Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years. This, however, is not the whole story.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

AUGUST 14, 2023

With Follower Ads, you have the ability to promote your accounts to a specific and targeted audience, driving brand awareness and attracting new followers to grow your Twitter community. X Amplify With X Amplify , advertisers can strategically align their ads with premium video content from the most relevant publishers.

Advertising 98

Advertising Audience Real Estate Impressions 98

Single Grain

JULY 24, 2023

In this post, you’ll learn how auditing your Search Engine Marketing efforts can benefit your business and eight simple steps to make the entire auditing process as simple and hassle-free as possible. Begin by analyzing any existing conversion actions in your Google Ads account ( Goals > Conversions > Summary ).

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

APRIL 19, 2023

Done right, the Amazon advertising (formerly AMS) platform can feature your product on the world’s largest digital store, significantly boosting brand awareness, product visibility and enhanced sales. In this article, I will show you how you can start running your ads on Amazon to receive more orders.

Advertising 52

Advertising CPC Video Ads ROI 52

AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? You can invest in TikTok ads to market your products and services on the platform. This blog post will walk you through the ins and outs of using ads on TikTok. In addition, they are the best option for brand awareness and storytelling.

Fashion 52

Fashion Video Ads Food Education 52

Lemonads

APRIL 18, 2021

It’s no surprise that mobile marketing has become one of the most common marketing techniques and that the technology powering this type of marketing has advanced at an alarming pace over the last few years. Last Click Attribution Last click attribution is the most common type of attribution model used today.

Affiliates 52

Affiliates Ad Server Conversion Brand Awareness 52

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. Types of marketing attribution models.

Marketing 99

Marketing Machine Learning Conversion Cookies 99

Lemonads

JULY 17, 2020

As a social marketer , Instagram ads are a tool not to neglect. It is a great opportunity for small businesses to create engaging ads to target the right audience and convert them into sales. Understanding Of Instagram Ads Instagram ads can be found in the Instagram feed as a post or in Stories.

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Audience Video Ads Conversion Brand Awareness 52

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. To put the trend into context: native nonsocial ad spending grew 7.9%

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Native Advertising Advertising Demand Side Platform Video Ads 78