Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its popularity and high conversion rates make it reliable for generating revenue.

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Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 123

MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Here’s everything you need to know about Connected TV inventory. Want a Closer Look?

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Advertising Demand Side Platform Ad Inventory Banner 52

YieldBird

NOVEMBER 10, 2023

Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website. Do some spring cleaning (well, it’s technically autumn) and declutter your inventory.

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Viewability Impressions CPM Conversion Rate 98

Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

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Ad Server Click Through Rate Ad Space Ad Exchange 98

Automatad Inc.

FEBRUARY 9, 2023

The ad creative used in the ad spaces can be an image, text, or a combination of both, with image-based ads being the most popular. Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked.

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Banner Viewability Ad Space Real Estate 52

All About Advertising Law

SEPTEMBER 30, 2015

After all, wouldn’t the same effect be achieved if the publication wrote a story on a relevant topic and an advertiser simply purchased ad space next to the story? But wait – how is this different from an adjacency, an audience member asked. A few factors distinguish an adjacency from a paid-for article, according to the panel.

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AdvertiseMint

FEBRUARY 22, 2024

However, targeting a precise audience can lead to better engagement and conversion rates, making it a worthwhile investment. Ad placements. Where your ads appear on Facebook’s platform can significantly impact their cost. Ad objectives. Your ad campaign objective plays a crucial role in determining ad costs.

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CPC CPA CPM Impressions 52

Digital Remedy

NOVEMBER 23, 2022

Performance TV allows marketers to deliver ads to target audiences, measure campaign performance, and attribute bottom-funnel results. Two main benefits of performance TV are the ability to: Deterministically or definitively, track conversions from your campaign. How Digital Remedy Can Help.

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Digiday

FEBRUARY 9, 2023

One of the goals for PepsiCo, Kaplan said, is to make sure that during the game, there is a higher level of engagement and conversation about the brand on the social platform, more specifically, Pepsi Zero Sugar. And the platform has been pitching $250,000 of free ad space for Super Bowl advertisers to sway them into the app.

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Advertising Ad Space Conversion Media 69

Digital Remedy

DECEMBER 2, 2021

The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. The industry is evolving from a conversion performance focus to a more objective measure of incremental lift. Taking Campaign Measurement to the Next Level.

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Conversion Impressions Ad Space ROI 52

Digital Remedy

FEBRUARY 16, 2022

With low fraud rates, Digital Remedy continues to hit client KPIs, especially on conversion-based campaigns, which has led to an overall increase in renewal rates among clients. Additionally, our team is able to access historical campaign performance to inform (and improve) current and future media strategies. Kevin Jones, VP of Media Buying.

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Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

With low fraud rates, Digital Remedy continues to hit client KPIs, especially on conversion-based campaigns, which has led to an overall increase in renewal rates among clients. Additionally, our team is able to access historical campaign performance to inform (and improve) current and future media strategies. Kevin Jones, VP of Media Buying.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Basis

AUGUST 30, 2023

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent.

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Video Ads Retail eCommerce Ad Space 78

AdvertiseMint

FEBRUARY 7, 2024

Visual elements also play a big role, as a well-designed ad grabs attention and leaves a lasting impression. The creative flair turns a simple Facebook ad campaign into a compelling story. Targeting the Right Audience Imagine conversing in a room full of people who share your interests.

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Impressions Audience Video Ads Brand Awareness 52

Basis

OCTOBER 20, 2022

Read about those conversations, and more hot topics related to Advertising Week, in this rundown. Uber Looks to Boost Digital Ad Revenue with New Advertising Division [:01]. UberX, UberEats…UberAds? The rideshare and delivery giant has announced a new advertising division to help diversify its revenue sources.

Advertising 52

Advertising CPM Marketing Retail 52

Digital Remedy

JUNE 6, 2022

Naturally, as viewers and ad dollars have shifted toward OTT/CTV, many advertising technology platforms have followed suit, with more providers now offering CTV programmatic buying options with various targeting and attribution capabilities. You’ll want to ask partners how transparent they are with conversion reporting.

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CPA Conversion Brand Awareness Ad Space 52

Digital Remedy

JUNE 6, 2022

Naturally, as viewers and ad dollars have shifted toward OTT/CTV, many advertising technology platforms have followed suit, with more providers now offering CTV programmatic buying options with various targeting and attribution capabilities. You’ll want to ask partners how transparent they are with conversion reporting.

CPA 52

CPA Conversion Brand Awareness Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

The DSP then communicates in real-time with multiple ad exchanges, searching for ad inventories that match the advertiser’s criteria. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.

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Monetize More

JUNE 13, 2023

Instead of traditional methods where advertisers negotiate directly with publishers, programmatic advertising relies on algorithms and technology to match ads with available ad spaces in real-time. This automated process allows for more efficient and targeted ad placements.

