Exchange Wire

MARCH 19, 2024

Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products. The new Retail [.]

Retail 64

Retail Media Ad Server 64

Ad Monsters

AUGUST 29, 2022

In-store advertising should get so much easier for retail media now that the In-Store Marketplace (ISM) has launched. The first solution of its kind, ISM, is a one-stop shop for retailers where they can manage their in-store presence. “We want retail media to grow, and advertisers want to utilize digital in-store specifically.

Retail 105

Retail Advertising Ad Server Media 105

Ad Monsters

MAY 29, 2024

A recent study by Deloitte Digital forecasts a striking $300 million annual loss for major sectors like CPG, Retail, and Financial Services, while the broader impact on long-tail SME advertisers suggests potential losses far exceeding $2 billion in Return on Ad Spend (ROAS).

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Exchange Wire

OCTOBER 8, 2024

Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support its in-house transformation of its retail media network’s, Orange Apron Media Technology. After six years of providing home improvement retail media solutions, Orange Apron Media [.]

Retail 64

Retail Media Ad Server 64

Exchange Wire

SEPTEMBER 11, 2024

Kevel, the API-first ad-serving company for building custom, in-house ad platforms, and Placements.io, the leading revenue management platform for media companies, today (September 11th, 2024) announced a strategic partnership that will empower retailers and e-commerce brands to seamlessly manage, optimise, [.]

Retail 59

Retail Media Ad Server eCommerce 59

Martech Series

DECEMBER 27, 2022

The door remains open to industries such as retail, travel, streaming services and others. Same as Amazon, companies activating in these industries have the added advantage of having richer data from their users, making them very attractive to advertisers seeking a better return on their investments. The rise of white-label ad servers.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

VideoWeek

MAY 21, 2025

In its Q4 2024 earnings, the DSP missed revenue expectations for the first time since going public in 2016 – a track record that boosted the company’s market cap to $58 billion at the end of 2024, as the business capitalised on the shift of ad dollars towards CTV and retail media.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

MNTN

MARCH 24, 2023

Connected TV in the News Walmart Data To Be Used To Personalize Connected TV Ads Ad Age Innovid struck a deal with Walmart Connect to use the retail giant’s data to target and deliver personalized creative to shoppers on connected TV networks.

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Ad Server Retail Advertising Marketing 98

Clearcode

SEPTEMBER 17, 2024

Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. When it comes to launching a retail media network, retailers and commerce companies have three main approaches: Rent an existing tool.

Retail 52

Retail Media Cookies MarTech 52

VideoWeek

SEPTEMBER 27, 2024

Best CTV Campaign – Wavemaker & Colgate Best Customer Service – C-Screens Best Cross-Media Video Campaign – Vinted / Mindshare UK Best Video Ad Tech Innovation – Onyx by Outbrain Best Agency Team – CNN Create Brand Studio Best CTV Ad Tech Innovation – MiQ Best Use of Data – InfoSum Best Video/TV Out of (..)

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

More About Advertising

DECEMBER 21, 2021

Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server. Microsoft’s Mikhail Parakhin says: “With Xandr’s talent and technology, Microsoft can accelerate the delivery of its digital advertising and retail media.

Ad Tech 59

Ad Tech Ad Server Retail Media 59

Advendio

MARCH 20, 2023

It is also worth noting that the Booking Calendar handles all availability inquiries that are not performed in connection with an external ad-serving system. This new component also allows customers to use a new data model for Retail Out-of-Home availability.

Retail 98

Retail Ad Server Advertising Media 98

Ad Monsters

DECEMBER 12, 2024

This paradigm shift would empower retailers to harness advanced technologies like AI and performance media, enabling more personalized and seamless shopping experiences and redefining the traditional path-to-purchase.” Such transformative changes could reshape the retail landscape, unlocking new paths for growth and engagement.”

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Exchange Wire

JUNE 27, 2024

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute.

Retail 45

Retail Media Marketing Ad Server 45

VideoWeek

JULY 19, 2024

Vinted / Mindshare UK CNN Create Brand Studio x Turkish Airlines Best Use of Data KINESSO for Amazon Prime Video Channel 4 MiQ for UKTV Wavemaker for Actimel InfoSum & RETAIL Best Video Campaign GroupM Nexus UK for EA Sports Twisted – Jungle Creations x Pepsi MAX Rakuten Group, Inc.

Ad Server 59

Ad Server Electronics Ad Tech Video Ads 59

Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Ad Monsters

FEBRUARY 23, 2023

Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success.

