Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts.

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Mobile Ads Click Through Rate CPM Real Estate 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Brid.tv

DECEMBER 20, 2022

In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Between the two stand mobile ad networks and exchanges , which act as intermediaries.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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Marketing Viewability Real Estate Mobile Ads 52

InMobi

NOVEMBER 12, 2014

The number of mobile phone users are estimated to be 4.5 These staggering numbers are eye candy for a marketer as these demonstrate the enormous potential for brands seeking to engage their consumers. Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends.

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RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. What is an Affiliate Network or a No-SDK Ad Network?

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Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. Majority share for mobile ads served via programmatic is steady.

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InMobi

OCTOBER 17, 2014

Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Mobile meshes together our personal and professional lives, providing endless opportunities for brands marketers. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

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SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

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Smart-Hub

JUNE 17, 2024

An average user spends 3 hours and 15 minutes on their phone per day, making mobile media buying an effective method to reach customers wherever they are. However, marketing on social networks is not the only way for advertisers to drive engagement. What is Mobile Programmatic Advertising?

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

InMobi

JUNE 25, 2018

The numbers from our 2018 State of Mobile Video Report back this up. in particular, over a third of all mobile ad spend was devoted to video spots during the first three months of 2018, and that will likely only grow over time. Just between 2016 and 2017, video ad click-through rates increased 300 percent. In the U.S.

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Basis

JUNE 1, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. It has experts wondering: Could these be signs of a possible rebound for the ad market? 6 Marketing Challenges in the Travel Industry Today [:08] It’s a wild world out there for travel marketers.

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Ad Inventory Mobile Ads Ad Tech Media 52

InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

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Demand Side Platform Mobile Ads Ad Inventory Education 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. How is mobile advertising changing over time? and almost $184 billion worldwide. In the U.S.,

Advertising 52

Advertising Mobile Ads Video Ads Viewability 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

SEPTEMBER 9, 2019

Definitions As has been noted before on the InMobi blog , “Ads.txt is a simple solution that gives publishers complete control over who is selling their inventory. Buyers can hence identify the legitimate sellers of the ad inventory they desire.” What about Sellers.json and the OpenRTB SupplyChain Object?

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InMobi

JUNE 29, 2012

InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. We know your market InMobi has 700+ employees in 25 global locations and over 578 million consumers on its network.

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Rich Media Banner Ad Inventory Mobile Ads 40

Brid.tv

FEBRUARY 23, 2023

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years.

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Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Table of Contents.

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Header Bidding Banner A/B Testing Video Ads 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. You keep mentioning ad exchanges.

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MobileAds

JANUARY 24, 2021

Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers? Once the best matching ads are chosen, it will be shown to the user. The data is then carefully stored for the marketing team to analyze.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

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InMobi

FEBRUARY 13, 2013

This is an age old question that marketers have been trying to answer. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. The user may close the ad to get back to the intended content. Interstitials are like the power foods of the mobile ad world.

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Real Estate Banner Food Mobile Ads 40

Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. CMGI itself was a dot-com sorcerer with a peak market cap of $41 billion and a portfolio of innovative Web 1.0 ”

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Ad Server Retargeting Ad network Impressions 52

Paleo AdTech

JANUARY 25, 2022

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. CMGI itself was a dot-com sorcerer with a peak market cap of $41 billion and a portfolio of innovative Web 1.0 ”

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Ad Server Retargeting Ad network Impressions 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. Does it leverage machine learning in any capacity? Let us know on social media!

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

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AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Seamlessly transition from AdSense to AdX and optimize your long-term revenue.

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Header Bidding Ad Inventory Ad network Ad Server 52

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

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Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox. Dynamic Ads.

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Ad network Conversion CPC CPM 98

Brid.tv

DECEMBER 23, 2022

The mobile app industry is booming, and it is not predicted to slow down anytime soon. In fact, the current global revenue in the app market exceeds $430 billion. If you’re in the process of developing a mobile application and want to generate revenue from it, you will need to learn how to monetize an app first.

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A/B Testing Video Ads Mobile Ads Banner 52

AdvertiseMint

OCTOBER 24, 2023

When an advertiser decides to launch a campaign, they set specific criteria in the DSP interface: budget, target audience, desired ad placements, and more. The DSP then communicates in real-time with multiple ad exchanges, searching for ad inventories that match the advertiser’s criteria.

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