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TikTok tightens restrictions on teen ad targeting, boosts AI transparency

Martech

TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Why we care. Key changes.

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T-Mobile Snags Location-Based Ad Firm Blis for $175M, Boosting Adtech Stack

Adweek

Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash. Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data.

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Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting

Adweek

According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK's Mediaweek event Tuesday, sponsored by Samsung, this applies to old-school-style television advertising making its way onto streaming platforms. ADWEEK TV reporter Saleah Blancaflor welcomed.

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Survey Uncovers 10 New Voter Segments To Hone Political Ad Targeting

Adweek

8, advertising is at full throttle. But political marketers are missing an opportunity to target more nuanced audience segments. With nearly four weeks left to this year's Midterm elections, slated for Nov.8,

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Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages.

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Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Federated learning can be applied in various industries beyond advertising.

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2025 Advertising Trends: What Agencies Need to Know

Basis

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. The attrition rate in advertising is so high, particularly at agencies. use 10 or more.

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