Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

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VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. ” As well as a video player, Ziggeo provides video recording capabilities and a transcoding pipeline.

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Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. You may know them as video ad networks.

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Epom Apps 10. Digital Turbine (Formerly AdColony) 11. Leadbolt 12. ironSource 16.

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Smart-Hub

DECEMBER 21, 2023

At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. In this guide, we will dive into the nuances of precision targeting and provide you with some ideas on what features to equip your ad exchange with.

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Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. By calculating CTR, marketers can not only analyze the effectiveness of their ads but also make more informed decisions regarding their budgets. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

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Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. It encompasses a wide range of platforms, from websites and social media to mobile apps and video content.

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Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. Ad Exchange Usually, an ad exchange performs as an intermediary between an SSP and DSP.

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Smart-Hub

NOVEMBER 6, 2023

Unlike indirect advertising, which often relies on intermediaries or mass media, direct advertising cuts through the noise to establish a direct link between the advertiser and the recipient. Get a Consultation For Free Contact us What is the difference between direct media buying and programmatic media buying?

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Smart-Hub

MARCH 19, 2024

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. Then, these insights can be used to adapt the copy.

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Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

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Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

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Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. In return, publishers get to tap into OTT monetization and generate video ad revenue. Google ADX 2.

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Automatad Inc.

DECEMBER 1, 2023

From workout gear to nutritional supplements, display ads connect your audience with products and services relevant to their fitness journey. Advertisers are also willing to pay higher eCPM for your ad inventories. Banner ads , video ads , native ads , and rich media ads are something you must try.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. But live streaming isn’t available for regular users.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Rich Selection of Video Ad Formats. Marketplace is that it doesn’t only come with video ad demand.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! White-Label Solutions This phenomenon is not new on its own, but it has become one of the hottest programmatic media buying trends. But this is rather good news.

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Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. These are a few connected TV examples of ad interaction with viewers. Let’s delve into more details and consider the most popular CTV ad types.

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? VAST tags: for great media advertising.

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VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

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Smart-Hub

JULY 18, 2023

Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today. CTV advertising is totally different from traditional.

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Smart-Hub

AUGUST 23, 2023

Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. million media budget. For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization.

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Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. Google ADX is the largest and most popular ad exchange on the internet right now.

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VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. Which created the term programmatic to categorize the industry.

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VideoWeek

SEPTEMBER 23, 2022

European media giant Bertelsmann is looking for a new buyer for its stake in French broadcaster M6, after its proposed merger with TF1 was scrapped last Friday. French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Top Stories.

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VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. Adform has also teamed up with emissions data firm Scope3, enabling clients to implement green media solutions. “I’m

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NewProgrammatic

SEPTEMBER 8, 2021

Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Social media marketing, however, is not limited to the giants.

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VideoWeek

JULY 22, 2022

Discovery’s JV with BT gets regulatory approval, and the latest IPA Bellwether report shows stagnating ad budgets. Snap’s Ad Sales Struggle Amid Slowing Demand. The report showed media budgets stagnate with a 0 percent net balance. Online and video advertising saw growth of 4.4 ” The Week in Tech. .”

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VideoWeek

OCTOBER 28, 2022

Meta has warned the Canadian government it will block the sharing of news content if lawmakers proceed with legislation forcing tech giants to compensate domestic media outlets. Sky Media Invites Ad Tech Companies to ‘Innovation Sprint’. RTL to Launch Ad-Free SVOD Service in Hungary. TF1 Ad Sales Drop 8.9

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VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. Hulu Ads Annoy Viewers, HBO Max Satisfies. VidMob Raises $110 Million. Italian Watchdog Takes Aim at DAZN.

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Automatad Inc.

APRIL 6, 2022

Related Read: Is Google Privacy Sandbox Future of Targeted Ads? In an interview with AdExchanger , Stephanie Layser, the VP of data, identity, and ad tech at News Corp, elaborates why she thinks that the Topics API is inadequate and how IAB Tech Lab’s Seller-defined Audiences can prove to be a better solution. .

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Digiday

APRIL 24, 2023

“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.”

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Smart-Hub

NOVEMBER 25, 2022

Publishers use SSP in order to automate the media-selling process and to effectively manage their advertising space in real time. VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players. Thus, the main advantage is that media trading has turned universal.

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