Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Ad Server 116

Ad Server Ad Exchange Ad Space Ad network 116

AdPushup

FEBRUARY 15, 2023

Looking for an efficient and cost-effective way to buy and sell digital advertising? An ad exchange could be just what you need. Learn what is an ad exchange and how they work, and discover the benefits of this powerful digital marketplace.

Ad Exchange 98

Ad Exchange Advertising Ad Ops Ad Tech 98

illumin

OCTOBER 22, 2024

In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. Follow @illuminHQ

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. DFP’ and ‘AdX, et al. debated extensively ( see right ). Continue reading this article on digiday.com.

Ad Tech 97

Ad Tech Ad Server Ad Exchange Media 97

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

APRIL 17, 2025

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. Processing.

Advertising 84

Advertising Ad Server Ad Exchange Ad Tech 84

AdExchanger

NOVEMBER 13, 2022

Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Continue reading » The post Is Sustainability The New Ad Tech Tax?; TV Faces An Advertising Comeuppance appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Tech 98

Ad Tech Advertising Ad Exchange 98

AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

Ad Tech 131

Ad Tech Header Bidding Ad Exchange Retail 131

Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. ” Continue reading this article on digiday.com. ” Continue reading this article on digiday.com.

Ad Tech 92

Ad Tech Ad Exchange Media Marketing 92

Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech 84

Ad Tech Demand Side Platform Ad Exchange Cookies 84

Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

Ad Tech 99

Ad Tech Ad Exchange Search Advertising Ad network 99

Martech

APRIL 22, 2025

Mondays verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. ” He also warned about immediately moving ad spend to the “usual walled garden suspects.” The federal court ruling against Google signals a pivotal shift in digital advertising.

Marketing 103

Marketing Ad Tech Ad Exchange ROI 103

Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech 90

Ad Tech Impressions Data Management Platform Ad Exchange 90

Digiday

FEBRUARY 12, 2023

Over the past decade-plus, Google has come to dominate the digital advertising industry. 24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The first video in the series covers the basics of Google’s ad tech operation that raised antitrust alarms.

Ad Tech 78

Ad Tech Ad Server Ad Exchange Marketing 78

Monetize More

MAY 14, 2025

Kean Graham, CEO of MonetizeMore, recently raised a compelling question that has publishers, advertisers, and ad tech professionals buzzing: “Are AdX’s dynamic allocation days numbered? I think we can all agree this would be one of the biggest shifts in ad tech industry history.”

Header Bidding 52

Header Bidding Ad Server Ad Tech Ad Exchange 52

Ad Monsters

APRIL 28, 2025

Googles ad tech dominance faces a major legal challenge. AdExchangers Allison Schiff and AdMonsters Lynne d Johnson break down the DOJ verdict, whats next for publishers and advertisers, and why the fight for the open web isnt over yet. The verdict essentially confirms what most of the ad tech industry already knew.

Ad Server 59

Ad Server Ad Tech Ad Exchange Conversion 59

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. What Are Some Terms of The US Senate Digital Advertising Act ? How W ill the Digital Advertising Act, Affect Google & P ubs ?

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

AdExchanger

SEPTEMBER 9, 2024

Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry. The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange.

Ad Server 113

Ad Server Ad Exchange Ad Tech Advertising 113

Digiday

SEPTEMBER 6, 2022

Imagine a system where everyone wins by getting rewarded fairly: publishers and advertisers in the advertising ecosystem are compensated transparently and equitably for their products and services. That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Adweek

MAY 20, 2025

Topsort, a four-year-old advertising tech startup, announced three new ad products today aimed at simplifying retail media ad buying. The products include a sponsored listing-focused ad exchange called Toppie, a […]

Retail 148

Retail Ad Exchange Media Advertising 148

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. This marks the second investigation into Google’s advertising business launched by the CMA this year. ” All eyes on ad tech.

Ad Tech 64

Ad Tech Ad Server Ad Exchange Header Bidding 64

Smart-Hub

JULY 29, 2024

AdTech is a complex industry involving numerous components and participants apart from advertisers and publishers. While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. The first one is to build a solution from scratch.

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

AdExchanger

MAY 7, 2023

The LUMA Escape LUMA Partners – the investment bank of ad tech, essentially – is having a major The post LUMA Leadership Reshuffles In Ad Tech Cold Streak; Turning A New Page appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Tech 96

Ad Tech Ad Exchange Advertising 96

Ad Tech Daily

MARCH 23, 2023

The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. By […] The post Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership appeared first on Ad Tech Daily.

Ad Exchange 105

Ad Exchange Ad Tech Advertising Ad network 105

Digiday

JANUARY 27, 2023

Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it?

Ad Tech 76

Ad Tech Header Bidding Impressions Ad Exchange 76

Martech Series

AUGUST 24, 2022

As a demand agnostic Connected TV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI) while helping them maximize revenue by running a unified-auction between multiple SSPs and Ad Exchanges.

Ad Server 98

Ad Server Header Bidding Advertising Ad Exchange 98

VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

AdPushup

DECEMBER 19, 2024

This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other.

Ad Exchange 52

Ad Exchange Ad network Advertising Ad Ops 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

AdPushup

APRIL 22, 2023

Looking for an efficient and cost-effective way to buy and sell digital advertising? An ads exchange could be just what you need. Learn what is an Ads Exchange and how they work, and discover the benefits of this powerful digital marketplace. The digital advertising industry is anticipated to attract $701.20

Ad Exchange 52

Ad Exchange Advertising Ad Ops Ad Tech 52

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is how print and broadcast ads have long been purchased. How does this stack up to an exchange?

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

Ad Exchange 52

Ad Exchange Ad network Advertising Ad Ops 52