AdExchanger

NOVEMBER 16, 2023

These […] The post Inside Snap’s Plans To Rejuvenate Its Ad Revenue appeared first on AdExchanger. When the app first launched in 2011 – back when marketers were obsessed with reaching youthful millennials – Snapchat pitched itself as the ideal social network to get in front of that demographic.

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Marketing Advertising 127

Adweek

JULY 20, 2022

Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority-publisher-focused supply side platform Colossus. The two have worked together since 2020.

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Media 215

AdExchanger

JANUARY 31, 2024

Consider the Google ad portfolio. YouTube ad revenue grew from almost $8 billion in Q4 2022 to $9.2 Google Search added more than $7 billion […] The post Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less appeared first on AdExchanger.

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Advertising 124

Adweek

FEBRUARY 28, 2023

Publisher ad management outfit CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech platform LiveRamp to offer its data clean room Safe Haven solution to the millions of readers across CafeMedia's 4,000 creators' sites. The move will ultimately lead to higher publisher ad revenues.

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Ad Tech 194

AdExchanger

JANUARY 24, 2024

Netflix ended its first fiscal year with an ads business with a jump in year-over-year subscriber growth and, as a result, revenue. The post Netflix’s Ads Business Is Driving Subs But Not Material Revenue (Yet) appeared first on AdExchanger.

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Martech

FEBRUARY 20, 2024

The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. Walmart’s decision to acquire Vizio is reportedly driven by its aim to drive more ad revenue and compete with Amazon in the advertising space. Why we care.

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Retail MarTech Advertising Media 94

Adweek

JULY 27, 2022

Audio giant Spotify revealed its 2022 Q2 earnings today, highlighting growth of its monthly active users, premium subscriptions and ad revenue. million subscribers, the streaming service still managed to exceed the goals it set in Q1 2022 where its revenue grew 19% year over.

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Marketing Media 210

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Revenue for the third quarter was $1.19

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Marketing ROI Conversion Retail 111

Adweek

MARCH 17, 2023

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. Grossman, who left in 2019, as global chief revenue officer. The publisher had previously hired Keith A. Before him, Paul Caine held the position.

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Media 216

Ad Monsters

APRIL 15, 2024

Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo’s ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction and effective ad monetization. WITH THE SUPPORT OF eyeo fair.

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Non-Profit Ad Tech CPM Education 52

Martech

OCTOBER 27, 2023

Earlier this week, Meta and Snap also reported big digital advertising revenue. As trust is rebuilt, experts anticipate a surge in ad spend during the all-important holiday season in Q4. Financial analysts had predicted that ad revenue would generate $11.6 However, Amazon’s ad sales surpassed this by $460 million.

Manufacturing 108

Manufacturing Retail MarTech Advertising 108

Martech

JULY 31, 2023

How bad is this for TV ad revenue? Ad revenue is already slipping from talk shows, soap operas and sitcoms, a category that makes up 9% of the $26 billion in TV ads overall, according to a study taken in June, before the actors’ union SAG-AFTRA went on strike, by ad sales intelligence company Media Radar.

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MarTech Media Advertising Marketing 86

Playwire

JANUARY 10, 2023

Ad revenue across the entire industry is at a 5 year low, lower even than the lowest ad revenue numbers recorded during the height of COVID restrictions in the US. Industry indicators estimate that ad revenue will continue to be lower than last year’s metrics for the first half of 2023. Key Points.

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Martech Series

DECEMBER 9, 2022

To win in this cut-throat era, every B2B company needs to maximize their Online Ad revenue models and practices. The return on Ad spends should be collated with more sales. Learning from the Best, A Few Ad Campaigns That Performed Well: 1. As the result, they pushed their content forward and maximized their ad revenues.

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Affiliates Marketing MarTech Advertising 97

AdExchanger

NOVEMBER 15, 2022

As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues were $104 million, up 15% YoY, and in line with. Continue reading » The post Advertiser Skittishness Is Stunting BuzzFeed’s Ad Revenue Growth appeared first on AdExchanger.

Advertising 117

Advertising 117

AdExchanger

APRIL 13, 2023

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday. The post IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 appeared first on AdExchanger.

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Advertising Ad Exchange Retail Media 124

AdExchanger

JUNE 12, 2023

The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to The post Global Ad Revenue Chugs Along, Per GroupM Report appeared first on AdExchanger. With a feared recession yet to materialize, GroupM is feeling somewhat optimistic.

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Advertising Retail Media 109

AdPushup

MARCH 6, 2023

Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy.

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Video Ads Ad Inventory Advertising 98

AdPushup

FEBRUARY 21, 2024

Explore the evolution of ad revenue from 2023 to 2024, uncovering key insights and emerging trends to optimize profitability and stay ahead in the dynamic market landscape. In the dynamic landscape of digital advertising, publishers often witness fluctuations in ad revenue, especially when RPM experiences unpredictable shifts.

