VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. ” Follow VideoWeek on Twitter and LinkedIn.

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Ad Server Ad Tech Agency Media 64

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

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VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

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Ad Tech Demand Side Platform Ad Server Ad Inventory 85

Digiday

JANUARY 3, 2023

“Yes, there are new digital ad behemoths emerging but we’re moving into a period where the industry will be dominated by multiple companies, not one or two as has always been the way for the last decade or so.”. Even so, few would have pegged ad tech. Turns out, the best way to make money in ad tech these days is many ways. .

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VideoWeek

SEPTEMBER 27, 2024

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year.

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Ad Server Ad Tech Video Ads Impressions 75

Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

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Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” Earlier this month, multiple sources told Digiday that Magnite was exploring the option of bypassing DSPs by forging direct relationships with media agencies.

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Digiday

JANUARY 22, 2023

It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

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VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. . “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. ’ Well, that’s a pretty significant barrier,” he added. ”

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Ad Server Ad Tech Demand Side Platform Media 68

Ad Monsters

MAY 23, 2022

They will have all the necessary tools to get the job done, either handling everything on their own or complementing a publisher’s internal ad ops team.” ” WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services.

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VideoWeek

APRIL 17, 2023

Magnite says ClearLine will “significantly” increase spend going towards working media, and will make it easier for sellers and agencies to share data in a privacy-safe manner. “ClearLine delivers agencies that additional path into our ecosystem while also benefiting media owners.

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VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising.

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Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

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Ad Server Ad Tech Video Ads Agency 52

Ad Monsters

MAY 22, 2024

Now at JP Morgan & Chase, she manages programmatic and paid media ad operations, ensuring brand safety and compliance with privacy regulations. Her recognition as a Top Women in Media and Ad Tech highlights her dedication to innovation in the industry and serves as inspiration for her mentees.

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More About Advertising

SEPTEMBER 14, 2016

The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.

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Ad Monsters

MAY 18, 2023

Collectively, digital ad tech accounts for 3.5% chapter of Ad Net Zero , a UK-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve net zero. This article provides a high-level overview of the steps that ad-tech companies need to get there.

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VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. percent YoY during Q2 and 10.2 percent in H1.

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VideoWeek

APRIL 10, 2024

Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

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Ad Server Ad Tech Video Ads Agency 52

VideoWeek

JULY 19, 2024

Best CTV Ad Tech Innovation MiQ Wurl Publica by IAS Broadpeak OpenX Best Video Ad Tech Innovation TargetVideo Sportradar Publica by IAS Onyx by Outbrain Bonnier News Virtual Minds GmbH EX.CO

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Ad Server Electronics Ad Tech Video Ads 59

VideoWeek

AUGUST 14, 2024

And while their prevalence in digital video and CTV isn’t as high as it could be, there’s a push within the industry, notably from IAB Tech Lab, to standardise and drive further adoption. The Technical Details Creative IDs are created and managed by various registries, such as Ad-ID, Clearcast, and EIDR.

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). You need to demonstrate the loss of dollars by the free press,” Milicevic added.

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VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. These latter two units will jointly operate under the banner of Nexxen CTRL.

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Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform.

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Ad Inventory Demand Side Platform Ad Server Impressions 98

Digiday

APRIL 16, 2023

ClearLine’s launch represents a necessary evolution of the ad tech sector that “significantly increases spend going towards working media,” according to the SSP’s press statement. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’?

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Advertising Demand Side Platform Ad Tech Ad Server 69

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

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Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. The content production supply chain can be long and complicated, involving many departments, agencies, freelancers and more. Today, enterprises are using DAMs in a variety of ways.

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Paleo AdTech

DECEMBER 10, 2023

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

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Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

FEBRUARY 15, 2022

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

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Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Paleo AdTech

DECEMBER 10, 2023

Flipping from a subscription aggregator to a publisher aggregator, sparked by Merriman’s observation that media is worth more than subs, DoubleClick eventually merged with a sales team from the pioneering B2B agency Poppe Tyson led by David Carlick — and the reps-and-tech model of the early DoubleClick was born, along with its name.

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Digiday

JANUARY 17, 2023

More specifically, the latest study has uncovered notable differences in the delta between open marketplaces (3%) and private marketplaces (~1%), reflecting the benefit of investments by advertisers, their agencies, tech vendors and publishers in well-curated auditable private marketplaces.

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Paleo AdTech

DECEMBER 10, 2023

Loyal listeners of #PaleoAdTech will recognize 2007 as a major year for ad tech and the dawn of RTB, as Google acquired DoubleClick , Microsoft acquired aQuantive (and AdECN ), Yahoo acquired Right Media (the first exchange) … and at least three SSP’s launched: AdMeld, Pubmatic and Rubicon Project.

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Paleo AdTech

APRIL 5, 2022

Loyal listeners of #PaleoAdTech will recognize 2007 as a major year for ad tech and the dawn of RTB, as Google acquired DoubleClick , Microsoft acquired aQuantive (and AdECN ), Yahoo acquired Right Media (the first exchange) … and at least three SSP’s launched: AdMeld, Pubmatic and Rubicon Project.

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Ad Server Ad Tech Ad network Video Ads 52