VideoWeek

MAY 24, 2024

The results signalled particularly strong signs of recovery in Spain, where ad revenues rose by 8 percent, following a difficult year for the Spanish ad market. Meanwhile in Italy, ad revenues increased by 5.7 Liquid, which helps brands connect with retail touchpoints, counts Pepsi, Nestle, and P&G among its clients.

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. Read on VideoWeek.

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VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” Tesco has downgraded its annual retail earnings guidance from £2.4-2.6 billion to £2.4-2.5

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VideoWeek

APRIL 26, 2024

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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VideoWeek

NOVEMBER 22, 2024

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

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VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. The Trade Desk’s share price fell by almost a third this week.

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VideoWeek

JUNE 13, 2025

ShowHeroes Rolls Out Retail Ads to Direct CTV Viewers to Stores ShowHeroes, a video and CTV ad tech business, has launched Retail Ads for CTV, a new format designed to extend retail and store activation campaigns across its global publisher network. This isn’t just a new format, it’s a strategic innovation.

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VideoWeek

MARCH 21, 2025

percent majority stake in perfume retail business Flaconi. The divestment of non-TV assets is part of MediaForEuropes demands to ProSieben, as the pan-European holding company reportedly gears up to mount a takeover bid for the German broadcaster. Under the terms of the agreement, the German media group will maintain its 71.6

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VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added.

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VideoWeek

JANUARY 10, 2025

. “Claiming to avoid “censorship” is a political move to avoid taking responsibility for hate and disinformation that platforms encourage and facilitate. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to run automated ad auctions in CTV and DOOH environments.

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