MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Monetize More

AUGUST 26, 2022

How much ad revenue will my website make with this much traffic is something that needs to be debunked first if your goal is to scale your revenue and become a 7-figure publisher. An ad revenue calculator is a powerful tool when it comes to roughly calculating your potential revenue depending on metrics like traffic, monthly pageviews, etc.

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Monetize More

AUGUST 26, 2022

How much ad revenue will my website make with this much traffic is something that needs to be debunked first if your goal is to scale your revenue and become a 7-figure publisher. An ad revenue calculator is a powerful tool when it comes to roughly calculating your potential revenue depending on metrics like traffic, monthly pageviews, etc.

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AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. Premium ad networks ensure premium placements.

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Automatad Inc.

APRIL 25, 2024

Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them.

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Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. How much does RTB cost? Why use RTB?

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Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. Then, the Ad Manager renders the ad on your website. Also, the deals coming to you will ask only the specified ad space of your inventory.

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Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.

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MNTN

MARCH 14, 2024

Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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illumin

MAY 21, 2024

There are three podcast advertising categories : Standard advertising agreement: the brand pays the podcast host (or podcast network) for ad space in their show. The ad itself can be pre-recorded or host-read, and it can be fixed or dynamic. Both parties will also agree on the ad’s placement within the audio content.

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MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Here’s everything you need to know about Connected TV inventory.

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MNTN

AUGUST 25, 2022

Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space. Since your ads will only be targeted to those who will find them applicable, your B2B budget will be spent efficiently, with little to no waste. Connected TV delivers end-of-year results.

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MNTN

AUGUST 25, 2022

Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space. Since your ads will only be targeted to those who will find them applicable, your B2B budget will be spent efficiently, with little to no waste. Connected TV delivers end-of-year results.

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MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

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Monetize More

MARCH 6, 2023

Here are some of the most common causes of blank ads: Ad Blockers: Ad blockers can prevent ads from displaying on a publisher’s website, resulting in blank ad spaces. Slow Internet Connections: If a user’s internet connection is slow or unreliable, ads may fail to load properly.

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The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

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Automatad Inc.

NOVEMBER 23, 2023

From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Managing ad slots is just a part of the game, and SSP is the engine turning your website into an ad-revenue masterpiece. This blog is the ultimate guide on supply-side platforms (SSPs).

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illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

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Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! FAQ What Are Mobile Game Ad Networks?

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Monetize More

SEPTEMBER 1, 2022

So how do you bring targeted visitors to a newly created blog or website? This blog post breaks down everything you need to know about Google AdSense Arbitrage. AdSense arbitrage involves publishers buying traffic through paid ads. The process of AdSense arbitrage begins by purchasing traffic for your website or blog.

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The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy.

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Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Using it, they can find the most relevant publishers and deliver their ads to the right audiences. A user visits a publisher’s website; 2.A

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Monetize More

JULY 19, 2022

The importance of ad ops teams finding the right balance between monetization and user experience goals, when optimizing publishing properties, becomes more prevalent. This blog post is going to explain how server-side header bidding works and its primary benefits. Stay tuned! What is Server-Side Header Bidding?

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Monetize More

MAY 5, 2023

With Ad Exchange, ad network tags can compete dynamically against RTB, helping to drive higher overall CPMs. Once you have Ad Exchange, you can increase yield from your high-value inventory by pitting it against Adsense. This would increase ad space demand and competition that result in higher CPMs. #4

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Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

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AdvertiseMint

FEBRUARY 22, 2024

This blog post will discuss everything about the cost of Facebook ads. What is the Average Facebook Ad Cost? The cost of Facebook ads can vary widely based on the various factors. How the Facebook Ad Auction Works Facebook ad pricing operates on an auction-based system, much like a bidding war.

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Monetize More

JUNE 13, 2023

Instead of traditional methods where advertisers negotiate directly with publishers, programmatic advertising relies on algorithms and technology to match ads with available ad spaces in real-time. This automated process allows for more efficient and targeted ad placements.

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Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! What Are Mobile Game Ad Networks?

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Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. This blog walks you through what are programmatic direct deals and how to set them up in the GAM. Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space.

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Monetize More

MARCH 10, 2023

Use Header Bidding: Header bidding is a programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously, resulting in higher bids and increased competition for ad space. Conclusion Each metric we covered here has its use in monitoring site performance.

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illumin

JANUARY 16, 2024

Since starting to sell ad space on previously under-monetized platforms, like Instagram’s search results and Reels, Meta’s had a huge uptick in impressions. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022; the company is going to continue to have ample supply in the new year.

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Lemonads

JUNE 20, 2021

They then purchase the ad space on the website, newspaper, or magazine. Ad space does not cost the same in the New York Times or Fortune magazine, than in a small local newspaper or a very niche magazine. Subscribe to lemonads blog. The size and the design of your advertorial.

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Clearcode

SEPTEMBER 1, 2022

In this blog post, we’ll look at what DPO is, how it works, and how publishers can benefit from it. Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. Both DPO and SPO fall under the umbrella term ad path optimization (APO). Key Points.

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Monetize More

NOVEMBER 1, 2022

After all, they’re one of the most common ways to purchase advertising space. Insertion orders are a way for both parties involved to have more control over their ad experience. This blog post will explain everything you need to know about insertion orders to help you make the most of them. What Is an Insertion Order?

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Monetize More

MAY 20, 2023

However, AdSense remains one of the best, if not, the best ad network available. It’s able to fill more ad space, offer higher CPMs, and produce better results than most other ad networks. Yes, on most free website platforms, you are allowed to place the AdSense code and monetize your blog.

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Monetize More

MARCH 10, 2023

Use Header Bidding: Header bidding is a programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously, resulting in higher bids and increased competition for ad space. Conclusion Each metric we covered here has its use in monitoring site performance.

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