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Advertising Marketing Ad Ops Ad Tech 52

VideoWeek

OCTOBER 9, 2023

X’s ad sales chief Chris Riedy announced this weekend he is departing the company, less than a year after he took charge of X’s advertising business. But despite these positive noises, X’s ad business still seems to be facing serious issues. Elon Musk has previously acknowledged X’s struggles for ad revenue.

Media 73

Media Advertising Ad Tech 73

Digiday

MARCH 26, 2024

Forbes has sought to reassert the relationship through a series of tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue. Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way.

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Demand Side Platform Ad Tech Agency Media 74

SODP

MAY 22, 2023

In the fast-paced digital landscape, the advertising-based revenue model serves as the lifeblood for most publishers. Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. What Is Ad Revenue? How Does Ad Revenue Work?

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Ad Exchange Ad Space Demand Side Platform Audience 52

Playwire

FEBRUARY 12, 2024

Ads, SEO, and Revenue: Strategic ad layout, placement, and format selection are key to effective monetization and revenue generation without disrupting the user experience.

SEO 52

SEO 52

Exchange Wire

FEBRUARY 27, 2024

SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ecosystem so to remain viable, ad exchange owners need to prioritise bidding strategies [.]

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Ad Exchange Advertising 105

Exchange Wire

OCTOBER 3, 2023

In today's ExchangeWire news digest: GetGo reports a revenue increase of 300% for 2022; Meta considers introducing an ad-free subscription for EU-based users; and X collaborates with Paris Hilton to bring live shopping to the site. GetGo revenue soared in 2022 Singapore’s [.]

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Media 97

VideoWeek

JANUARY 4, 2024

The introduction of advertising on Amazon Prime Video could generate up to $5 billion in additional revenues, according to Bank of America analysis published today. The streaming service will start to show ads from 29th January in the US, and 5th February in the UK and Germany. billion from subscribers switching to the ad-free plan.

Shipping 69

Shipping Video Ads Advertising 69

Playwire

JANUARY 26, 2024

Key Points Balancing Act : Perfecting the balance between SEO and ads is vital for revenue generation. Too many ads can harm SEO, while not enough ads limits your ability to generate revenue. Ad Layout: Smart ad placement is crucial.

SEO 52

SEO 52

Martech

APRIL 14, 2023

Digital advertising revenue growth slowed to 10.8% revenue increase is a major slowdown. revenue increase is a major slowdown. The good growth numbers were a result of a phenomenal first two quarters, which saw internet ad revenue increase 21.1% Organic search, which has the largest share of ad revenue, grew by 7.8%

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MarTech Advertising Media 97

AdExchanger

OCTOBER 26, 2023

In keeping with […] The post Meta’s Total Revenue Soared In Q3, Thanks To A 24% Increase In Ad Rev appeared first on AdExchanger. AI will be Meta’s “biggest investment area” in 2024, CEO Mark Zuckerberg told investors during the company’s Q3 earnings call on Wednesday.

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Adweek

MARCH 13, 2023

Publisher Texas Monthly, which marked its 50th-anniversary last month, grew its overall revenue 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue.

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Media Advertising 237

VideoWeek

JANUARY 31, 2024

YouTube’s ad revenues reached $9.2 The strong performance helped drive up Google’s total ad revenues to over $65 billion for the quarter. NBCUniversal earlier this month reported total ad revenues for 2023 of $8.6 Now however, conditions in the ad market are very different.

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Conversion Rate ROI Conversion Advertising 59

AdPushup

JANUARY 15, 2023

Is your website ready for AMP ads? Here’s how AMP ads can boost your ad revenue and how to get started with implementing them on your site. Back in 2016, when Google launched the AMP project, it had one goal – a better mobile web experience for users. While it was fairly successful, it came [.].

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Playwire

JUNE 4, 2022

Ad revenue and subscription revenue monetization models come with unique pros and cons. Implementing a hybrid approach takes a balanced and measured touch, but it can lead to maximizing ad revenue for publishers. Key Takeaways. Neither is always better than the other, and they aren't mutually exclusive.

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Playwire

OCTOBER 24, 2022

Blending ad revenue and subscription revenue with rewarded video ads can boost earnings without ruining the user experience. A rewarded video ad allows users to watch a short video ad in exchange for a reward. Key Points.

Video Ads 52

Video Ads 52

AdPushup

JANUARY 21, 2024

Navigating the ad revenue dip in January can be a puzzle for publishers, but fear not! After experiencing a fruitful festive season around November and December, publishers have to deal with the January revenue drop. Our blog unveils the strategic moves that turn challenges into opportunities. In this month, [.]

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Adweek

MARCH 31, 2023

The Black media company Blavity Inc., home to seven editorial titles including Blavity and Travel Noire, unveiled new products, a pair of rebrands and a new internal structure this week as part of a broader effort to diversify its business and add more vehicles for advertising. The new structure will split Blavity Inc. into two.

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