Basis

DECEMBER 10, 2024

On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors.

Agency

Exchange Wire

APRIL 15, 2025

Vevo, the worlds leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevos distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [.]

Ad Targeting

AdvertiseMint

DECEMBER 12, 2024

Instagram ads have become a powerhouse platform for businesses looking to connect with their target audience through visually appealing content. Crafting high-performing Instagram ads involves several strategic elements, from audience targeting to content creation and performance monitoring.

Conversion Rate

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success.

CPM

AdvertiseMint

JANUARY 2, 2025

Effective Keyword Targeting Understanding and utilizing the right keywords is critical for ad targeting. Incorporate these keywords into your ad campaigns to align with customer search behavior. A/B Testing and Strategic Adjustments Implementing A/B testing allows you to determine which ad elements are performing best.

A/B Testing

MNTN

NOVEMBER 22, 2024

Meineke Jokes Its Way to Success Who says ads have to be long? The car repair brand Meineke captivated viewers with a hilarious 15-second commercial that hit home with its target audience. Chase Keeps It Simple Chase is known for its engaging and creative ads. Explore MNTN and unlock the power of streaming ads.

Advertising

AdvertiseMint

DECEMBER 22, 2024

Sponsored Brands are now offering more exposure in terms of video ads for products and more Amazon DSP ad targeting options are available for brands looking to reach consumers across Prime Video. With compelling visuals and storytelling, video ads offer unique opportunities to engage viewers emotionally and creatively.

Advertising

AdvertiseMint

DECEMBER 26, 2024

AI and machine learning will enhance personalization and ad targeting. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry. Augmented and Virtual Reality will offer more immersive advertising experiences.

Machine Learning

YieldBird

JULY 1, 2025

Privacy Sandbox Still Under Construction Even though third-party cookies are still alive in Chrome, Google is heavily investing in the Privacy Sandbox , which aims to reduce individual tracking while still enabling ad targeting and measurement. Protected Audience (FLEDGE) for on-device retargeting.

Cookies

Ad Monsters

DECEMBER 17, 2024

Advertisers will increasingly seek platforms that optimize for meaningful engagement, ensuring ads appear on screens and genuinely capture audience attention. These include powering personalized content, enabling smarter ad targeting, and streamlining campaign automation.

Marketing

AdvertiseMint

DECEMBER 15, 2024

AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time. In 2025, short-form videos will dominate strategies as they effectively capture the audiences attention and enhance engagement.

Marketing

Single Grain

JUNE 30, 2025

Privacy-compliant audience expansion becomes possible without third-party data as synthetic data advertising generates GDPR-compliant audience segments that mirror real-user attributes within 10% accuracy, delivering double-digit lifts in return on ad spend. This ensures advertisers can use real data without privacy risks.

Advertising

Ad Monsters

APRIL 17, 2025

By redefining how advertisers recognize and engage audiences, AI unlocks new possibilities for existing use cases and introduces new ones. As data-driven strategies evolve, AI brings intelligence, adaptability and speed to identity systems, transforming how brands understand and connect with audiences in real time.

Ad Targeting

Adweek

JULY 15, 2025

Meanwhile, streaming had a strong showing from Netflix and an influx of school-aged audiences, who had more time to consume content courtesy of the summer break. The absence of original programming, with the majority of shows on summer hiatus, coupled with the conclusion of the NBA and NHL seasons, hurt broadcast and cable.

Ad Targeting

Ad Monsters

JUNE 26, 2025

That revenue is what lets them keep producing the great content their audiences love.” Publishers want insights they can feed into future content or ad targeting.” Dubbed “Optimize your Offerwall,” the wall dynamically renders based on historical engagement signals such as audience data, browser type, and geolocation.

Control Group

Single Grain

MAY 12, 2025

TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged. This powerful discovery engine means brands can reach new audiences without relying on existing follower counts or paid promotion. The era of prioritizing reach over relevance is firmly behind us.”

Marketing

Single Grain

MAY 31, 2025

Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.

Click Through Rate

Martech

DECEMBER 9, 2024

Engage your audience: Speak clearly and with enthusiasm. TikTok: Use trending sounds and challenges to reach a wider audience. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads. Ensure your subject is well-framed and avoid cluttered backgrounds that can distract viewers.

