Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JUNE 21, 2019

The shares and likes you get on your Facebook ads and posts are nothing but a form of social proof. It's easy and simple: All you need to do is use the same post to set up multiple ad campaigns and publish the promotional post on your company’s Facebook Page. Then select this post every time you’re setting up a new ad campaign.

A/B Testing 111

A/B Testing Banner Audience Conversion 111

TechCrunch Ads

JUNE 14, 2022

So it looks like the FCO is leaning toward a view that Apple will be in scope of the beefed-up regime — and, consequently, trying to optimize future enforcement by opening a probe of Apple’s tracking rules now that it’s based on the updated law (specifically it cites Section 19a(2), sentence 1 of the updated competition act).

Pop-Up 95

Pop-Up Finance Marketing Advertising 95

Digiday

OCTOBER 20, 2022

News as a brand, [has] our finger on the pulse of pop culture, [but] what we were missing was the place that we can have that immediate feedback and conversation,” said Tammy Filler, evp and editor-in-chief of E! YouTube will allow advertisers to place audio-only ads of up to 30 seconds long in a video, up from 15 seconds allowed now.

Audience 69

Audience Advertising Media Pop-Up 69

Single Grain

OCTOBER 27, 2020

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. There’s a lot to keep up with, and you need to be smarter about how you’re utilizing the data you collect.

Audience 136

Audience Pop-Up Marketing Media 136

Ad Beat

JULY 11, 2024

And that process gets a whole lot easier when you back up your words with attractive imagery. For that reason, Airbnb’s standard ads are image-heavy. Video Video ads, on the other hand, definitely play a key role in the brand’s display ad strategy. Their top ad by spend, with an estimated budget of $5.1

Video Ads 95

Video Ads Display Advertising Audience Pop-Up 95

Monetize More

JUNE 22, 2022

How will you benefit from ExoClick’s Interstitial Ad Network? Supports interstitial ad formats, in-stream video, in-video, video slider, pop-unders, video banners, & push notifications. Offers a 100% fill rate with interstitial ad targeting.

Ad network 52

Ad network Banner Fill rate CPM 52

Digiday

JANUARY 24, 2023

Discovery, YouTube and Netflix are weighing free, ad-supported streaming TV entries. And the same situation may be bubbling up in streaming’s ad market. So it’s not like size necessarily matters any more at the moment to streaming ad buyers than it did a year ago. Meanwhile, Warner Bros.

Pop-Up 72

Pop-Up Ad Tech Agency Advertising 72

Brid.tv

OCTOBER 17, 2022

What Are Post-Roll Ads? Post-roll ads are a subcategory of instream ads (advertisements that show up within a video stream). As the name suggests, post-roll ads play after the video ends , as opposed to pre-roll ads , which play before a video, and mid-roll ads , which show up during the stream.

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Video Ads Header Bidding Pop-Up Ad network 52

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. InMobi fully supports this change being introduced in iOS 14 in the spirit to put the privacy of users first and giving people more control over the way their personal data is managed.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

InMobi

OCTOBER 29, 2021

Consumer Sentiment About Personal Data, Ad Targeting And Personalizing Advertising Just because Americans are comfortable with ads doesn’t mean they want to share their data with advertisers. 42% said they don’t want ads to be personalized to them at all. Let’s dive into what we mean here.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

AdvertiseMint

DECEMBER 2, 2023

In promoting products and services, the key is to include these crucial elements below in your display ads: A Striking Visual Your ad creative needs to shine brighter than the content around it. A Clear Value Proposition Spell out how your product or service solves your target audience’s needs simply and effectively.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. Most importantly, it is harder for ad blockers to detect.

Ad Server 40

Ad Server Pop-Up Video Ads Viewability 40

Automatad Inc.

JANUARY 24, 2022

A group of Democrats has proposed the ‘ Banning Surveillance Advertising Act (BSAA)’ that prohibits advertisers and other companies from practicing personalized or targeted ads. Summed up as surveillance-based advertising, the practice of hoarding personal data to promote ad targeting and user engagement is ruining the internet. .

