Basis

DECEMBER 7, 2023

Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality ad inventory before a campaign starts. By working with partners who prioritize strong brand safety protocols and tools , advertisers can avoid having their ads end up on these sites. What Is a Made-For-Advertising Website?

Advertising 79

Advertising Pop-Up Impressions Ad Inventory 79

InMobi

OCTOBER 8, 2021

In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers. “Retail media is not just promoting sales happening on the platform.

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Retail Media Ad Inventory ROI 52

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Optimize ad placement using heatmap tools. The heatmap tool is a feature of Google Ad Manager (GAM). Try AdSense auto ads.

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Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Optimize ad placement using heatmap tools. The heatmap tool is a feature of Google Ad Manager (GAM). Try AdSense auto ads.

Viewability 52

Viewability CPM Fill rate Impressions 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. SmartHub's Features Have No Limits!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

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Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

MARCH 3, 2023

You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Their network is powered by machine learning which helps deliver optimized results for publishers and advertisers.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Martech Series

NOVEMBER 20, 2022

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

OCTOBER 25, 2022

Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources. There’s also a huge portion of our work that’s related to AI , machine learning, and other forms of optimizations to make sure that campaigns run and execute as smoothly and as efficiently as possible.

Impressions 78

Impressions Machine Learning Ad Inventory Media 78

Martech

JULY 16, 2021

The tool uses deep learning rather than standard machine learning — a technique that employs non-linear layering of algorithms to discover pattern recognition across large data sets. But surely, no one wants Google to stop auctioning off ad space or ranking results. “If

Machine Learning 126

Machine Learning MarTech Ad Inventory eCommerce 126

Ad Monsters

FEBRUARY 28, 2024

Three places publishers c an incorporate AI an d automation into the buying process are inventory discovery, media pl an adjustments, an d perform an ce visibility. That way, publishers save advertisers the time — an d clicks — need ed to mine through interminable catalogs to find suitable products an d generate the highest possible ROI.

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Machine Learning ROI Cookies Media 64

Monetize More

OCTOBER 25, 2022

Header Bidding starts an auction with Google Ad Manager where AdSense competes with other advertisers or bidders. In this case, ad inventory is filled through Dynamic Allocation than Google’s conventional ad space-filling algorithm ultimately reducing the possibilities of AdSense deductions.

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Header Bidding Impressions Ad Inventory Machine Learning 52

Monetize More

APRIL 5, 2023

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. It uses advanced algorithms and machine learning to prevent your ads from serving to invalid traffic.

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Ad network Machine Learning Native Advertising Affiliates 98

Monetize More

APRIL 19, 2023

As a Google Certified Publishing Partner, Mediavine offers a comprehensive suite of ad management services, including ad optimization, video monetization, and sponsored content, all aimed at helping website owners maximize their ad revenue. Seamlessly transition from AdSense to AdX and optimize your long-term revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Programmatic is automated and efficient. Ease of use.

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Advertising Marketing Ad Exchange Retail 123

Monetize More

JUNE 6, 2023

Here are some ways to utilize automation effectively: Real-time Bidding (RTB): Utilize programmatic advertising platforms that enable RTB to automate the buying and selling of ad inventory. This ensures that your ads are served to the most relevant audiences, optimizing viewability and increasing the chances of engagement.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Monetize More

MAY 20, 2023

They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. With ad stack consulting publishers get constant support from the Recrue Media team to optimize their ad stack across different ad types such as display, native, video, and more.

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Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. The value of your ad inventory only goes up by setting pricing floors.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Lemonads

AUGUST 7, 2021

In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. For example, many forms of programmatic advertising only allow for the buying and selling of bulk ad inventory.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Monetize More

JUNE 15, 2022

MonetizeMore’s award-winning bot management solution Traffic Cop uses tested machine learning algorithms to shield your ad inventory from abusive traffic. Not only does Traffic Cop detect bad bots, but it also blocks your ads from serving to these abusive bots in the first place.

Machine Learning 52

Machine Learning Ad Inventory Ad Click Audience 52

Monetize More

NOVEMBER 20, 2022

Here are two very powerful techniques for you to consider: Auto ads – AdSense auto ads are an easy way to optimize your ad revenue while allowing Google to do all the heavy lifting for you. You can also select which type of ad you want to use with auto ads.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. Does it leverage machine learning in any capacity? Are they people based?

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

RevX

APRIL 5, 2022

The efficiency of running ads depends significantly on access to high-quality and scalable inventory , as it is eventually the route to securing ad placements and obtaining the user's attention. While choosing a DSP for your campaign, keep an attentive eye on which ad inventory they offer and how they assure its quality.

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Demand Side Platform Machine Learning Rich Media Audience 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook.

Ad Tech 59

Ad Tech Agency Media Audience 59

Clearcode

AUGUST 8, 2023

Federated learning, an advanced machine learning algorithm that enables data analysis and processing on the device it was collected on, can strengthen ad optimization by building more accurate models of serving ads. To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Ad Exchange Ad Inventory Ad network Ad Space 64

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

FEBRUARY 5, 2024

Get My Free Marketing Plan Revolutionizing Digital Ads Through AI-Driven Campaign Types Google’s Performance Max and Meta’s Advantage Plus campaigns leverage the power of machine learning and AI to redefine digital advertising, offering unparalleled efficiency and targeting capabilities.

Machine Learning 52

Machine Learning Marketing ROI Audience 52

Smart-Hub

JANUARY 16, 2024

After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. First of all, artificial intelligence and machine learning algorithms for advertising are the core of programmatic as multiple processes involved are possible exactly thanks to them.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

InMobi

APRIL 23, 2019

Then, when you have the best partners and the best prices for your ad inventory, it’s a virtuous cycle of optimization, leveraging relationships, testing and QA-ing new partners. That’s when you get into the fun part: improving the user journey and adding placements. Lots and lots of adflow QA. Things can always be improved.

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Header Bidding Click Through Rate A/B Testing Ad network 40