The Ad Tech Blog

APRIL 28, 2024

As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting. Integration with AI: Blockchain will increasingly be integrated with AI to provide more personalized and secure ad experiences.

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Advertising GDPR Mobile Ads Education 130

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. Banner Ads. Japan $10 $5.6

Advertising 75

Advertising CPM Mobile Ads Banner 75

Martech

SEPTEMBER 6, 2022

It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust.

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Advertising Conversion Audience Mobile Ads 117

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Majority share for mobile ads served via programmatic is steady.

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Advertising Impressions CPM Cookies 98

Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly.

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Advertising Video Ads Banner Display Advertising 98

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

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Audience Cookies Retargeting Marketing 117

InMobi

OCTOBER 17, 2014

Brand advertising myths Across several conversations with advertisers and marketers, the reasons cited for Brands advertising not keeping pace with consumer preferences included fragmentation of mobile devices, the lack of dependable metrics and measurement standards of mobile ad-effectiveness, and rudimentary targeting techniques on mobile.

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Rich Media Mobile Ads Retail Ad Inventory 52

Basis

JANUARY 24, 2024

Marketers can then use a customer data platform (CDP) like LiveRamp to turn that data into audience segments for ad targeting and to find lookalikes of existing customers. What cookieless marketing solutions are particularly useful for restaurant and dining advertisers?

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Advertising Marketing Cookies Retargeting 92

Clearcode

SEPTEMBER 20, 2023

Although these factors will have a negative impact on how DSPs have been working up until now, DSPs will need to evolve to help advertisers navigate this new world, e.g. by allowing them to utilize their first-party data for ad targeting. Among many reasons behind their decision, there were mobile-oriented causes in particular.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Clearcode

JANUARY 22, 2023

These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads. For advertisers, it means it’s harder to reach their target audiences and measure the performance of their in-app mobile ad campaigns.

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Cookies First-Party Cookies Audience Retargeting 101

Brid.tv

SEPTEMBER 18, 2024

Mid-roll ads in videos longer than 10 minutes are more effective. Prioritize Relevance When ads match the content, they feel more natural to viewers, which reduces the likelihood of them skipping the ad or leaving your video entirely. Monetize your app with a variety of mobile ad formats.

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Video Ads Non-Profit Viewability Mobile Ads 52

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Although Brid.TV

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Header Bidding Banner A/B Testing Video Ads 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Ad network Banner Fill rate CPM 52

AdvertiseMint

JANUARY 8, 2024

Whether it’s “Shop Now,” “Sign Up,” or “Learn More,” a compelling CTA can significantly improve your ad’s effectiveness by directing user engagement. Mobile optimization. Optimizing your mobile ads is crucial as most Facebook users access the platform on mobile devices.

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Retargeting Click Through Rate A/B Testing Audience 52

InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. While the long-term impact of removal of identifiers on the mobile ad ecosystem needs to be seen, it is indeed a significant move towards providing more control over data to users.

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Demand Side Platform Pop-Up Banner Mobile Ads 52

InMobi

OCTOBER 29, 2021

Consumer Sentiment About Personal Data, Ad Targeting And Personalizing Advertising Just because Americans are comfortable with ads doesn’t mean they want to share their data with advertisers. 42% said they don’t want ads to be personalized to them at all. Let’s dive into what we mean here.

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Advertising Pop-Up Communications Ad Space 52

Monetize More

APRIL 19, 2023

Additionally, Mediavine provides decent analytics and reporting tools, enabling publishers to track their ad performance and revenue, allowing them to fine-tune their ad strategy and maximize their earnings. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

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Header Bidding Ad Inventory Ad network Ad Server 52

Clearcode

DECEMBER 12, 2022

While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications.

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Demand Side Platform ROI Ad Targeting MarTech 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

MAY 2, 2023

And if the acquisition cost is 80 cents, it yields as good ROI as higher-dollar goals for more typical ad targets. Improved Ad Creatives Smart algorithms adapt creative resolutions so your ad unit easily fits popular ad placements.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. for mobile ads. So, if you bid $0.40, for example, you’d need a minimum ad spend budget of $12.

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Ad network Conversion CPC CPM 98

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

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A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

FEBRUARY 24, 2023

Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates.

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CPM Fill rate Impressions CPC 52

Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

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Banner Non-Profit Affiliates Conversion Rate 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

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First-Party Cookies Cookies Header Bidding Impressions 69

Single Grain

JULY 20, 2023

Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events.

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ROI Conversion CPC Food 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. The agreement grants Equativ publisher domains new targeting capabilities, according to the company, without the use of profiling or personal data.

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Ad Tech Audience Agency Retail 52

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.

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Ad Tech Media Agency Audience 52

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. Click To Tweet.

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Video Ads A/B Testing Audience Pop-Up 97