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Ad Inventory Ad Space Header Bidding Native Advertising 69

Monetize More

JUNE 20, 2023

The platform provides real-time conversion tracking, user engagement analytics, and detailed reporting to ensure that your campaign is running smoothly and successfully. Chartboost SDK comes with an easy setup and gives control over ad space to developers. FAQ What Are Mobile Game Ad Networks?

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AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. How do you make your ad stand out from the sea of mediocrity? The solution lies in understanding what makes a great display ad “clickable.” The ad previews two different listed apartments.

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Pop-Up Conversion Banner Display Advertising 52

Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. In today’s ever-changing ad space, Google Cloud provides Digital Remedy with the overall, scalable tech architecture that consistently supports the company’s growing business.

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Demand Side Platform Impressions Ad Space Conversion 52

Digiday

FEBRUARY 21, 2023

Meanwhile, Microsoft’s new ChatGPT and AI-powered search function makes for a more nuanced conversation as opposed to a one-way search. With the integration of AI, Bing stands to become a more conversational search engine, where users can ask questions as opposed to keyword searches.

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Advertising Search Advertising Agency Conversion 70

MNTN

MAY 12, 2023

Social media platforms were also a large part of this conversation. After seeing success with augmented reality (AR) ads on the Facebook and Instagram feed and Stories, Meta decided to expand the offering by bringing the format to Reels and Facebook Stories. Naturally, the strike calls many shows’ futures into question.

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Pop-Up Ad Space Food Media 98

Ad Monsters

MAY 27, 2022

Some of the terms and conditions of the Digital Advertising Act are as follows: No business with over $20 billion in digital ad revenue can own a digital ad exchange if that business already owns a DSP or an SSP or if it also monetizes off of digital ad space. No business can hold both a DSP and an SSP.

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Demand Side Platform Advertising Ad Tech Ad Exchange 85

Clearcode

NOVEMBER 21, 2023

For example, telecommunication industry, retail media, which is very, nowadays, common, many companies are trying to get use of the first party data or monetize what they have at the moment, either the inventory ad spaces that they can also fulfil. Radosław Kostecki: Indeed, Mike.

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MarTech Retail Conversion Media 85

Monetize More

SEPTEMBER 22, 2022

The platform provides real-time conversion tracking, user engagement analytics, and detailed reporting to ensure that your campaign is running smoothly and successfully. Chartboost SDK comes with an easy setup and gives control over ad space to developers. What Are Mobile Game Ad Networks? Conclusion.

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Ad network Banner Video Ads Header Bidding 52

Brid.tv

JANUARY 2, 2023

For instance, rewarded ads are one of the most widely used in-app ad formats, and they tend to be highly engaging. Higher Conversion Rates — Statistics show that in-app advertising yields over 150% higher conversion rates than mobile web ads do. Lower Engagement and Conversion — Several factors play into this.

Advertising 52

Advertising Conversion Rate Banner Video Ads 52

Automatad Inc.

NOVEMBER 15, 2023

Step 3: Ad exchangе intеgration: Advеrtisеrs and dеmand-sidе platforms (DSPs) connеct to ad еxchangеs, which act as intermediaries bеtwееn publishеrs and advеrtisеrs. Ad exchanges sеrvе as marketplaces where ad space is bought and sold in rеal timе.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Digiday

SEPTEMBER 20, 2022

” Her team does not sell any of its ad space programmatically. Instead, the podcast network uses its branded content studio to make bespoke audio ads, which Atkins said creates memorable ads that listeners are less likely to skip over.

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Ad Inventory Media CPM Ad Space 62

RevX

NOVEMBER 7, 2022

Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. What does this mean for advertisers?

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Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Martech

FEBRUARY 16, 2023

“If we only had $10 we’re going to put two on low intent and the rest on mid- and high-intent because that’s where we’re seeing more engagement and more conversions.” If we think about the more brand-focused campaigns, we will use the Facebook ad network which includes Instagram, but that isn’t ever our main source.”

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Ad network Brand Awareness Ad Space MarTech 125

illumin

OCTOBER 20, 2023

Rather than relying on individual user behaviors or interests, contextual targeting uses keywords, topics, location, and other factors to determine which ads should be displayed to them. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

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Advertising Audience Machine Learning Conversion Rate 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. This targeted approach not only increases engagement but also improves conversion rates for advertisers.

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Advertising Brand Awareness Ad Server Ad Inventory 89

Smart-Hub

OCTOBER 3, 2023

Ad networks possess the capability to organize inventory into distinct categories based on specific audience segments. Conversely, exchanges integrate connected DSPs and SSPs predominantly, operating primarily on the RTB framework. This amassed inventory was later categorized and made available to advertisers.

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Ad Exchange Ad network CPC CPM 64

Martech

JULY 12, 2023

Meta has described Threads as “Instagram’s text-based conversation app”. Dig deeper: Microsoft ad platforms end support of Twitter Will Threads have ads? Marketers don’t currently have the option to purchase ad space on Threads. Is Threads replacing Twitter? Hopefully we will.”

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Marketing Retail Fashion Conversion 98