Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Mobile Search 81

Mobile Search Machine Learning Advertising Manufacturing 81

Single Grain

SEPTEMBER 5, 2019

You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close. The truth is: Facebook retargeting does work and the statistics prove it: Website visitors who are retargeted with display ads are more likely to convert by 70%.

Retargeting 110

Retargeting Conversion Audience Banner 110

AdvertiseMint

JANUARY 8, 2024

Look for the “Ads Manager” tab on your Facebook business page or visit business.facebook.com. This quick overview sets the stage for a deeper dive into the performance of your ads. Click the specific campaigns to go into the ad sets and individual ads. Which one had a higher click-through rate?

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate CPC 52

Monetize More

NOVEMBER 24, 2022

They’re not going anywhere anytime soon, so it’s important to understand how they work, how they can fit into your marketing strategy, and how to avoid common pitfalls. Accidental clicks inflating a fake high click through rate. Mobile Native Ads. Interstitial Ads. Click-Bait Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. It includes detailed research on every aspect of your marketing program and accesses how your ads perform for both the short and long term.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs? Or cost per signup?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). For example, if you're targeting your ad to people between 18-65 years old (I hope you're not!), you can see which age segments perform the best for your ads. Explore Automation for Your Facebook Ads.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JULY 24, 2023

In this post, you’ll learn how auditing your Search Engine Marketing efforts can benefit your business and eight simple steps to make the entire auditing process as simple and hassle-free as possible. The right SEM strategy can therefore lead to increased visibility, more website traffic and, ultimately, more conversions and sales.

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

SEPTEMBER 30, 2019

What Is a Text Ad? In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Dive Deeper: A Simple Hack to Combine Facebook Ads and Google Ads. 6 Ways Google Ads Can Boost Your SEO Results. Neighborhoods.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. Account-based marketing (ABM) targeting. Cold traffic targeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

AUGUST 30, 2018

It’s important to get an accurate picture of the actual cost of mobile ad fraud, as it can indicate the true effectiveness of various marketing channels. This means fewer conversions (installs, page visits, sales, etc.) The cost of anti-fraud tools are significant as billing structures are either click-based or conversion-based.

Click Through Rate 52

Click Through Rate Mobile Ads Conversion Conversion Rate 52

Single Grain

AUGUST 19, 2019

When you can effectively communicate in a way that resonates with your audience, your ads will naturally be more relevant to them. 4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. Be more specific in who your ads target. Dive Deeper: Segmentation 101: A Strategist’s Complete Guide to Marketing Segmentation.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

JUNE 28, 2019

Dive Deeper: How to Run A/B Tests that Actually Increase Conversions. Clickflow is a tool designed to make SEO experimentation easier: It syncs with your Google Search Console account to find opportunities where there’s a high impression count but a low click-through rate. Click here to download it for free right now!

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content. Content marketing is notoriously hard to track.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Digiday

OCTOBER 10, 2022

In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. More publishers have come to rely on data-driven personalization than ever before, with usage rates climbing over the past five years. That’s where we want to get to.”

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68

Karola Karlson

MAY 11, 2021

These metrics give an immediate overview of the ad account’s overall performance + your conversion-optimized campaign’s results. In all likelihood, you are running Facebook ad campaigns to collect results that can be measured by a conversion: either a new lead, 1st-time customer, app install, website purchase, etc.

CPA 52

CPA Conversion Rate CPM CPC 52