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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.

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User Consent and Privacy in Mobile Ads

The Ad Tech Blog

In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This article delves into the importance of user consent and privacy in mobile ads, the challenges faced by the industry, and practical solutions to address these issues.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. What is a mobile ad network? You choose to show your ads based on the desired OS. #5.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

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Why advertisers must address attention first to optimize privacy-friendly targeting

Digiday

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

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Dissecting the Android Privacy Sandbox: A Critical Guide for Publishers

Ad Monsters

We recently outlined what mobile marketers need to know about the Android Privacy Sandbox. Google’s Android Privacy Sandbox isn’t just another update — it’s a fundamental overhaul of mobile ad infrastructure enhancing user privacy, and impacting how ads are served and measured. Now, we turn our lens toward publishers.