illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

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Adtelligent

MAY 12, 2024

Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. AI can also allow marketers to create buyer personas similar to a brand’s ideal customer as the customers themselves.

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Digital Remedy

APRIL 5, 2022

Marketers need the right mix of linear and CTV/OTT in order to be effective. In fact, one can actually inform the other, and give marketers an opportunity to target key metrics at the household level while avoiding oversaturation. This, in turn, can help marketers understand where added brand support might be needed on the linear side.

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Digital Remedy

APRIL 5, 2022

Marketers need the right mix of linear and CTV/OTT in order to be effective. In fact, one can actually inform the other, and give marketers an opportunity to target key metrics at the household level while avoiding oversaturation. This, in turn, can help marketers understand where added brand support might be needed on the linear side.

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Digiday

JULY 26, 2022

Matthew Tilley, executive director, marketing, Vericast. Inflation isn’t just making goods and services more expensive; it’s also pushing up the cost of reaching the market. Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022.

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The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

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Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. Media buying is all about finding the proper environment, time, and context to run your ads. The takeaway? What are you hoping to achieve with your media buy?

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Automatad Inc.

MARCH 20, 2024

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. The post What is vCPM?

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Automatad Inc.

MARCH 20, 2024

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. The post What is vCPM?

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Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

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NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. BNPLs are user-friendly solutions that shifted from the status of market trends to serious competitors of conventional financing providers like traditional banks.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

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Agility Ads

MARCH 18, 2022

Rather than setting up an established date, location, or time for an ad to run and then running the ad, you use software to establish an algorithm of who, when, and where you target. Programmatic advertising aims to place your ad to the right person at the right time and place. Pair Geofencing with Programmatic Advertising.

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AdvertiseMint

FEBRUARY 22, 2024

Facebook rewards ads that resonate with users by offering lower costs and better placement. High-quality ads with compelling content and visuals tend to perform better and cost less. Ensuring your ads are relevant to your target audience is key to maximizing ROI and minimizing costs. Competition.

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Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. The industry is evolving from a conversion performance focus to a more objective measure of incremental lift.

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AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers.

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Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. How much does RTB cost? Why use RTB?

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illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buying is a crucial component of any advertising campaign.

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Digital Remedy

DECEMBER 2, 2021

The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the channels and tactics that generate the most value for a business’s bottom line.

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Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend, growth marketers have begun turning to connected TV (CTV), not for branding, but for performance.

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Monetize More

JUNE 20, 2023

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. FAQ What Are Mobile Game Ad Networks?

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Adtelligent

DECEMBER 29, 2020

Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. AI Will Be Golden. Connected TV Is Here to Stay.

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Monetize More

SEPTEMBER 22, 2022

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. What Are Mobile Game Ad Networks?

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Monetize More

NOVEMBER 1, 2022

However, they can also be used in digital media, such as online advertising and email marketing. For the advertiser, it helps ensure that their ad will be placed in a specific location on a site and that the right audience will see it. For the publisher, an insertion order helps ensure they’re being paid for their ad space.

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illumin

OCTOBER 20, 2023

By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

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Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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Monetize More

SEPTEMBER 8, 2022

So you may need more than just marketing ROI. In affiliate marketing, companies get content publishers to sell their products. The content creators promoting the products are called “affiliate marketers” or simply “affiliates.” How can you start affiliate marketing? Affiliate Sales.

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Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Sources: eMarketer, TV Ad Measurement 2021 Report.

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Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Sources: eMarketer, TV Ad Measurement 2021 Report.

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Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. Advertiser can achieve high ROI from their campaigns.

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Monetize More

OCTOBER 13, 2022

Bidders are keen on looking for the lowest prices in order to get the maximum ROI. The prices reflect the real value of your ad space, stopping advertisers from bidding below the minimum base price that has been set. . That’s how dynamic floors stop inventory value depreciation. – The total session RPM increased by 2%.

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MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy.

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SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form.

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Monetize More

SEPTEMBER 1, 2022

Publishers need to keep up with the latest programmatic trends & work on growing their pageviews to scale their ad impressions. The market is ever-changing and it’s important you stay on top of the latest ideas. In all seriousness, that’s a lot of money. Enjoy your AdSense revenue folks!

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Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. Buyers can target only one market at a time.

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Martech Series

FEBRUARY 27, 2023

The Hang My Ads acquisition strengthens ClearPier’s mobile capacity, as the company continues to integrate complementary technology driven performance companies integral to its leadership as a one-stop solution and service offering for performance marketers. Every single acquisition plays its part in our holistic offering.

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