MarTech

VideoWeek

NOVEMBER 29, 2024

NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units. Disney Makes CTV Inventory Biddable with Viant Disney has partnered with ad tech business Viant to allow advertisers to bid on its CTV, video and display inventory.

Ad Tech

AdExchanger

JULY 1, 2025

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media.

Advertising

Adweek

JULY 18, 2025

In May, filmmaker Olivia Wilde, known for the movies Booksmart and Don’t Worry Darling, made her Apple directorial debut with Apple Intelligence ads targeting students. Brittaney Kiefer Brittaney is Adweeks creative editor based in London.

Impressions

VideoWeek

MAY 7, 2025

And while executives said the overall state of the ad market is mixed at the moment, the company believes its moves to build direct relationships with audiences and advertisers, while also embracing AI, are paying off. The Gods will not save us’,” said Vogel.

Entertainment

Adweek

JULY 17, 2025

He is well-respected across the media industry for his understanding of audiences regardless of platform, and he can customize the right approach to meet the needs of our partners. He is a creative thinker and a dynamic leader, adept at recruiting, building, and motivating enthusiastic sales teams that are not content with the status quo.

Advertising

VideoWeek

JULY 18, 2025

That’s what PubMatic’s marketplace seeks to provide, for example by identifying and targeting the most dramatic moments in live games where audience engagement is likely to be highest. Whether it’s connected TVs, in-car platforms, or AI assistants, gatekeepers are the middlemen between us and our audiences.”

Ad Tech

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

Ad Tech

VideoWeek

FEBRUARY 7, 2025

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp. percent YoY. Read more on VideoWeek.

Marketing

AdvertiseMint

DECEMBER 18, 2024

It facilitates improved ad targeting and measurement by overcoming browser limitations. By adopting server-side tracking, businesses can ensure a higher degree of accuracy in data collection, leading to more precise audience targeting and performance measurement.

Conversion

MNTN

JANUARY 16, 2025

One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. Addressable TV advertising is a type of targeted advertising that enables advertisers to customize the ads delivered to individual households while they are watching television.

Advertising

MNTN

FEBRUARY 7, 2025

Limited Audience Reach Compared to AVOD Since SVOD services require a paid subscription, they may have a more limited audience compared to ad-supported streaming services , and that can affect content visibility and brand exposure. Explore the many benefits of streaming advertising by working with MNTN. The post What Is SVOD?

Audience

AdExchanger

JANUARY 13, 2025

Yet, although eight out of 10 shoppers feel this way, according to a recent Harris Poll, most brands only spend a small portion of their budget on cause marketing, […] The post Givsly Has A New Tool For Targeting People Based On The Causes They Support appeared first on AdExchanger. Everyone buys toilet paper.

Marketing

VideoWeek

JUNE 2, 2025

Fragmentation is the result of competition between hardware manufacturers and between streaming services, which drives innovation and ultimately benefits audiences and advertisers. It also outlines use cases for identity graphs, and how they work alongside universal identifiers to enable ad targeting and measurement.

Manufacturing

Ad Tech Daily

FEBRUARY 7, 2025

Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform,Optable, to enable (..)

Ad Tech

Digiday

JULY 13, 2025

The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more granular ad targeting for advertisers without giving up user control.

Retail

Ad Tech Daily

NOVEMBER 7, 2024

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams […] The post Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage Sports Fans appeared first on Ad Tech Daily.

Advertising

Ad Tech Daily

JUNE 2, 2025

We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the […] The post Vici Unveils a Powerful Innovation to Capture Website Visitor Data appeared first on Ad Tech Daily.

Ad Tech

Single Grain

MAY 30, 2025

It’s also invaluable for targeting specific audience segments with precision that organic search can’t match. For more insights on maximizing paid advertising results, check out our guide on Google Ads effectiveness. This is effective, since web users trust organic SERPs more than ads.

SEO

VideoWeek

JUNE 27, 2025

To serve our audiences better than ever before—and unlock new opportunities for growth. The emotional states of audiences vary significantly based on the device they’re using, according to the IPA’s data. Owning the audience is a strength.” ”, said Rebecca Glashow, CEO of BBC Studios global media and streaming.

Display Advertising