TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. A recently released report by Vox EU, CEPR (Centre for Economic Policy Research) Policy Portal, has revealed the impacts of the General Data Protection Regulation (GDPR) on business performance globally. Related Read: Checklist for GDPR Compliance for Publishers.

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Basis

MAY 20, 2022

What’s the latest, and how will it impact advertising and marketing professionals? Google and Meta are already facing both scrutiny and lawsuits around alleged anticompetitive practices , ad auction manipulation , and monopolistic market shares. Let’s dig in and find out: New Regulatory Action in Europe and the United States.

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AdvertiseMint

DECEMBER 18, 2024

It facilitates improved ad targeting and measurement by overcoming browser limitations. The tool is designed to fit seamlessly within evolving privacy-centric frameworks and allows advertisers to maintain compliance with global regulations such as GDPR and CCPA. Meta is currently offering this as a free 90-day demo.

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Martech

JULY 19, 2023

Then, two weeks ago, the EU’s highest court said it had to get user consent for behavioral ad targeting. On Monday, Norway’s data protection authority, the Datatilsynet , banned Meta from running behavioral ads on Facebook and Instagram without users’ consent. . In May it was hit with a $1.3 billion fine for privacy violations.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Ad Monsters

MARCH 23, 2023

Similarly, if a user previously purchased a product from the company, the company can use that information to personalize future marketing messages or promotions to that user. AS: Consent-based marketing requires explicit consent from users before their data can be collected and used for marketing purposes.

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Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.

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Digiday

DECEMBER 15, 2022

He’s reportedly weighing whether to force users to share their location to Twitter (and its advertisers) alongside their contact phone numbers that they have already provided for two-factor authentication for ad targeting purposes. So I think it doesn’t comply with this particular class of GDPR. But they never tell you.

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Single Grain

JUNE 30, 2023

Artificial intelligence has been one of the hottest topics this year, with claims that it will revolutionize various industries, including marketing. However, amidst the buzz and excitement, we’re also hearing why AI is overrated for marketers.

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VideoWeek

DECEMBER 5, 2023

A Spanish news media trade association representing many of the country’s largest newspapers has filed a €550 million lawsuit against Meta, alleging that the tech giant has come to its position of dominance in the ad market through illegitimate means.

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Digiday

JANUARY 24, 2023

The global movement spurred abbreviations such as CPRA or GDPR that are now indelibly etched on the marketing landscape with the internet’s largest platforms subsequently making changes that have upended the earlier digital orthodoxy.

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Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

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Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The common denominator is to protect user data.

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Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. Google ADX. Marketplace.

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Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Common advertising and marketing use cases of a CDP.

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Ad Monsters

FEBRUARY 7, 2024

After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles. and worldwide launch, market, and monetize their digital products and content. We expedited our roadmap and broadened our range of features, striking a chord with the market.

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

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illumin

DECEMBER 13, 2024

This article will help clarify exactly how generative AI helps marketers and advertisers. In the context of advertising , this could involve generating copy for ads, designing creative assets, personalizing campaigns at scale, and even creating entirely new customer experiences. How GenAI can help advertisers and marketers?

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Ad Monsters

JUNE 28, 2022

The marketing technology landscape is increasingly difficult to navigate. The number of tools available rises markedly each year, adding to the already-bewildering array of three-letter acronyms used in digital marketing. . Alphabet Soup: Decoding DMPs, MDMs, and CDPs. Data platforms, broadly speaking, are no different.

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Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

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Clearcode

JUNE 15, 2023

PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA. This can lead to more effective ad targeting and a better user experience. Companies may need to balance the benefits of PETs with other priorities, such as marketing effectiveness or business goals.

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Clearcode

OCTOBER 9, 2022

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses. Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). What Is the European Union’s Digital Marketing Act (DMA)?

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Automatad Inc.

JANUARY 31, 2022

The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Ad Market in the UK. Image Source: ICCL.

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Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

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Single Grain

DECEMBER 10, 2024

Every business is unique, and all marketers know this. How can marketers drive growth for a specific client profile? Account-based marketing (also called signal-based selling) targets a high-value audience, and marketers can use different tactics to meet their needs.

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Kevel

JUNE 14, 2022

If I visit Amazon as a first-time user, for instance, and go to their “Charcoal Grills” department page, I will likely see ads for grills. Such targeting is anonymous and doesn’t involve PII, yet still reaches users in-market for a grill. Why are companies using contextual targeting?

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Oko

SEPTEMBER 3, 2024

For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates. And because of that, you can tailor your user experience directly for your specific users.

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Smart-Hub

DECEMBER 8, 2023

SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data. And, of course, such market demand has its obvious advantages. Run a Profitable Ad Exchange Business!

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Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. In a study, a native video ad on TikTok brought in 45,000 more engagements.

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Brid.tv

NOVEMBER 22, 2022

That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. Knowing which features to look for can help you zero in on the best platforms on the market. Here are some of the most notable ones: Variety of Ad Formats. Table of Contents. Google AdMob.

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Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Currently, Google collaborates with advertisers to ensure that the transition has minimal impact on the online marketing sector. . It never really went away!

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Clearcode

OCTOBER 21, 2024

However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy.

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