Advertising 52

Advertising SEO Pop-Up Electronics 52

Single Grain

MAY 16, 2023

Advertisers can also pay based on how long their ads are up on the website. Dive Deeper: How to Determine a Marketing Budget for Your Brand Scalable Native ads are one of the most versatile paid media options. Since native ads blend with organic content, users treat them like regular posts.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

AdvertiseMint

OCTOBER 13, 2023

Like getting people to buy, sign up for your email, or call right away. Unlike regular brand ads, direct response talks directly to buyers. Your target audience takes action right away when you want. They might buy now or sign up on the spot. Regular ads are slow. You can follow up after. It feels personal.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Programmatic advertising on Meta Programmatic ads are popular on Meta.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

FEBRUARY 23, 2024

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Single Grain

MAY 23, 2023

Here are a few examples of how brands could leverage the trending lists to access their audience around a highly relevant topic: Pop culture media trends: A clothing brand creates a tweet about a popular TV show using a trending hashtag to capitalize on the buzz and reach a wider audience. And we believe Twitter has a place in that.

Advertising 52

Advertising Fashion Audience Pop-Up 52

Single Grain

FEBRUARY 10, 2023

Semrush will then generate an extensive list of keywords you could potentially target: This will provide you with basic information about search intent , keyword difficulty and other important factors you’ll need to consider when deciding whether that keyword is worth pursuing. Does Semrush Offer Good Customer Support?

SEO 52

SEO CPC Pop-Up Marketing 52

Monetize More

MAY 22, 2023

Ad networks are third-party platforms that connect advertisers with publishers, and offer various ad formats and targeting options. You want to select ad networks that offer high-quality ads, competitive payouts, and relevant ad targeting options.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2 during the forecast period.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Karola Karlson

FEBRUARY 1, 2021

Quick tip: One of the fastest ways to lower your Facebook ads cost is to improve your Facebook campaign structure and review your Facebook ad metrics. Start with this Facebook ad audit to ensure you’ve got everything set up correctly. You should now be ready to pay up to $3 per ad click.

CPC 52

CPC CPM Click Through Rate Audience 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. What is ConnectID?

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First-Party Cookies Cookies Header Bidding Impressions 69

VideoWeek

JUNE 21, 2024

This is up from 29 percent in 2017. ” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.

Ad Tech 52

Ad Tech Retail Audience Media 52

Single Grain

AUGUST 3, 2021

Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” In fact, the only thing other than video streaming, they aren't willing to give up is their hair.” Hulu ads are super effective with higher purchase intent and stronger ad recall.

Advertising 59

Advertising Video Ads Audience Impressions 59

AdvertiseMint

NOVEMBER 3, 2023

PPC campaign management is more than just setting up your PPC. What Types of PPC Ad Campaigns Exist? It’s not just about a single type of ad. Search Ads: The most common. You optimize keywords, and your ad pops up in search results. Display Ads: Visual banners on websites. But, at its core?

SEO 40

SEO Click Through Rate CPM ROI 40

Single Grain

JUNE 26, 2023

This includes optimizing your site for local keywords (like “pizza delivery in [city name]”) and setting up and maintaining a Google My Business listing for each of your locations. For example, a fitness franchise could run a “Sign up to win a free month of membership” campaign on their social media accounts.

SEO 52

SEO Food Audience Advertising 52

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. How to Create a Facebook Mobile Video Ad.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Martech

MARCH 1, 2024

Investing in technical infrastructure to help you activate your first-party data strategy Marketers need to fill this new data void with other ad-targeting techniques that leverage first-party data, as it is the last exhaustive set of data available. Server-side tracking requires technical expertise to set up and maintain.

Cookies 126

Cookies First-Party Cookies GDPR Pop-Up 126

Basis

OCTOBER 14, 2022

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. The horror trope I personally find most frustrating is when the protagonists decide to split up in the process of trying to escape and/or defeat the villain. Moral of the story?

Retargeting 97

Retargeting Cookies Pop-Up Conversion 97

AdvertiseMint

JANUARY 27, 2022

The bill specifies that a platform or provider cannot provide an advertiser or third party with this data, and they may not target, optimize, or analyze advertising on the basis of it. The Banning Surveillance Advertising Act defines some examples of contextual information that it does not prohibit for ad targeting: .

Advertising 52

Advertising Cookies GDPR Ad Targeting 52

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

Advertising 97

Advertising Marketing Pop-Up Cookies 97

Single Grain

DECEMBER 27, 2019

Speaking of Google , “companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn or Twitter begin seriously entering the audio space.” In 2020, podcast hosts and content creators must step up to produce shows that keep people hooked. Click To Tweet.

SEO 23

SEO Audience Pop-Up Communications 23