Martech

SEPTEMBER 5, 2024

For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid Ad Server, SSP, and yield management. IZEA Worldwide’s IZZY is an AI assistant for influencer marketing professionals, available to users of IZEA Flex. Email: Business email address Sign me up!

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Martech

MAY 7, 2025

Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. Driving the news.

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Digiday

APRIL 22, 2025

Googles likeliest appeasement to the verdict a forced divesture of its ad server and exchange may take years to materialize. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. And, even if it happens, it may fall short of what many industry observers are hoping for.

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AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

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illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. The pending federal lawsuit was filed in New York in 2023.

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Digiday

DECEMBER 21, 2022

The following article highlights an interview between Chris Maccaro, Beachfront’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast. Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns.

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Ad Monsters

NOVEMBER 26, 2024

Google has been fighting an uphill battle with regulators for years over its alleged market dominance in several areas of its business, such as search. But now their ad tech business is under the DOJ’s microscope. Google’s defense also relied heavily on legal precedents, particularly the 2018 Ohio v.

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Digiday

MAY 5, 2025

Next, a second phase would involve requiring Google to open-source its auction logic the brains behind its DFP ad server. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Martech Series

JUNE 10, 2025

Marketing Technology News: MarTech Interview with Rob Rakowitz, Head of Marketing @ Vidmob Redefining the Creative Advertising Landscape This launch continues TripleLift’s track record of pioneering creative formats that deliver measurable outcomes. .

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Ad Monsters

APRIL 8, 2025

But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the companys first ad operations manager.

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MNTN

JANUARY 8, 2025

These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Now, let’s make a quick distinction.

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Digiday

OCTOBER 12, 2023

Lenovo’s marketing team doesn’t shy away from challenges, that’s for sure. After all, managing your own ad server isn’t budget-friendly or a simple endeavor. So the electronics business named Adform as its main ad server — a first for Lenovo’s marketing folks.

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Exchange Wire

FEBRUARY 14, 2024

In association with Clinch In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The post The Renaissance of the Ad Server appeared first on ExchangeWire.com.

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Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

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AdExchanger

SEPTEMBER 6, 2024

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. CMGI itself was a dot-com sorcerer with a peak market cap of $41 billion and a portfolio of innovative Web 1.0

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Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

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Martech

APRIL 17, 2025

Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade.

Advertising 84

Advertising Ad Server Ad Exchange Ad Tech 84

Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business.

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Ad Monsters

MAY 19, 2025

To activate AUs, Adelaide uses trackers for online video and display that are applied directly in the ad server, although the company can also offer code-on-page solutions if thats a publishers preference. Viewability just means an ad appeared on screen, not that anyone looked at it. High CTRs can be driven by bots.

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Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars ad server. Placements.io

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Ad Monsters

APRIL 28, 2025

When a federal judge ruled that Google had illegally monopolized the publisher ad server and ad exchange markets, it wasn’t entirely unexpected. The verdict essentially confirms what most of the ad tech industry already knew. So, what’s the big story now? What happens nextand whos ready for the fallout?

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Ad Server Ad Tech Ad Exchange Conversion 59

AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. Google said that it will allow developers, advertisers, marketers and regulators more time to prepare for a cookieless future. Billion by 2027.

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Marketing Tech News

JANUARY 12, 2023

Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. Read more » The post Brightcove and Magnite boost ad monetisation for CTV and online video publishers appeared first on Marketing Tech News. With thousands.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

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Digiday

FEBRUARY 20, 2025

This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities. While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting.

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VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

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Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

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Martech Series

JULY 7, 2022

Strategic addition will help to accelerate adoption of Beachfront’s sell-side ad serving and decisioning technology with media companies. Marketing Technology News: Sensor Tower Grows Executive Leadership as It Scales for the Next Era in Digital Intelligence. I’m thrilled to bring Marni on to the team at Beachfront.

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Paleo AdTech

SEPTEMBER 3, 2024

Daily frustration led to innovation, years later: “The concept of Right Media came out of DoubleClick’s unwillingness to invest in an ad server and a media business that was focused on meeting direct-response goals,” Ramsey says. ” Meaning: the ad server (called Manage) optimized inventory against a set price.

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Digiday

SEPTEMBER 18, 2024

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad Tech Ad Server Ad Exchange Media 97

Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. Q&A: How Can You Use Prebid Server to Build an Ad Exchange? An Overview of Prebid What Is Prebid?

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Digiday

MARCH 12, 2024

Such parties highlight how Google’s proposals within Privacy Sandbox effectively equate to the Chrome browser fulfilling the role of ad server and supply-side platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

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