Martech

AUGUST 24, 2023

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. Growing ad network. Lyft ad channels. The company has 26% of ridesharing’s U.S. Image: Lyft Media.

Machine Learning 92

Machine Learning Brand Lift Real Estate eCommerce 92

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Lemonads

AUGUST 26, 2021

Also known as ad networks, these platforms come in all shapes and sizes, plus they can specialize in one single region or type of traffic. With that in mind, you need to partner with a reliable ad network that allows you to either purchase traffic from the best sources or monetize your platform by selling ad spots to the best bidders.

Affiliates 52

Affiliates Impressions Ad network Audience 52

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

JULY 3, 2023

No advertiser is willing to risk serving ads alongside inappropriate or inaccurate content. Ad revenue sharing — using user-generated content may require publishers to share ad revenue with content creators. These deals can include fixed fees for clicks or impressions, fixed payments, performance bonuses, and similar.

SEO 52

SEO Rich Media Fashion Media 52

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. You can make sure that your ad space is sold at the maximum possible price. Private auction vs. Display Ads. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Google is the main player when it comes to mobile display ads. Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Lemonads

AUGUST 5, 2020

Many of their largest partners are news and media publishers such as CNN , US Weekly , MSN , WSJ , and The Guardian , but they also work with lots of more niche sites including sports, entertainment, finance, health, and technology. with all these beautiful pros, what could the cons possibly be? Let’s check them out!

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Brid.tv

AUGUST 31, 2022

Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Reporting — The final step includes the OTT platform sending all relevant ad campaign data back to the advertiser. How Are OTT Ads Inserted? So how do you choose between these two routes?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms. What makes Simpli.fi

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

AUGUST 18, 2023

TV4 Play as users know it, with news and entertainment, is always open and free. The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. “TV4 Play is the platform where we will build TV4’s future.

Ad Tech 52

Ad Tech Audience Agency Media 52

Lemonads

MAY 2, 2021

That said, these programs don’t require users to click or convert, they simply have to generate an impression (view the program offer) to produce a commission. Hence, these professionals also need to learn how to develop quality or entertaining content and distribute it through all relevant channels.

Affiliates 52

Affiliates Marketing Conversion Audience 52

Lemonads

AUGUST 18, 2020

Taboola Ads Examples : As we’ve mentioned, you’ve probably seen them all over the web without even noticing them, so let’s take a quicker view and see how Taboola appears as content-sponsored Ads! Recommended from the Web! ple Business Insider – Recommended from the Web!

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

JULY 1, 2021

But, even though paid ads are a great alternative, you can also opt for fully organic approaches. SEO is a great example because it can help you achieve higher rankings and boost the number of visitors that go through your site, but you don’t have to pay for each impression or lead you to get from this type of traffic.

Affiliates 52

Affiliates Marketing SEO Audience 52

Lemonads

JANUARY 26, 2021

This includes ads like banners as well as entire landing pages. Plus, you’ll also be able to see the specific offer and ad networks from more than 70 countries and thousands of markets. Besides its speed, the most impressive thing about this feature is the granular level at which the searches are performed.

Affiliates 52

Affiliates Pop-Up Marketing Banner 52

Lemonads

SEPTEMBER 3, 2020

Take a look at some of these persuasive words here below: SmartBlogger Impress your readers: get them excited, encourage and inspire them, make them feel aware and safe about something with hints or mistakes you’ve tested and learned that others should be aware of! Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Native Advertising 52

Native Advertising Advertising A/B Testing SEO 52

Brid.tv

SEPTEMBER 5, 2022

We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. You can have the most entertaining content out there, but nobody is going to watch it if they have to wait for the video to buffer every few seconds. Table of Contents. Lag-Free Streaming.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Single Grain

JUNE 13, 2023

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. Related Content: The Art of Storytelling in Luxury Ads: Examples and Insights A Whole New World of Advertising Everything eventually becomes an ad network.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52