Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us?

Cookies 78

Cookies CPL Ad Tech Affiliates 78

Digiday

DECEMBER 7, 2022

Nor has the business opportunity been lost on the company, which is practically salivating at the prospect of serving up more of its data to enable more retailers to get in the game, as well as for more brands to find receptive audiences. “Uber is an advertising network. Two things are going on.

Ad network 62

Ad network Retail Audience Conversion 62

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. We [will] outlive the cookie.” “You know what’s funny? .

Media 52

Media Header Bidding Ad network Cookies 52

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. You’re paying a bit of a premium to leverage the audience insights and the captive attention of folks,” Muñoz said. In the U.S.

Retail 63

Retail Ad network Media Retargeting 63

Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. We [will] outlive the cookie.” “You know what’s funny? .

Media 52

Media Header Bidding Ad network Cookies 52

Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” Spherical can push the result audiences to adtech solutions or to social media pipes.

Data Management Platform 88

Data Management Platform Cookies First-Party Cookies Audience 88

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Retail 99

Retail Media Cookies Electronics 99

Brid.tv

JANUARY 12, 2024

NBCUniversal’s One Platform Total Audience One of the highlights of AI advertising was definitely NBCUniversal ’s new project, One Platform Total Audience. The beta version will soon be accessible to partners and, by the end of the year, to wider audiences.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. Remember that video ads are a great way to engage, so long as the content is personalized and optimized.

Advertising 52

Advertising Cookies Ad Space Audience 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively.

Marketing 105

Marketing SEO Conversion Ad network 105

Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. DoorDash, Kroger Co., Best Buy and CVS Health Corp.

Retail 87

Retail Media Ad Inventory Ad Space 87

Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Paleo AdTech

DECEMBER 10, 2023

CoRelation was acquired by another startup, later called Audience Science, in 2002. Starting as a web analytics company larger than Omniture at the time, Audience Science shifted into behavioral targeting and was a direct competitor of Dave Morgan’s Tacoda, acquired by AOL in 2007. The original BlueKai was a data exchange.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Martech

OCTOBER 25, 2021

An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Why we care.

Video Ads 110

Video Ads SEO Ad Server Ad network 110

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Martech

DECEMBER 7, 2021

The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Snapshot: Customer Data Platforms. And these avenues are growing each day.

Ad Targeting 92

Ad Targeting Ad network Cookies Audience 92

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Brid.tv

DECEMBER 29, 2023

Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this. Table of Contents [ hide ] How to Prevent Ineffective Video Ads Improve Audience Targeting Retargeting Change Your Method Find Reliable Analytics Avoid Low-Quality Inventory Upgrade Your Creatives Fix Your Landing Page Invest More!

Video Ads 66

Video Ads A/B Testing Retargeting Conversion Rate 66

Ad Monsters

FEBRUARY 22, 2023

We spoke with him about the challenges of Seller Defined Audiences, Deal Curation as a Service, and the recent EU Study on the impact of recent developments in digital Advertising on privacy, publishers, and advertisers. You’re a proponent of Seller Defined Audiences. You’re a proponent of Seller Defined Audiences.

Ad Tech 77

Ad Tech Ad network Audience Manufacturing 77

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

FEBRUARY 2, 2023

So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. FAQ What Is Contextual Targeting?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Paleo AdTech

FEBRUARY 7, 2023

CoRelation was acquired by another startup, later called Audience Science, in 2002. Starting as a web analytics company larger than Omniture at the time, Audience Science shifted into behavioral targeting and was a direct competitor of Dave Morgan’s Tacoda, acquired by AOL in 2007. The original BlueKai was a data exchange.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

FEBRUARY 28, 2024

Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year. So, the onus is on the marketer to stay alert for signs of high levels of bot traffic. .

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Martech Series

JULY 5, 2022

A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. Don’t rely just on 1st party data—3rd party data still has value as lots of people accept cookies. Implement conversion storytelling.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Brid.tv

NOVEMBER 1, 2022

Finally, the user on the publisher’s website sees the ad from the winning bid. Demand-side platforms, supply-side platforms, and ad exchanges can be standalone solutions, or they can all belong to the same ad network. Precise Targeting — Good audience targeting ensures better campaign results. Automated Reporting.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

JANUARY 9, 2023

This is how Affiliate Marketing operates: Publishers introduce their audience to goods or services through their website, blog, or social media channels Their customers who use a unique affiliate link when purchasing the product earn an affiliate commission. On behalf of publishers, Affiliate networks handle the entire payment process.

Affiliates 52

Affiliates Cookies CPL Audience 52

Monetize More

JANUARY 9, 2023

This is how Affiliate Marketing operates: Publishers introduce their audience to goods or services through their website, blog, or social media channels. Blogs, influencers, and publishers can earn passive income by monetizing their websites through affiliate networks. Cookie Duration. Cookie Duration : 72 hours.

Affiliates 52

Affiliates Cookies CPL Audience 52

Monetize More

MAY 31, 2022

Based on the number of impressions your ad units get, instead of the ones your programmatic media buying partner has agreed to pay for, rCPM shows publishers the real value they expect to get from an ad operations partner. Without a user base, there’s no use of ad serving to begin with. CPMs usually don’t show this kind of data.

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CPM Header Bidding Fill rate Impressions 119