SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

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AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. With the rise of online advertising, the need for a more efficient method of ad buying became apparent.

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Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

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MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

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Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids.

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Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. As a result, it will be easier for you to meet the needs of your target audience and increase loyalty.

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers. Index Exchange.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. Build Your Profitable Ad Exchange Business With Us!

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Martech

MARCH 14, 2022

Gannett issued a press release apologizing for the mistake and saying, “The data parameter issue was caused due to a caching error when the Company implemented changes to how data is passed from the publisher to the ad exchanges.”. Why we care: From all reports this appears to be a technical mistake by Gannett and nothing else.

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Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Infinite Potential On SmartHub Ad Exchange!

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Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

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Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Let’s see how.

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VideoWeek

NOVEMBER 18, 2022

A number of broadcasters and agencies trialled alternative currencies during this year’s upfronts season, setting up a potential migration away from Nielsen’s ratings. Microsoft Brings Video Ads to Audience Network. The Week For Agencies. The Week in Tech. YouTube Shorts Adds Shopping Features.

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OpenX

NOVEMBER 2, 2022

This international program is dedicated to celebrating purpose-driven work from brands, agencies and nonprofits that make the world a better place — and OpenX has been working hard to do that with our “Path to Net-Zero” initiative. We’re celebrating the status and asking for votes toward the Audience Honor award at the in-person event.

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Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. “The But that’s about to change.

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Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. The buy side consists of stakeholders buying the ads. Apart from the ad network, we’ve also got the ad exchange. So, how does the whole system work exactly?

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Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers.

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Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.” Industry reactions.

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InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

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Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience.

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AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. The website sends the user’s information and the available ad space details to an ad exchange.

Media 52

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Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. (The

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VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. And he stated that in the long term, he believes that AI will neither result in job losses, nor erode agencies revenues – two suggestions put to him on the earnings call. percent of the 25-49 demographic.

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Clearcode

MARCH 1, 2022

During header bidding auctions, advertisers and agencies (via DSPs) started bidding on multiple ad exchanges to increase their chances for getting the right impression. In the optimization process, you can collect data from the SSPs and ad exchanges you work with. direct or reseller).

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VideoWeek

OCTOBER 13, 2023

The formal opposition to the proposal may cause years of legal issues with EU regulators who accused Google of favouring its own ad exchange program over rivals, bolstering the company’s central role in the ad tech supply chain. We are the only competition agency globally to have delivered this outcome. ”

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Smart-Hub

OCTOBER 16, 2023

The bottom line is that the real advantage of smart algorithms is seen in their ability to precisely tailor advertising messages to the interests of the target audience. Multimedia Advertising Trends Discussing immersive multimedia advertising and how it could rewrite the rules for brands and media agencies was also interesting.

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Ad Monsters

JANUARY 8, 2024

Agencies are continuing as status quo and publishers are working to find individual solutions that will work for their data environments. Meanwhile, publishers may spend 2024 reorganizing their partnerships and shifting some advertising-related processes to server-side environments for better results. “I

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InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

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Monetize More

JUNE 13, 2023

They attract a vast audience and provide an alternative medium for content consumption. Consequently, publishers must contend not only with their direct competitors but also with the multitude of content creators vying for the attention of the same target audience. These targeting limitations have implications for ad rates.

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InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. UK Audiences Stick with ‘Big Three’ Streaming Services. The Week For Agencies. Agency group Dentsu saw organic growth of 8.2 Dentsu Posts 8.2

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. Read on VideoWeek. Google says it now has agreements covering 1,500 publications across 15 markets.

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Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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VideoWeek

JANUARY 5, 2024

This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it hopes to evolve streaming and CTV advertising beyond traditional 30-second formats, developing new offerings which enhance connections with audiences and drive measurable results.

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Digiday

DECEMBER 13, 2022

“It’s known that on linear and on [streaming] the first and last slots are more premium positions,” said an agency executive. That premium pedigree stems from the fact that these ads are more likely to be seen by audiences because they are placed closer to the content that a viewer is actually intending to watch.

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VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. The Week For Agencies. IPA Launches New Mentoring Programme for Agency Members. KLM Sued for Greenwashing Ads.

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