Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. With 71% of North American consumers citing data mishandling as a reason to stop interacting with businesses, publishers, and advertisers must align to meet data compliance standards.

Viewability 84

Viewability GDPR Cookies Ad Tech 84

VideoWeek

MAY 17, 2024

Netflix hasn’t said whether it will run ads during the NFL games – but doing so would bolster Netflix’s ad offering, giving it mass simultaneous reach which it can’t offer advertisers with the majority of its content.

Retail 98

Retail Media Ad Tech Audience 98

PubMatic

FEBRUARY 1, 2023

And, new privacy laws in several US states will impact how advertisers find and engage with consumers online. Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Martech Series

NOVEMBER 16, 2022

This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Digiday

JANUARY 8, 2023

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. These are encrypted identifiers that the publisher uses to share data on those logged users with advertisers that might want to reach them via programmatic auctions.

Cookies 67

Cookies Marketing Ad Tech Viewability 67

Ad Monsters

JUNE 16, 2022

While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” I don’t think the future of advertising is 300 X 250s.”

Viewability 52

Viewability Cookies Retail eCommerce 52

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. Scibids uses AI to automate and optimise advertisers’ programmatic buying in a cookieless manner. million, up 22 percent YoY.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

VideoWeek

AUGUST 25, 2022

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. ” This is echoed Dr.

Video Ads 124

Video Ads Cookies Viewability Banner 124

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. Simple But Not Quite That Simple.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Digiday

MAY 29, 2022

To wit, the partnership lets media buyers activate NXTeck segments and combine them with other targeting criteria, such as performance and viewability targeting, to create customized packages on Smart’s platform. HMG said it’s the first agency group to partner with Liveramp’s post-cookie solution. Speed reading.

Media 70

Media Pharmaceuticals Advertising Marketing 70

PubMatic

MAY 24, 2022

By informing the sell-side of the targeting, advertisers can enable ‘traffic shaping’ of the right bid opportunities to the campaign. Access cookie-alternative data signals, including publisher first-party data, alternative IDs, contextual, and content object signals to package relevant audiences for digital activation.

Audience 62

Audience Media Viewability Cookies 62

VideoWeek

DECEMBER 20, 2022

After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. As video advertising continues to evolve at a rapid pace all eyes are on CTV as we move into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

Banner 52

Banner Viewability Cookies Click Through Rate 52

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. TF1 Sells Gamned!

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

MARCH 28, 2024

This in turn would result in a significant loss of advertising synergies, harming ProSieben’s core business, according to the board. The two say integrating iSpot’s data will help create better performance marketing solutions for advertisers, as well as attribution reporting for TV campaigns. S4 Capital Reports 4.5

Entertainment 52

Entertainment Media Ad Tech Agency 52

Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. AMP pages have high viewability scores, which leads to increased eCPMs.

Header Bidding 85

Header Bidding SEO Ad network Ad Server 85

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. – Jane.com Influencer Sales Campaign impact.com Rakuten Advertising – Building a Brand to Brand Partnership with MAC & Afterpay Refersion.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. But I’ll go to a bank or a tech company, and I know they’re going to make me cry during the week and work on the weekends, but now’s the time to make money.”. Cookie-pocalypse when? “I

Media 60

Media Cookies Conversion Rate Affiliates 60

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Media Agency Ad Tech 97

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. At a time when many brands and publishers are increasingly looking towards first-party data as the future of personalized advertising, this is an encouraging sign for them.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices.

Viewability 52

Viewability Audience Media Ad Tech 52

InMobi

DECEMBER 3, 2021

April 2021 saw the rollout of Apple’s App Tracking Transparency, leading to the loss of IDFA (Apple’s identifier for advertisers) when users opt out starting from iOS 14.5. Parallelly, mobile advertising IDs or MAID-less alternative strategies will increase to maximize addressability across unconsented inventory.

Viewability 52

Viewability Banner Audience Advertising 52

Digiday

DECEMBER 22, 2022

The digital advertising forecast for 2023 has a few givens but is largely packed with uncertainties due to industry-wide transformation. Economic evaluations for the year ahead are putting pressure on budgets during a time when the digital advertising industry is navigating new regulations and technologies that affect its bottom lines.

Ad Tech 50

Ad Tech Cookies Viewability ROI 50

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

VideoWeek

FEBRUARY 9, 2024

The Week in Tech IAB Tech Lab Calls Out Privacy Sandbox Limitations Google’s Privacy Sandbox has been found to “lack support or face limitations” in several crucial functions, including video advertising and frequency capping, according to testing by IAB Tech Lab.

Cookies 98

Cookies Media Agency Audience 98

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

MARCH 22, 2023

Asaf Shamly, CEO and co-founder, Browsi With user experience at the forefront of many publishers’ minds, the eventual deprecation of third-party cookies is bound to wreak havoc for those who haven’t quite figured out how to adjust their ad model to the coming change. People are dynamic.

Cookies 64

Cookies Ad Tech Viewability Audience 64

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

VideoWeek

OCTOBER 20, 2023

There has been an unprecedented decline in the TV advertising market,” Habets told a press conference at MIPCOM. The tool can help advertisers understand what certain products are – for example explaining what addressable TV advertising is and how it works. and trained on M6’s data around its products and offerings.

Ad Tech 52

Ad Tech Media Agency Retail 52

Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. What marketers want.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Header bidding is beneficial for both publishers and buyers/advertisers with the focus being on publishers.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? It’s important because, even though Google has kicked the can down the road, it takes so much time for publishers and for advertisers to build up contextual signals that can be used as a currency. We’ve seen the term ‘contextual 2.0’

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. The streaming company has also paired with Nielsen to use its Digital Ad Ratings (DAR) in the US, starting in 2023 and eventually reported through Nielsen ONE Ads.

Ad Tech 52

Ad Tech Agency Fashion Media 52