InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. How does this stack up to an exchange?

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Martech

APRIL 14, 2022

IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.

Ad Exchange 122

Ad Exchange Ad Inventory MarTech Advertising 122

Martech

APRIL 22, 2025

. “It is this fundamental change that will likely force Google to re-evaluate its monetization strategies and identify key areas for future investment, particularly as the potential separation of its ad exchange and advertising units moves forward.” “It’s not just about moving dollars.

Marketing 103

Marketing Ad Tech Ad Exchange ROI 103

Martech

APRIL 17, 2025

Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher ad server and ad exchange markets. Google illegally tied its publisher ad server and ad exchange together through contracts and technical integration.

Advertising 84

Advertising Ad Server Ad Exchange Ad Tech 84

Martech Series

NOVEMBER 2, 2022

Leading omnichannel ad exchange launches CTV Ad Enhancements including countdowns and sports tickers to improve attention. For example, a countdown can be added at the bottom of an ad for a product a brand is promoting for the holiday shopping season, counting down the days until a limited-time discount expires.

Ad Exchange 97

Ad Exchange MarTech Advertising Audience 97

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Ad Exchange 98

Ad Exchange Machine Learning Brand Lift Impressions 98

Martech Series

JUNE 10, 2022

Index Exchange Inc. , one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities.

Machine Learning 119

Machine Learning Ad Exchange Ad Tech MarTech 119

Martech Series

JUNE 10, 2022

” Marketing Technology News: MarTech Interview With Ken Willner, Chief Growth Officer at TextNow. The post Sovrn Confirmed as Google Certified Publishing Partner appeared first on MarTech Series.

Header Bidding 98

Header Bidding Ad Exchange CPM MarTech 98

Martech Series

JUNE 13, 2022

Global , the media & entertainment group, has announced ( 13 June 2022 ) that it has invested in Odeeo , a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S,

Ad Exchange 105

Ad Exchange Entertainment Audience MarTech 105

Martech Series

NOVEMBER 1, 2022

Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. We’re hearing really good feedback on the ability to reach a company’s ICP—and only their ICP—without wasted ad spend. These advanced Bidder-as-a-Service options keep costs lower than other ad solutions.

Demand Side Platform 98

Demand Side Platform CPM Click Through Rate Ad Exchange 98

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Martech Series

JANUARY 19, 2023

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack “Publishers who run their own prebid will understand and appreciate how easy it is to plug into our demand and will quickly experience the revenue effectiveness we’re driving for our publisher partners,” said Stephen Johnston, Jr.,

Header Bidding 98

Header Bidding Machine Learning Ad Exchange MarTech 98

Martech Series

AUGUST 24, 2022

As a demand agnostic Connected TV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI) while helping them maximize revenue by running a unified-auction between multiple SSPs and Ad Exchanges.

Ad Server 98

Ad Server Header Bidding Advertising Ad Exchange 98

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Top Stories AdTech and MarTech News Stories. Top Stories AdTech and MarTech News Stories. ARICOMA Acquires Clearcode to Expand Its Presence in AdTech and MarTech — Clearcode. Tatari Acquires TheViewPoint to Build a Private Ad Exchange for CTV — TheViewPoint.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Machine Learning 108

Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. The post Start.io

Header Bidding 98

Header Bidding Ad Exchange Ad Inventory MarTech 98

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields. The post Loop Media Partners With Hivestack appeared first on MarTech Series.

Demand Side Platform 98

Demand Side Platform Media Machine Learning Ad Exchange 98

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Take the 2022 MarTech Replacement Survey today! Image from CDTA factsheet. The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens.

Ad Space 122

Ad Space Ad Exchange Ad Tech Impressions 122

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. A select group of CDPs provide campaign management and customer journey orchestration features that enable personalized messaging, dynamic web and email content recommendations, as well as campaigns that trigger targeted ads across multiple channels.

Marketing 136

Marketing Machine Learning Healthcare GDPR 136

Martech

MARCH 14, 2022

Gannett issued a press release apologizing for the mistake and saying, “The data parameter issue was caused due to a caching error when the Company implemented changes to how data is passed from the publisher to the ad exchanges.”. Why we care: From all reports this appears to be a technical mistake by Gannett and nothing else.

