Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Targeting: Refine audience targeting to match user interests. Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Digiday

NOVEMBER 6, 2022

New publishers that want to work with OpenWeb go through a process of artificial intelligence and human-based checks to ensure they’re not affiliated in any way with disinformation or hate speech. It’s not cheap to keep these checks and balances in lock step with the rest of the market. Sound familiar?

Ad Tech 68

Ad Tech Data Management Platform Affiliates Ad Inventory 68

Agility Ads

MARCH 11, 2022

Organizations can also create more meaningful connections and touchpoints between them and the consumer for less expense than running a broad campaign that may be wasted on people outside the targeted area. Geofencing isn’t limited to marketing campaigns; it can also be used in political campaigns. Targeted Ads.

Affiliates 52

Affiliates Audience Ad Targeting Advertising 52

Banner Flow

MAY 12, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. From updates to Meta’s shoppable ads to YouTube’s introduction of trend content there’s a lot to digest, so let’s get right in.

Media 52

Media Affiliates Brand Awareness Entertainment 52

Lemonads

SEPTEMBER 23, 2020

Our BigSpy Review is a complete full guide of the knowledge you need to achieve and put into practice by spying on those winning ads to score higher goals in 2021! BigSpy developed this amazing ad spy tool so that ads would be more transparent, making it easier for you to always achieve the goals you’re setting in your advertising strategy.

Affiliates 52

Affiliates Non-Profit Impressions Media 52

Monetize More

JANUARY 2, 2023

Current App Monetization Statistics: It’s a $120 billion market to tap into! With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Affiliate Ads.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Monetize More

MARCH 9, 2023

Ads placed in prominent positions, such as above the fold, tend to have higher engagement and click-through rates, resulting in higher Ad RPM and Page RPM. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Lemonads

OCTOBER 8, 2020

You shouldn’t fear your competitors, the sole fact that they exist means there’s a market for what you offer. To spy on your competitors’ push ads is essentially the most effective way of learning from their successes and failures. You can either search existing ads by country, by ad or affiliate network , by vertical, or by language.

Affiliates 52

Affiliates Ad network CPC Keyword advertising 52

TechCrunch Ads

AUGUST 2, 2022

Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. Although question marks remain over whether the alternative ad targeting proposals it’s cooking up ( under close regulatory scrutiny in Europe ) will pass a dual review process, factoring in competition and privacy oversight, or not.

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

Media 63

Media Advertising Cookies Impressions 63

Digiday

DECEMBER 19, 2022

Subscriptions” are marketed as recurring donations or monetary support for independent journalism and sometimes offer other benefits outside of article access, such as free physical gift with purchase or ad-free reading. With its premium pricing, the publication also offers more member events and even includes an annual members summit.

Audience 63

Audience Finance Impressions Entertainment 63

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Work With Us What Is an AI Marketing Agency?

Agency 52

Agency Marketing Machine Learning SEO 52

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

JULY 4, 2023

In this blog post, we will explore two overarching strategies – influencer marketing and pillar content creation – to help you boost the value you can get out of social media. Choosing Your Influencers To make the most of influencer marketing , it’s important to identify influencers within your niche.

ROI 52

ROI Media Audience Click Through Rate 52