MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

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Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

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Ad Monsters

SEPTEMBER 5, 2024

Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it. How to Increase the Bid Density?

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Brid.tv

APRIL 3, 2023

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space. For instance, if the floor price for a video ad is set at $2.00 CPM, only those advertisers who are willing to pay $2.00

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Ad Monsters

JULY 30, 2024

Here are the risks you need to watch out for and how to handle them: Lower CPMs: Bid shading typically results in lower cost-per-thousand impressions (CPMs). Some publishers have reported CPM drops of up to 20% due to bid shading. Incorporate header bidding to get multiple demand sources competing for your ad space.

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Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Mobile Ad Formats. Ad Targeting Options. Google AdMob.

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illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. The purpose of podcast ads is to offer a unique medium for brands to promote themselves to highly engaged and loyal audiences. One is called CPM which stands for “cost per mille” (mille meaning thousand in Latin).

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MNTN

JANUARY 13, 2025

The primary benefits of cable TV advertising are: Targeted Local Reach : Cable TV ads allow advertisers to target specific geographic areas, making them ideal for local businesses looking to reach a community-focused audience. For example, if your ad is on TV at 3 AM, its much less likely that any significant audience will see it.

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MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

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Single Grain

NOVEMBER 14, 2023

This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

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MNTN

MARCH 19, 2024

Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

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VideoWeek

NOVEMBER 21, 2024

“The ultimate insight a CTV device can provide back to advertisers is overall frequency, to be able to deduplicate efforts across multiple channels to avoid wasting ad dollars while simultaneously fatiguing the audience,” he said. ” As mentioned, economics will also be key.

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Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

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Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. This ensures publishers get the best bids thus maximizing ad revenue.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

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Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

MARCH 28, 2023

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM.

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Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. How Does Real-Time Bidding Work?

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Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface. Demographic Location.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. The illustration below shows the selling process of ad space with an SSP via RTB.

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YieldBird

NOVEMBER 10, 2023

Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website. Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM.

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MNTN

JULY 30, 2024

It involves selecting the right channels, negotiating rates, scheduling ad placements, and monitoring the effectiveness of the campaigns. The ultimate goal is to reach your desired audience at the lowest cost possible, ensuring a good return on investment (ROI). These channels can be picked up with a TV antenna (i.e.,

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MNTN

JULY 30, 2024

It involves selecting the right channels, negotiating rates, scheduling ad placements, and monitoring the effectiveness of the campaigns. The ultimate goal is to reach your desired audience at the lowest cost possible, ensuring a good return on investment (ROI). These channels can be picked up with a TV antenna (i.e.,

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Media CPM Impressions Ad Space 52

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Then, the Ad Manager renders the ad on your website. You will get high impressions and revenue from ads.

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

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MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

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Automatad Inc.

NOVEMBER 16, 2023

Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price. Here, the buyer is not obligated to buy the ad space, and you are not obligated to reserve the inventory for them while negotiating.

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CPM Viewability Ad Server Ad Space 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Last year, the in-app ad spend reached $240 billion worldwide.

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AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The following explains how the Facebook ad auctions work: 1.

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SODP

MAY 22, 2023

Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. With digital ad spend in the US set to surpass two-thirds of the ad industry’s total this year, understanding ad revenue is essential for publishers trying to map out their business strategy.

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Smart-Hub

OCTOBER 3, 2023

Imagine a dynamic ecosystem where businesses of all sizes tap into the Internet’s potential to reach their ideal audiences. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms. Audiences/Users Offers access to a specific network of publishers’ audiences.

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Automatad Inc.

JANUARY 15, 2024

This allows publishers to deliver the optimal mix of compelling content and engaging ads to the right audience at the right time. Programmatic makes the video ads less interruptive, hooks up the users for a long time, generates high revenue, and is highly efficient. and AppNexus.

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MNTN

SEPTEMBER 30, 2024

Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. The good news is that they may be more likely to sit through and pay attention to your ad content if they are already enamored with their favorite show.

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MNTN

SEPTEMBER 30, 2024

Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. The good news is that they may be more likely to sit through and pay attention to your ad content if they are already enamored with their favorite show.

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Monetize More

MAY 2, 2023

Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. In real-time bidding, ad impressions are auctioned off in real-time, and advertisers bid on them based on their targeting parameters and the value they place on each impression.

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