Advertising 102

Advertising Ad Exchange Ad Space MarTech 102

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)? Tag-based integrations.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech

JUNE 10, 2022

Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding. The Tech Lab’s Transparency Center UI has also been granted open access, via a sponsorship by programmatic ad exchange network OpenX. Why we care.

Media 115

Media Viewability Ad Exchange Impressions 115

Martech Series

NOVEMBER 27, 2022

In addition to this, the company is now able to utilize ADvendio’s connections to ad servers, DSPs and ad exchanges. By bringing a key business unit onto their Salesforce platform, ADvendio will also drive increased business intelligence, supporting Domain to make effective business decisions when iterating ad products.

Ad Server 98

Ad Server Ad Exchange MarTech Advertising 98

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 90

Cookies Ad Server Ad Exchange MarTech 90

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? Q&A: How Can You Use Prebid Server to Build an Ad Exchange?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Martech

AUGUST 18, 2021

“With more generic keywords, you may also land up in a situation with a high percentage of false positives,” said Geetanjali Sharma , lead for PR and industry partnership at AdPushup, which connects content creators with ad exchanges. The post Balancing risk and reach: The brand safety dilemma appeared first on MarTech.

Ad Server 136

Ad Server Impressions Ad Exchange Banner 136

Martech

JUNE 26, 2024

Back in January, MarTech contributor Greg Krehbiel quoted another extraordinary statistic from the book “Adscam” by Bob Hoffman: 3% of digital ad spend corresponds to actual ads seen by humans. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Machine Learning 115

Machine Learning Impressions Ad Exchange MarTech 115

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. The ultimate marketing goal for identity resolution is to support and enable data activation by pushing segmented audiences into highly personalized campaigns through a variety of martech (CRMs, DMPs, marketing automation platforms , ESPs, etc.) appeared first on MarTech.

Cookies 120

Cookies Mobile Ads GDPR Ad Tech 120

Clearcode

OCTOBER 24, 2023

DSPs emerged in 2007 with the introduction of real-time bidding, allowing advertisers to procure ad space from multiple publishers at once. It uses algorithms to place bids on ad impressions based on the advertiser’s targeting criteria, ensuring the acquisition of valuable impressions at optimal cost.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Clearcode

NOVEMBER 21, 2022

If the meta-DSP utilizes data for ad targeting or reporting on campaign performance, then they’ll also need to integrate with data platforms and sources, such as a data lake and customer data platform (CDP). appeared first on Clearcode | Custom AdTech and MarTech Development. Table of Contents. What Is a Meta-DSP?

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

Smart-Hub

JANUARY 9, 2024

Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this. In our case, the ‘product’ is an ad exchange that is typically manufactured by one big tech vendor and then rented or purchased by a smaller company or startup.

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Martech

MAY 2, 2024

The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX). The post IAB NewFronts rings in the age of digital video dominance appeared first on MarTech. Clean room providers like LiveRamp and InfoSum are using it. Email: Business email address Sign up now Processing.

Retargeting 111

Retargeting Audience Ad Exchange Food 111

Martech

MAY 5, 2022

The only way to do that is by using bot activity to repeatedly load the web pages and cause ads to load. As a result, basically every middleman, every ad exchange, every publisher has incentives to use more fraud. So that’s why I said ad fraud has not been solved because nobody wants to solve it. How does this work?

Impressions 99

Impressions Ad Exchange Ad Tech Advertising 99

Martech Series

SEPTEMBER 13, 2022

This file allows advertisers to easily prevent ad fraud techniques like domain spoofing and inventory arbitrage from siphoning ad budgets. Apart from ads.txt, you should also ensure your monetization partner and ad exchange has a valid Sellers.json file. This allows you to verify who’s authorized to sell an ad inventory.

CPA 75

CPA Affiliates Conversion Retargeting 75

Clearcode

MARCH 1, 2022

During header bidding auctions, advertisers and agencies (via DSPs) started bidding on multiple ad exchanges to increase their chances for getting the right impression. In the optimization process, you can collect data from the SSPs and ad exchanges you work with. Insights into the supply chain.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Clearcode

SEPTEMBER 1, 2022

Elimination of bad actors : Conducting DPO allows publishers to identify and block bad actors, e.g. ad fraudsters and shady media buyers. Value recognition : Some ad exchanges and SSPs can take fees and not deliver enough value in terms of ad revenue. appeared first on Clearcode | Custom AdTech and MarTech Development.

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92