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Ad Ops Media Retail Machine Learning 98

VideoWeek

OCTOBER 6, 2023

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech

OCTOBER 19, 2021

The same dynamic can play out in large enterprises seeking to maintain a consistent brand message across geographies and verticals, where marketers and salespeople can help themselves to carefully crafted materials like line sheets, production logs, catalogs, retail snapshots, etc. Search and metadata.

Marketing 113

Marketing Machine Learning Ad Server MarTech 113

VideoWeek

SEPTEMBER 29, 2023

Best Agency Team – Wavemaker UK Best Buy-Side Technology – SmartyAds’ Demand-Side Platform (DSP) Best Commerce Media Campaign – Twitch, POG Picks Black Friday Battle Deals Best Cross-Media Video Campaign – Birkenstock & The New York Times Advertising, “Ugly for a Reason” Best CTV Ad Server – Publica (..)

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Martech Series

AUGUST 2, 2022

ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies. ArcSpan’s processor complements a publisher’s existing ad server, DMP and CDP partners c.

Audience 84

Audience Ad Server MarTech ROI 84

Digiday

NOVEMBER 16, 2022

Similarly, another ad tech veteran of the public markets Magnite is positioning itself as the independent supply-side platform for the CTV market (and ad server, for that matter) reported revenues of $145.8 million for the period, albeit a more modest rise of 11%. million), and 28% ($101.3 million) respectively.

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 85

Cookies Marketing Demand Side Platform Ad Server 85

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

Digiday

JANUARY 3, 2023

Whether it’s reconciling the opportunities and challenges of CTV or finding a way to pull more ad dollars into retail media, the execs behind these solutions will need to sound convinced if they are able to win over anybody else. Adform has around 60 vacancies, while Smart Ad Server has nearly 40.

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Ad Tech Marketing Ad Server Media 82

VideoWeek

MAY 24, 2024

The results signalled particularly strong signs of recovery in Spain, where ad revenues rose by 8 percent, following a difficult year for the Spanish ad market. Meanwhile in Italy, ad revenues increased by 5.7 Liquid, which helps brands connect with retail touchpoints, counts Pepsi, Nestle, and P&G among its clients.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Ad Monsters

FEBRUARY 13, 2023

As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server. Where do you hope to see Black professionals in ad tech in the future? What do you hope to accomplish in the ad tech ecosystem?

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Digiday

OCTOBER 4, 2022

Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile.

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Viewability Healthcare A/B Testing Food 69

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We It will be integrated into Wunderman Thompson’s global commerce business.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

OCTOBER 27, 2020

Brand advertisers in verticals like retail, QSR (quick-service restaurants), and financial services are expected to see an increase in ad spending during this quarter, despite the uncertain state of the economy. How often do they win auctions in your ad server?

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

VideoWeek

DECEMBER 3, 2024

This is enhanced through data integrations with retail and data partners including Infinity Advertising, Unlimitail, and Cdiscount. We are now better with insights, better with activation, and better in measurement thanks to the retail partnerships we have.”

Marketing 52

Marketing Ad Server Retail Advertising 52

Kevel

JULY 13, 2022

Kevel is an API infrastructure company and we work with hundreds of different partners who build their ad platforms on top of our APIs. Our customers would love the ability to leverage advertising, on-site personalization, and e-commerce retail media all in one place. PC: Hi, my name is Paulo.

Conversion 52

Conversion Shipping Retail Machine Learning 52

Lemonads

MAY 8, 2020

When online publishers embed affiliate links into their reviews or other website content, those links typically redirect to an affiliate networks ad servers and drop third-party cookies in the process. If a browser blocks third-party tracking cookies, then the retailer loses the ability to attribute the sale to the publisher.

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Affiliates Cookies First-Party Cookies Marketing 52

VideoWeek

JANUARY 27, 2023

The past few years we have been focused on building a complete, proprietary ad server for the entire Walt Disney Company,” said Disney Media and Entertainment Distribution CTO Aaron LaBerge. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

Ad Tech 59

Ad Tech Media Agency Ad Server 59

MNTN

FEBRUARY 9, 2024

A Sample of Connected TV Ad Metrics ROAS Site Visits Performance by device Cost per Completed View Completion Rate Performance by Geo Cost per Visit eCPA One important thing to note on measuring TV ad performance, however, is that when it comes to reporting not all Connected TV ad platforms are created equal.

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Advertising Marketing Retargeting CPA 98