedly signed up Sonos as its first hardware client. In his announcement of Ventura, Green spoke of a fragmented and inefficient supply chain in CTV advertising.

Manufacturing 59

Manufacturing Demand Side Platform Ad Inventory Ad Tech 59

VideoWeek

AUGUST 23, 2024

Small businesses have historically been largely kept out of TV advertising due to the high spend required to run a nationwide campaign. But CTV, where a lot of viewing is on demand and ads can be targeted, is a much more attractive proposition for SMEs. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4

Ad Tech 98

Ad Tech Cookies Agency Media 98

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. This marks the second investigation into Google’s advertising business launched by the CMA this year. ” All eyes on ad tech.

Ad Tech 64

Ad Tech Ad Server Ad Exchange Header Bidding 64

VideoWeek

JULY 25, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. Druker said that the deal will help drive more advertiser spend to its supply-side platform, Unruly. The race to own CTV.

Demand Side Platform 105

Demand Side Platform Ad Tech Mobile Ads Advertising 105

The Ad Tech Blog

JUNE 1, 2024

Integration of AI in ad design helps in real-time decision-making, allowing for dynamic ad adjustments based on user interactions. Personalization engines are crucial for identity resolution, helping advertisers create a unified view of the user across different platforms.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130