Digiday

OCTOBER 20, 2022

News created a weekly show distributed on Twitter called “While You Were Streaming” that’s meant to recap the most viral TV releases to generate conversations. “As As humans, we basically need conversation to confirm our opinions or open our minds … Twitter is a key [place for] that conversation. Video podcasts.

Audience 58

Audience Media Advertising Pop-Up 58

Monetize More

OCTOBER 4, 2022

This way, publishers can expect higher conversion rates. Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Video Ad Units. Publishers need to leverage video advertising during Q4 and outstream video ads first.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Automatad Inc.

APRIL 7, 2024

Also, personalized ads based on individual user interests outperform demographic targeting in increasing attention. Overall, improving attention metrics increases views, clicks, and conversions of your ads. Eventually, you will get high CPM and ad yield. Also, the dynamic ads perform far better than the static ads.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

JUNE 22, 2022

Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. Huge range of ad formats to choose from.

Ad network 52

Ad network Fill rate Banner CPM 52

AdvertiseMint

DECEMBER 1, 2023

Are your Google Ads feeling lackluster lately? Want to re-engage valuable audiences and boost conversions? Introducing… Remarketing Lists for Search Ads, also known as RLSA. You can run different campaigns for various high-intent groups rather than blasting everyone with generic ads.

Conversion 52

Conversion ROI Audience Cookies 52

VideoWeek

MAY 8, 2024

Initially, advertisers will be able to plan towards attention targets to maximise upper-funnel outcomes. Later in the year Teads will roll out lower funnel conversion metrics, while also expanding the capability to CTV. The second, with Adelaide, will make Adelaide’s attention data available to inform omnichannel planning.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Ad Monsters

MAY 22, 2023

This case jeopardizes the efficiency of ad targeting.” Its name is Computer Vision, and this is one of the true ways to improve ad targeting tactics with AI technologies to gather contextual data for better comprehension of the audience’s needs. No in-house data available? Time to get out a Joker from the sleeve.

Ad Ops 87

Ad Ops Ad Inventory Ad Tech Demand Side Platform 87

Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Monetize More

JANUARY 2, 2023

Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Monetize More

JUNE 13, 2023

They may need to explore alternative approaches to ad targeting, such as contextual advertising that relies on the webpage’s content rather than user-specific data. Advertisers are constantly seeking ways to stand out and connect with their target audience, and these new formats offer unique opportunities to achieve that.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Digiday

JUNE 7, 2022

Now they’re facing a future where they may need to pay even more to support measurements from alternative providers, and this measurement currency cost conundrum has become a hot topic of conversation among TV ad buyers and sellers alike. We’ve started adding thresholds. The fees can eat up your media budget really quickly.

Agency 63

Agency Ad Tech Impressions Media 63

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on. Programmatic lets you be very specific about who you reach, so your ads need to be designed specifically for those people.

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. The spending spree follows Zuckerberg’s “Year of Efficiency” in 2023, when capital expenditure totalled $28.1

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. The success of data-driven campaigns is evident in the improved engagement rates and conversion metrics.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

MAY 16, 2023

The Rise of Dynamic Ad Insertion (DAI) One of the most interesting trends in CTV is the rise of dynamic ad insertion (DAI). DAI technology allows advertisers to deliver personalized video ads to individual viewers, making the ads more relevant and engaging.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

Ad Beat

MAY 9, 2024

Creatives Standard 1-800 Flowers runs two basic types of standard ads. First, there are generic ads with evergreen appeal… …then you’ve got ads geared toward specific events, like birthdays and Mother’s Day… …and also, amusingly, ads targeting people who forgot to buy a gift for one of those occasions: Better late than never, indeed!

Display Advertising 105

Display Advertising Video Ads Audience Shipping 105

Single Grain

AUGUST 25, 2020

This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. Rather than avoid this ads format altogether, what you need is help. Anyone can create an ad like this!

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

JANUARY 3, 2024

They might engage in actions like adding a product to a cart, visiting a pricing page, or reading product reviews. Ads at this stage are more direct, often with a clear call to action (CTA). Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

AdvertiseMint

FEBRUARY 17, 2024

While its global reach is impressive, the precision of Facebook’s ad targeting options sets it apart. The Facebook Ads Manager tool allows businesses to define their audience based on demographics, interests, behaviors, etc. When you create ads, they are not displayed to random Facebook users.

Advertising 52

Advertising Audience Impressions Communications 52

Single Grain

JUNE 8, 2023

Ad Account Access Verify the access levels granted to different team members or agencies. 2) Ad Targeting Periodically revisiting your ad targeting settings is foundational in any audit. This is a particularly powerful technique once there is some data in the ad account for you to compare with your results.

Retargeting 52

Retargeting A/B Testing Conversion Rate Conversion 52

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Martech

MARCH 10, 2023

Since the ads can’t be changed and will exist in the game ad infinitum, rates are expensive and charged on a fixed-fee basis. Dynamic in-game advertising Dynamic ads can be replaced quickly and deployed instantly. These ads can appear in different places and formats (display and video ads are the most common).

Advertising 101

Advertising CPM Ad network Non-Profit 101

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

AUGUST 19, 2019

A Simple Hack to Combine Facebook Ads and Google Ads. 30 Winning Facebook Ads and Why They’re so Effective. Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad. How Does Facebook Determine Ad Relevance Score? 2) Target Deeper. Be more specific in who your ads target.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion. They Are Efficient and Cost-Effective.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Karola Karlson

FEBRUARY 1, 2021

It looks that the Facebook Audience Network is the cheapest ad placement while Instagram ads cost is the highest. What about the cost per conversion? Not all clicks turn into conversions. Notice that the click-to-install conversion rate in the Audience Network is only 20.8% Find every ads’ relevance score.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

MAY 16, 2023

This way, you can draw your target audience in with a catchy headline and compelling media, introducing your business as a solution to their needs. Since more social media platforms optimize videos and reels, this is the perfect time to increase your native video ad spending – specifically on TikTok.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. Overall, advertising can play an essential role in educating buyers to improve conversions. Clicks : The number of clicks on your ad.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MAY 23, 2023

That said, if your ad performance is declining or you’re not seeing the return on ad spend ( ROAS ) you were expecting, it’s time to stop and carry out the audit process sooner rather than later. Ask yourself the following questions: Have your priorities evolved since you first set your conversion goals?

A/B Testing 52

A/B Testing Conversion Conversion Rate Audience 52

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Website Analytics: Web analytics tools like Google Analytics provide data on website traffic, visitor behavior, referral sources, conversions, and more.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Single Grain

MAY 18, 2023

Some prominent PPC account checks done during an audit are analyzing the account structure, checking the ad settings, reviewing multiple and single ad group keywords, testing the ad copy, reviewing the ad targeting options, perfecting the bidding strategies, and checking the conversion tracking via Google Analytics.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52