Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is usually used for premium, large format ads like full-page takeovers. How big is the programmatic advertising market? billion in ad dollars in 2022, making up 90.2% In the U.S.,

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SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. What Is an Ad Exchange?

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Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

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Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? What role do advertising algorithms play?

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Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Optimize ad placement using heatmap tools. The heatmap tool is a feature of Google Ad Manager (GAM). Try AdSense auto ads. The post What is vCPM?

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Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Optimize ad placement using heatmap tools. The heatmap tool is a feature of Google Ad Manager (GAM). Try AdSense auto ads. The post What is vCPM?

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

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Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. Other components are Ad Networks and Ad Exchanges. The auction is handled using an RTB process.

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Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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Automatad Inc.

JANUARY 15, 2024

Personalization at scale: Another advantage of programmatic video ads is that they can be personalized to massive scale and different audience groups. By utilizing AI and machine learning, programmatic platforms like SpotX and TubeMogul create highly targeted ads that resonate with individual’s interests and reach a wider audience.

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Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

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Basis

OCTOBER 25, 2022

Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources. There’s also a huge portion of our work that’s related to AI , machine learning, and other forms of optimizations to make sure that campaigns run and execute as smoothly and as efficiently as possible.

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Martech

JULY 16, 2021

Good morning, Marketers, and what do marketing ops professionals do when they get together? Meanwhile, their own product strategies can shift quickly, due to staff turnover, equity market shifts or simple faddishness, to which all martech players are equally susceptible. Well, one thing they do is conduct a MoSCoW evaluation.

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Ad Monsters

FEBRUARY 28, 2024

of the ad market as they’ve made it as frictionless as possible to advertise through their platforms), publishers must create easy button s of their own to make it simpler for advertisers to do business with them. The challenge is no longer campaign pl an ning. To compete with Google an d Meta (who have taken up 46.6%

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Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Programmatic advertising is based on complex algorithms and evolved through machine learning. Targeting: Refine audience targeting to match user interests.

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Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. Implement ad fraud prevention measures to filter out fraudulent impressions.

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Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem.

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Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

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Monetize More

APRIL 5, 2023

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. You can start by applying for ad networks in our list of best ad networks for 2022 here.

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Seamlessly transition from AdSense to AdX and optimize your long-term revenue.

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Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

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Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

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VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. billion premium AVOD market, as FAST channel revenue in the UK quadruples over the next four years.

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VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook. Read more on VideoWeek.

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RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As there are a lot of DSPs in the market, how to choose the right one?

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InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. Does it leverage machine learning in any capacity?

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Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Data Aggregators. Creative Optimization.

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Monetize More

FEBRUARY 8, 2023

Every publisher gets skeptical at times while searching for the best ad management partner that can help them maximize their revenue. Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. Whose actions speak louder than their words? Perplexed right?)

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Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media. ReklamStore.

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Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. to reach $14.2

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Single Grain

FEBRUARY 5, 2024

Paid ads will always be a thing when it comes to marketing online, especially with giants like Google and Meta leading developments of online ecosystems. In this post, we’ll look at the transformative impact of AI in digital marketing, exploring how businesses can take advantage of AI in ways that weren’t available to us in the past.

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VideoWeek

JUNE 10, 2022

Comscore has added CTV measurement to its Video Metrix Multi-Platform product in the UK and Spain, expanding to France, Germany and Italy in the coming months. Advertisers in European key markets will be able to perform true cross-platform evaluation,” said Joris Goossens, SVP Europe & APAC at Comscore. Segmented TV reached 5.7

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Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection. To aggregate and analyze user data (e.g.,

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VideoWeek

AUGUST 18, 2023

Brightcove Adds Audience Segments to Video Cloud Platform Brightcove, a streaming tech company, has added the ability to create audience segments within its Video Cloud platform. Equativ Bolsters Targeting Capabilities with Nano Interactive Ad tech firm Equativ has partnered with Nano Interactive, a privacy-first ad targeting provider.

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Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. Their Algorithms and machine learning make intelligent recommendations that optimize revenue. Optimize ad inventory per session.

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