Adacado

OCTOBER 6, 2017

About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. How'd They Do? No Follow up?:

Display Advertising 40

Display Advertising Ad Targeting Audience Media 40

Monetize More

MAY 9, 2023

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. Programmatic Ad Buying Programmatic ad buying is another way to boost revenue while protecting your website from invalid activities. How do you do this? By focusing on organic traffic, of course!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

OCTOBER 4, 2022

Publishers who have made the most of contextual advertising by incorporating a wide range of relevant keywords and keyphrases on their site will be able to maximize their Q4 ad revenue. By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. And boost your return on ad spend (ROAS) significantly. Yes, our ads experts are that good!

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained.

Advertising 74

Advertising Impressions CPM Cookies 74

Ad Beat

MAY 9, 2024

Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers. This speaks to the brand’s broad audience: rather than targeting one or two niche customer demographics, they’re essentially chasing anyone with a mom.

Display Advertising 105

Display Advertising Video Ads Audience Shipping 105

Brid.tv

DECEMBER 20, 2022

Benefits of In-App Advertising. Advertising is one of the most popular app monetization strategies. As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. Banner Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. There are several ways in which you can market your business using mobile advertising.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. However, this is starting to change.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. The goal of an online advertising strategy is to reach the right people, at the right time, with the right message, and to convert those individuals into customers.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Ad Wisey

MAY 13, 2022

How can ad management platforms help e-commerce businesses? Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 10 best ad management tools for e-commerce. Wide audience.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 The average CTR of native ads is 8.8X greater than display advertising, making a native advertising strategy a very smart investment.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Programmatic advertising is based on complex algorithms and evolved through machine learning. This broadens your audience reach and monetization opportunities.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

JULY 18, 2023

The primary advantage of programmatic advertising is efficiency. Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Marketing Approach : Single Grain recognized the need to revitalize advertising efforts and explored programmatic ads using StackAdapt’s platform.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Clearcode

MAY 10, 2023

For most people, when they think of data clean rooms and applications for programming advertising and media, one of the key parts of the whole process is being able to match two different data sets together. Then we create audiences or deal IDs around those particular segments. It really depends on the publishing partner.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Single Grain

NOVEMBER 14, 2023

This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

JUNE 26, 2023

Navigating the world of franchise ads can be a daunting task, with the challenge of driving traffic to individual locations while maintaining brand consistency. How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales?

SEO 52

SEO Food Audience Media 52

Clearcode

APRIL 4, 2022

To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, as well as the latest antitrust investigations and mergers and acquisitions. The IAB Tech Lab Launches Seller Defined Audiences.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52