MNTN

FEBRUARY 14, 2024

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Basis

JULY 28, 2022

This gives marketers more control over precisely who they are targeting, as well as the ability to retarget effectively. Connected TV Advertising Inventory. The most common connected TV ads run anywhere from 15 to 30 seconds, but they can be as quick as 10 or as long as 60 seconds.

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

DECEMBER 28, 2022

Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself. Key Companies: AdExtent, MIXPO, Dynamix, ADISN, adroit, Snap ads. A Few Good DSPs. Targeted/AMPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Why Is eCPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52

Paleo AdTech

JANUARY 25, 2022

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

RevX

NOVEMBER 7, 2022

The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. Affiliate networks aren’t directly connected to the ad inventories where your ad/offer would be finally placed. And it does this at scale.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Martech

APRIL 20, 2023

If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. At The Home Depot, a supplier approached the retailer about retargeting customers on social media. Helping when customers research products Where can brands get involved in the customer journey?

Retail 100

Retail Retargeting Ad Inventory Media 100

Smart-Hub

OCTOBER 20, 2023

Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. In this scenario, programmatic ad technology assists in purchasing ad inventories specifically designed for connected TV devices. By giving these ads an interactive touch (e.g.,

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

InMobi

JUNE 5, 2018

Retargeting Retargeting is an online advertising strategy where an advertisement will be displayed to users based on the actions the user has recently made on the web. Retargeting companies can also leverage user activity data collected from client websites to track and retarget a user who has visited a certain page on the site.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Paleo AdTech

DECEMBER 10, 2023

AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.

CPC 52

CPC CPM Pop-Up Ad network 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Smaato So Which Programmatic Ad Platform Is Best for You?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Smart-Hub

MARCH 19, 2024

Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns. If a user has already interacted with a brand somehow, a display ad can easily remind them about the company and its products. It may seem that native ads are much more effective than display campaigns.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech Series

SEPTEMBER 13, 2022

Or better yet, set up an IP blacklist containing areas suspected of high ad fraud rate and restrict all IP addresses from that region from interacting with your ad. With this approach, you can refine your ad for a retargeting campaign in areas where you’ve had the most success. ? Use ads.txt file.

CPA 64

CPA Affiliates Conversion Retargeting 64

PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. Executing sequential retargeting campaigns and developing look-alike models from high value customer segments or recent converters are great ways to convert prospects into paying customers. Stick With It.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

MobileAds

DECEMBER 1, 2020

Step 2: The ad inventory of the website will be auctioned. Step 3: The ad tag belonging to a particular DCO campaign is served. Step 4: The viewer’s browser requests the DCO ad. DCOs are used for larger campaigns such as retargeting, where even a slight increase in the ROI will have a significant impact on the ROI.

ROI 52

ROI Retargeting Impressions Audience 52

SpotX

JUNE 14, 2021

The consumer shift from traditional TV to OTT platforms lets advertisers better segment viewing audiences, present personalized ads using first- and third-party data, and efficiently move consumers through their marketing funnel. Dynamic ad insertion.

Retargeting 52

Retargeting Ad Inventory ROI Audience 52

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

Basis

NOVEMBER 2, 2022

It allows advertisers to access advertising inventory within on-demand content and to target ads to specific households and demographic groups. Ad-supported video-on-demand describes streaming and other on-demand services that offer ad inventory to media buyers. Learn more about retargeting.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

MNTN

DECEMBER 15, 2022

One of the larger shakeups to happen this year was the announcement of an ad-supported tier not only by Disney+, but also by Netflix, two of the biggest streaming channels. These additions to the ad inventory pool only further continue the reach of streaming advertising and add to the value of CTV within an advertiser’s channel mix.

Advertising 52

Advertising A/B Testing Audience Retargeting 52

Paleo AdTech

FEBRUARY 8, 2022

AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.

CPC 52

CPC CPM Pop-Up Ad network 52

Digiday

FEBRUARY 2, 2023

If they’re going opportunistically, they can create their experiences — like their website, their app or curbside pickup —- and use a partner to augment that and offer ad inventory. But if it’s strategic, their ad business needs to be integrated and at the table from the first conversation.

Retail 53

Retail Media Retargeting Ad Inventory 53

Monetize More

FEBRUARY 7, 2023

a part of the Google Chrome cohort aims to replace & block third party cookies with an API system via cohorts like: FLEDGE: In-browser API that helps in retargeting known audiences. FLEDGE Google Fledge is a cookieless alternative for publishers and advertisers looking to retarget their audience.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Digiday

APRIL 27, 2023

Apple’s changes have been a “very bright light” on non-consented data use, said Gartner analyst Eric Schmidt, but declining match rates and weakening retargeting have also highlighted broader issues around measurement. Competitively, it was a master stroke by Apple,” Schmidt said. They put themselves in the driver’s seat.

Ad Tech 48

Ad Tech Retargeting Finance Ad Inventory 48

Digital Remedy

JANUARY 11, 2023

At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. In fact, according to Netflix’s president of worldwide advertising, Jeremi Gorman, the OTT provider nearly sold out of its ad inventory in time for launch.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

RevX

APRIL 5, 2022

The efficiency of running ads depends significantly on access to high-quality and scalable inventory , as it is eventually the route to securing ad placements and obtaining the user's attention. While choosing a DSP for your campaign, keep an attentive eye on which ad inventory they offer and how they assure its quality.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Automatad Inc.

JANUARY 23, 2024

This test and results show a reduction in ad spending by up to 7%, which means the advertisers can spend less with APIs. Is it giving the signal that the publishers get less ad revenue? PAAPI and other Privacy Sandbox APIs help publishers retarget, but the output efficiency of targeting for publishers is unknown.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

JUNE 17, 2022

a part of the Google Chrome cohort aims to replace & block third party cookies with an API system via cohorts like: FLEDGE: In-browser API that helps in retargeting known audiences. Publishers have already witnessed an increase of at least 15% in ad revenue when they pass PPIDs in ad inventory sans extra identifiers.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! Ready to discover about AdsKeeper prices, pros & cons to see if they’re the right fit for you?

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Smart-Hub

AUGUST 23, 2023

As the campaign’s objective was to reach the right customers in the right places with relevant content, ads were placed directly next to articles on similar topics that their target audience was already reading. This enabled The Economist to identify new users whose online behaviors showed their intention to buy a subscription.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

NOVEMBER 24, 2022

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Customized targeting and retargeting options available to improve CTRs. Unaffected by ad blockers. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Clearcode

AUGUST 8, 2023

DMPs can use these techniques to create anonymized or pseudonymized user segments, enabling precise ad targeting without compromising individual user privacy. Incorporating differential privacy and secure multi-party computation can help protect the sensitive information of users during the bidding process.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Automatad Inc.

FEBRUARY 22, 2022

With the target of addressing some primary use cases like targeting, retargeting, measurement, and attribution, the Privacy Sandbox for Android proposal will include app versions of Google’s existent Privacy Sandbox solutions like FLEDGE, Topics API, and Core Attribution API. million viewers across its cable TV and broadcast airings.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40