Adweek

MAY 11, 2023

While the advertising downturn of the last year has had a highly visible impact on digital publishers, leading to layoffs, fire sales and closures, new data suggests that a similarly concerning economic crunch could be lurking beneath the surface of the ad-tech ecosystem.

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Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. These are the Industry Impact Award and the Catalyst Award.

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Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

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Ad Monsters

MARCH 27, 2024

Pubmatic quickly resolved its $1 billion ad auction error without significant damage. Publishers, imagine this: You check your ad account like any other day and find $1 billion worth of CPMs. ” Last week, a group of publishers did log onto their ad account, seemingly attaining millions of ad dollars in minutes.

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Adweek

AUGUST 23, 2022

The IAB Tech Lab released a series of new specifications to its ads.txt and sellers.json protocols, the latest effort from the consortium to reduce ad fraud in the digital advertising ecosystem.

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AdExchanger

MARCH 31, 2024

Participants in the ad tech ecosystem should take note. However, new requirements with respect to the processing of children’s data are occurring at the US state level and seemingly flying below the radar.

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Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. We reached out to some ad tech thought leaders for their points of view about what this means for the future of the third-party cookie and the ad tech ecosystem overall. Yet, we didn’t need a fortune teller to see this news coming.

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The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

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AdExchanger

SEPTEMBER 12, 2023

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.

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IAB Tech Lab

OCTOBER 17, 2023

Building a more transparent and efficient ecosystem is an industry-wide effort, and in August of 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV in hopes of driving further transparency. Despite these updates, the signals needed to determine the value of video […]

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AdExchanger

JANUARY 4, 2024

Ad tech faces the biggest change in its existence: the end of third-party cookies. On the one hand, many marketers see value in making the media ecosystem sustainable and competitive. How much should marketers care? That’s why big marketing leaders create industry task forces or urge the industry to clean up its act.

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Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. With the move away from direct sales to a mostly programmatic ecosystem, it’s been a hard road for premium news publishers these past few years. Now, there are some statistics to back that up.

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Playwire

DECEMBER 25, 2023

Key Points Embrace Bid Shading and Traffic Shaping : These strategies refine the ad buying process for efficiency and quality, benefiting both advertisers and publishers while streamlining the digital ad ecosystem.

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Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. But it’s not just about the Chrome Browser and it’s not just about Topics. Google might feel that the transparency has not been appreciated.

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AdExchanger

DECEMBER 13, 2023

The ad tech industry has undergone an identity transformation. Further, Google is preparing for its […] The post The Addressable Ecosystem Bubble Is About To Burst. Further, Google is preparing for its […] The post The Addressable Ecosystem Bubble Is About To Burst.

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Ad Monsters

FEBRUARY 20, 2024

Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox.

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Ad Monsters

APRIL 15, 2024

Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo’s ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction and effective ad monetization. WITH THE SUPPORT OF eyeo fair.

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Ad Monsters

JANUARY 26, 2024

IAB Tech Lab is working to reduce the complications by standardizing the process. Everyone in the ad tech industry seems to be talking about user privacy right now, from how to deal with new regulations to how we interact with consumers’ information online, which will change digital advertising.

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Digiday

APRIL 10, 2024

The marketing industry’s efforts to showcase its environmental wares will peak as Earth Day 2024 (April 22) draws ever closer, with ad tech players eager to demonstrate their efforts to minimize the sector’s carbon footprint.

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Exchange Wire

APRIL 26, 2024

This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World It has been a big week of news in the world of ad tech. Shaking up the advertising ecosystem once [.]

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AdExchanger

OCTOBER 9, 2023

Not a bad metaphor for how the online advertising ecosystem has been operating – and a big reason why it’s now facing a reckoning in the form of regulations and […] The post Ad Tech Industry? The Doctor Will See You Now appeared first on AdExchanger.

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Digiday

JANUARY 30, 2024

The third-party cookie’s demise creates plenty of gaps in how digital ads are bought, sold, served and measured. Google’s Privacy Sandbox plugs some of those gaps, but IAB Tech Lab has identified more that need filling. An IAB Tech Lab spokesperson confirmed the meeting. “At

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Ad Monsters

MAY 1, 2023

AI has been a fixture in the ad tech ecosystem for quite some time. In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. On the other hand, publishers and tech platforms are adopting generative AI tools such as ChatGPT into their systems.

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AdExchanger

JANUARY 26, 2023

The Department of Justice wants to break up Google's ad tech stack. But how would separating Google's publisher technology into a standalone entity affect the ad ecosystem? There are pros The post Imagining A World In Which Google Is Forced To Divest GAM appeared first on AdExchanger.

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The Ad Tech Blog

JANUARY 31, 2024

The need for ad fraud detection techniques has never been more important – especially during this AI bubble. Ad fraud is costing companies billions. You might not lose as much, but I don’t think you will be happy that a bot is clicking your ads, eating your budget away. Initially, simple surveillance was enough.

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Ad Monsters

MARCH 13, 2024

It’s something that was called out by the IAB Tech Lab in a recent report. Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. In short, it’s a mess. What Does Work?

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Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? This year, the ad tech industry tea was piping hot. For the most part, ad spend is on a steady rise. Generative AI took the world by storm and gave the industry new tools.

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AdExchanger

MAY 4, 2023

By Kevvo A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… We recently began the search to find a new artist who can bring our ad tech-inspired ideas to The post Comic: Alphabet Soup appeared first on AdExchanger.

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AdExchanger

NOVEMBER 29, 2022

SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in the programmatic tech stack is uncertain because they've evolved from publisher-centric technologies to demand aggregation businesses, often competing with their biggest customers: buy-side platforms or DSPs.

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Playwire

MAY 17, 2023

The process is relatively straightforward as far as ad tech goes, but it's important to get it right. The tiniest mistakes with ads.txt can slow down or even completely stop ad revenue from flowing through the programmatic advertising ecosystem and landing in your pockets.

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Marketing Dive

JANUARY 24, 2023

Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.

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Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

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Marketing Dive

DECEMBER 19, 2022

To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem.

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Ad Monsters

OCTOBER 27, 2022

Innovation is key to the future of ad tech, and by any means necessary. The advertising ecosystem is seeing a ton of changes happening all at once, and with so many adjustments needing to be made, it’s essential to have an excellent team to join forces with to get things done. .

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AdExchanger

AUGUST 17, 2022

5000 list was published on Tuesday, and although its purpose is mostly for marketing (companies pay for inclusion, after all), it is a useful benchmark for tracking the startup ecosystem. For instance, the top 100 companies on the list once included numerous strong ad tech contenders. In 2019, publisher ad tech company.

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Ad Tech Daily

MARCH 16, 2023

. — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand.

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VideoWeek

APRIL 25, 2024

VideoWeek spoke with leaders from across the industry to hear their views: Belle Cartwright, Global Tech Acceleration Lead, EssenceMediacom Is this good news for advertisers and publishers? It’s clear that ad tech is not yet ready for full cookie deprecation. This ultimately hurts the whole ecosystem. Yes, it is.

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