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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

Many retailers struggle with pricing strategies, audience targeting, and proving ROI, leading to inefficiencies that limit growth. This article explores actionable strategies to help retailers maximize ad revenue, optimize performance, and future-proof their retail media networks (RMNs).

ROI 52
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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS).

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Programmatic Advertising: The Ultimate Guide

illumin

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

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CTV Retargeting 101: Complete Guide for TV Advertisers

MNTN

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Cross-channel attribution is complex.

Media 59
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Why Retailers Need a Scalable Ad Management Platform in 2025

Advendio

However, with this growth comes complexity—fragmented ad inventories, lack of standardization, and increasing demands for omnichannel execution. To navigate these challenges, retailers need a scalable ad management platform that streamlines operations, ensures efficient campaign execution, and maximizes monetization opportunities.

Retail 52
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The Sell-Side View: Q&A with Condé Nast’s Teddy Tepavicharova

VideoWeek

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. What are the challenges publishers face when it comes to Googles U-turn on cookies? Inventory quality and safety are also paramount. Its about time.