YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

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Click Through Rate Viewability Fill rate Ad Inventory 52

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. It's normal for marketing and ad spending to decrease when the economy starts to slow down. Facebook and Google recently reported that they are seeing advertiser pullbacks. During the 2008 recession, ad spending in the U.S. dropped by 13%. There are deals to be had.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Martech Series

NOVEMBER 23, 2022

In terms of context, websites grew out of a variety of different platforms using a range of coding languages and technologies, and no consideration was given to any form of standardization for ad inventory in terms of specification and delivery.

Ad Inventory 85

Ad Inventory Advertising Ad Space Audience 85

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm.

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

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Ad Exchange Ad Tech Non-Profit ROI 52

Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

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Header Bidding Impressions Ad Inventory Machine Learning 52

Monetize More

APRIL 11, 2023

Google AdSense crawls websites to display relevant ads to users. Sometimes, AdSense may encounter errors while crawling a website, which can impact the delivery of ads. For publishers who focus on monetizing their ad inventory , it is a huge plus to know what AdSense crawlers are and how they can help you to fix issues.

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YieldBird

JUNE 27, 2023

This serves as a protective measure for both advertisers and publishers against various forms of ad fraud. Ensuring compliance with ads.txt is essential in establishing trust and maintaining the integrity of the advertising ecosystem. These are important questions to ask. Cost Last but not least – costs.

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Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

This serves as a protective measure for both advertisers and publishers against various forms of ad fraud. Ensuring compliance with ads.txt is essential in establishing trust and maintaining the integrity of the advertising ecosystem. These are important questions to ask. Cost Last but not least – costs.

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Header Bidding Ad Inventory Ad Tech Viewability 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

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Monetize More

OCTOBER 13, 2022

As more publishers face questions around inventory management and rising eCPMs, they’re looking to dynamic pricing as a solution. Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. Best Price for your ad inventory. Contact us today to get started .

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Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. Track Ad Performance and Optimize Your Creatives Monetize Your Website With Brid.TV How Do Video Ads Work?

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? Each one of us has those “ needs ” we keep on searching for to improve our strategies, earn awareness, traffic or even think about monetizing our website!

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Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are still used, but only for a small percentage of the premium ad segment. Nowadays, programmatic ads infrastructure is the primary way to sell ads. They are about to build a cookieless advertising ecosystem.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

InMobi

FEBRUARY 26, 2023

In the future, the protocol will also support more US- specific privacy strings for California, Virginia, Utah, Colorado, and Connecticut as some these new regulations will come into effect throughout 2023. This means that app developers who are not using the IAB TCF v2.0 It includes the U.S. and increase your yield.

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Digiday

MARCH 15, 2023

On Wednesday, Roblox announced a slate of new ad standards and policy changes, the latest update on its plans to enter the online advertising market in 2023. The goal of the new standards is to increase transparency around Roblox’s ad offerings and assuage consumer advocates’ concerns about child safety on the metaverse platform.

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Ad Inventory Ad network Entertainment Advertising 58

Smart-Hub

JANUARY 30, 2024

Due to severe competition in the market, advertisers are in a continuous search of effective marketing techniques, and some of them prefer applying so-called fallacies. Fallacies in advertising usually imply using false arguments and addressing customers’ emotions to persuade them to make a purchase.

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Ad Exchange GDPR Banner Advertising 46

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. What in the World Is Programmatic Ad Buying?

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Affiliates Machine Learning Demand Side Platform Impressions 52

InMobi

MARCH 12, 2020

Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. Considering that publishers and buyers have no direct contact with one another, both become susceptible to unauthorized reselling, counterfeit inventory and domain spoofing.

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Demand Side Platform Mobile Ads Ad Inventory Education 52

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads?

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Search Advertising CPC Header Bidding Audience 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. With the influx of traffic, comes the need to boost ad revenue. Native Advertising.

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Header Bidding Native Advertising Banner Video Ads 52

Automatad Inc.

JANUARY 9, 2024

Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. It is similar to the header bidding that sells display ad units but includes an extra element called a video player because it sells video ad units. So, let’s get started.

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Header Bidding CPM Fill rate Viewability 52

Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.

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Advertising Ad Exchange Ad Inventory Audience 52

Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What role do advertising algorithms play? What should you consider as an ad exchange owner?

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. What is Ad Ops? You need 24/7 support.

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Ad Ops Ad Exchange Ad Tech Non-Profit 52

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

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Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. Work With Us What Is AI for Marketing? Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. Let’s begin!

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Index Exchange Connects publishers with global advertisers and provides technical integration support.

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Ad network Mobile Ads Ad Exchange Fill rate 97

YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). This includes details about their ad space, audience, and targeting options.

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YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). This includes details about their ad space, audience, and targeting options.

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Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. Basically, it’s just a buzzword for a well-known technology (with some useful additions). So, what is programmatic advertising? RTB stands for Real Time Bidding.

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Advertising Ad Exchange Banner Header Bidding 40

Clearcode

FEBRUARY 15, 2022

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. Who Uses Order Management Systems? Advertising and Revenue Management Agencies.

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Ad Inventory Ad Server Finance Ad Exchange 52

Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. SmartHub's Features Have No Limits!

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Ad Exchange CPC CPM Affiliates 60

Brid.tv

AUGUST 23, 2022

If you ask us, now is the best time to launch your app ! OTT advertising has always been quite popular, but lately, it seems to be gaining even more momentum. It allows for quite a bit of customization, as you can choose how much ad inventory to sell, which video ad formats to use, and so on.

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Video Ads Audience Ad Inventory Education 82

Monetize More

DECEMBER 25, 2022

These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs. Monetization isn’t just limited to standard display advertising too. All you have to do is put the focus on promotion or advertising.

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