By Kevvo
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
We recently began the search to find a new artist who can bring our ad tech-inspired ideas to life – and were deluged with outrageously talented applicants. We whittled down the list to a small handful of finalists, who will be taking over the AdExchanger comic strip for the next five weeks.
Please enjoy this creation by Kevvo!
Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy.
The Trade Desk is focusing beyond the overall “open internet” and on what CEO Jeff Green calls the “premium internet.”
Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet.
Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports.
Criteo split out its retail media segment revenue for the first time during its earnings report on Thursday.
By next year, Google will have three separate business lines – Search, YouTube and Cloud – with an annual run rate to generate at least $100 billion, CEO Sundar Pichai told investors.
Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy.
The Trade Desk is focusing beyond the overall “open internet” and on what CEO Jeff Green calls the “premium internet.”
For Magnite, the biggest growth opportunity lies in supply-path optimization. The trade-off is the pressure to differentiate itself from other supply-side platforms competing for agency deals.
Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.
Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet.
