Martech Series

JULY 29, 2022

By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response. All without relying on third-party cookies. Putting the People First. Heading to Bidder Times.

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Header Bidding Cookies Demand Side Platform Audience 103

Martech Series

FEBRUARY 20, 2023

From Demandbase’s recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices by renowned B2B leaders in this weekly highlight: MarTech Quote-of-the-Week! I am a big fan of OKRs to ensure alignment with the overall business strategy.

Machine Learning 52

Machine Learning Marketing MarTech Cookies 52

Martech

OCTOBER 19, 2022

All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. Dig deeper: Why marketers should care about consumer privacy. Get MarTech!

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Ad Targeting Audience Cookies Retail 131

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is usually used for premium, large format ads like full-page takeovers. How big is the programmatic advertising market? billion in ad dollars in 2022, making up 90.2% In the U.S.,

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution.

Ad Targeting 112

Ad Targeting Cookies Food Ad network 112

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. The third phase involves placing the data into cohorts.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Clearcode

FEBRUARY 21, 2023

Data clean rooms have exploded in popularity as a result of the decline in third-party cookies and mobile IDs in programmatic advertising and AdTech. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Gowthaman Ragothaman , CEO of Aqilliz , a series of questions about data clean rooms.

Cookies 52

Cookies Ad Targeting MarTech Marketing 52

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers try to make sense of the new proposal. Is Topics an improvement over FLoC?

Cookies 85

Cookies Audience Food Advertising 85

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Get the daily newsletter digital marketers rely on. What do these changes mean to you? Processing.Please wait.

Audience 108

Audience Cookies Retargeting Marketing 108

Martech

JULY 27, 2022

When Robert’s web browser makes a request to Ella’s Swing Dance Magazine website, Ella’s CDP puts a cookie on that device and creates a user profile. Her CDP dutifully puts a cookie on that device and creates a new profile. That takes him to the website, where the CDP recognizes the cookie it put on that device earlier.

Cookies 102

Cookies Ad Targeting MarTech Marketing 102

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 111

Cookies First-Party Cookies GDPR Pop-Up 111

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

MARCH 17, 2023

The global gaming market is predicted to reach US$286.8 Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Key Points The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

MARCH 6, 2024

But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. The post Improve your return on ad spend with first-party data appeared first on MarTech.

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Conversion Ad Targeting Cookies Advertising 100

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. To create audiences for ad campaigns, marketers use zero-party, first-party and third-party data. For example, they can prepare a new ad campaign with better targeting criteria.

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. We also work with numerous pharmaceutical companies on market share data inside the data clean room. Michael Sweeney: How does that look when we’re talking about non-programmatic advertising and marketing use cases?

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Pharmaceuticals Advertising Media GDPR 52

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Top Stories AdTech and MarTech News Stories. Top Stories AdTech and MarTech News Stories. Ad Tech Vets Help Sharpen Ad Tech Regs; New Antitrust Bills Are Up In Congress – AdExchanger. Google Chrome Shuts Down FLoC and Introduces Topics API.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52