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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

From that standpoint, we thought about taking all the contextual data we have from a site or app in real time to figure out how we can build the best – looking ad experience possible. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

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InMobi Insights: Brands on Mobile Advertising Trends

InMobi

This report features global and regional data from the InMobi Ad Network in 2014. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals. Trending Creative Formats Video, Native, and Rich media creative ad units showed a phenomenal rise in engagement.

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Mobile First Creative Best Practices

InMobi

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Alas, the good times were not to last.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

The most popular mobile ad networks come with self-service portals that are designed to drive test campaigns. Google is the main player when it comes to mobile display ads. According to Panera’s VP of Marketing, Scott Nelson , the ad allows customers to “find information fast and push an overall category innovation”.

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10 million dollar generating Publisher Business Models [2023]

Monetize More

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. More preferential treatment from ad networks.

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Digital is Dead - Long Live Digital

InMobi

People, especially the younger generation, are increasingly consuming media on their mobile devices to make decisions about which movie to watch, where to shop and research the best deals on offer. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8