Adweek

JULY 12, 2022

billion tweets about gaming were sent from Jan. 1 through June 30, up 36% year-over-year. Twitter Gaming said Genshin Impact was the most-tweeted-about game globally during the period, followed by Wordle. The top 10 most-tweeted-about games.

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Adweek

DECEMBER 1, 2022

Audio streaming platform Spotify launched its Wrapped program for 2022, allowing users to view stats about their listening habits over the past year. Step 1: Open the Spotify. Our guide will show you how to view your 2022 Wrapped within the Spotify mobile application. Note: These screenshots were captured in the Spotify app on iOS.

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Adweek

SEPTEMBER 22, 2022

1, media buyers are racing to lock in their commitments with the streaming service by the end of the month. Now, new details are emerging about the scope of the streamer's advertising offerings, more than half a dozen media buyers have told Adweek. With Netflix's much-anticipated ad-supported tier expected to launch Nov.

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Media Advertising 243

Adweek

JUNE 13, 2022

Even if the TV is turned off, commercials might still play on ad-supported streaming services, wasting brands about $1 billion per year, new research from GroupM and iSpot found. On average, 8-10% of overall streaming impressions were delivered when the TV was off.

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Impressions 253

Adweek

SEPTEMBER 29, 2022

Cage-free eggs may seem like the humane choice--the term is widely used in advertising--but in truth, it means hens only have about a 1-square-foot space to move around in. Vital Farms, with its pull-no-punches attitude on proud display in a new campaign, shows just how cramped those quarters would be if it were translated to.

Advertising 235

Advertising Food 235

Ad Monsters

MARCH 27, 2024

Pubmatic quickly resolved its $1 billion ad auction error without significant damage. Publishers, imagine this: You check your ad account like any other day and find $1 billion worth of CPMs. After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Martech

MARCH 6, 2024

Nine percent said traditional methods will remain in place with slow adoption, and one percent said they were unsure about AI’s role at this stage. It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. 1% have no opinion on AI’s effectiveness in this context.

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Retail Media Marketing Cookies 122

Seth Godin

APRIL 11, 2024

I wrote a bestseller about this 20 years ago, and I still take the insight to heart. If you tell your friends about one of these auctions, post on Reddit or share on social media, and someone bids any amount, even $10, your special link will get a free bid added to your account. That’s why Super Bowl ads make so little sense in 2024.

Non-Profit 82

Non-Profit Audience Media 82

The Ad Tech Blog

JULY 17, 2022

Most beginner founders I’ve met had the fantasy of a two steps SDLC process: 1) I have an idea, 2) code my idea. Don’t get caught thinking too much about which model is the right for you. We are small. We don’t need an SDLC. Then the idea becomes a moving target. The SDLC will take different shapes or models.

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Shipping Ad Tech 259

Ad Monsters

JANUARY 4, 2024

Today, Google has implemented Tracking Protection for 30 million Chrome users, or about 1% of its user base. Google adding 1% of their piece of the pie isn’t going to drive the intended reaction necessary to prepare the industry for the end of the year.” Or will the industry find a way to somehow survive?

Cookies 116

Cookies Agency Retail Advertising 116

The Ad Tech Blog

FEBRUARY 15, 2023

If you think about this time in your professional career in that way, you will have two benefits: 1) you will save money for that period, and 2) you know that at the end of the project, you will have a well-deserved time off. That time between projects is your vacation.

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The Ad Tech Blog

FEBRUARY 22, 2023

Asking the right questions at the wrong time “How about if we use tabs instead of accordions?” That’s 1 hour vs. a full day that will probably take a front-end engineer to change a screen completely. You can spend 30 mins creating a mockup in Balsamiq and another 30 mins reviewing the screen with your developer.

Marketing 203

Marketing 203

Ad Ops Hero

OCTOBER 2, 2023

Dual Zone at it’s core is about optimizing workload management and the roles and responsibilities of teams. Front-end Designers and Back-end Developers went through this same process about a decade ago when Creative teams would design front-end experiences extremely difficult to implement.

Fashion 83

Fashion Cookies Communications Conversion 83

The Ad Tech Blog

NOVEMBER 15, 2022

If you see your team discussing a lot about potential solutions instead of coding. They need three ingredients: 1) a data model , 2) an architecture diagram , and 3) significant tasks. Why do you need a tech spec ? If founders need to choose between drawing boxes and writing code, the latter always wins.

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Ad Rants

DECEMBER 1, 2022

Whenever you've come to think about video content, YouTube will stand out first among other channels. Think about it. For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. Post high-quality content. Post regularly.

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Media Audience Conversion Rate SEO 241

Exchange Wire

SEPTEMBER 7, 2023

Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [.]

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Cookies 105

Brid.tv

APRIL 25, 2024

Make sure to follow us to get informed about any changes to the platform! If you have any questions about this update or need help with anything, get in touch with our support team over Zendesk or email. You can also stay in the loop with our product updates on our LinkedIn page.

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More About Advertising

MARCH 6, 2024

1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding into digital and also some outstanding creative work in both digital and classic. How do you see the next five years developing?

Advertising 59

Advertising Ad Tech Finance Media 59

More About Advertising

MARCH 27, 2024

Le Pub Mexico has put Formula 1 driver Checo Perez behind the wheel of a cab in a new campaign for Heineken 0.0

Advertising 59

Advertising Agency 59

AdExchanger

OCTOBER 1, 2023

The Mouse House meant what it said about banning password sharing. 1, Disney+ will bounce subscribers off shared accounts in Canada, with other markets sure to follow, CNET reports. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? Starting Nov.

Marketing 104

Marketing 104

Chief Martech

APRIL 28, 2024

What were CMOs thinking about martech these days? But 24.7% — 1 out of every 4 businesses? But while it’s easy for a martech nerd like myself to be snarky about this, the sad truth is that this result represents a significant failure of the martech industry. But 1 in 4 CMOs still aren’t buying that.

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MarTech ROI Marketing 88

Martech Series

NOVEMBER 2, 2022

Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience. The data compares the volume of foodie keyword mentions between August 1, 2021, and February 1, 2022. Food costs are a hot topic.

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Food Audience Conversion MarTech 104

Martech

JANUARY 18, 2024

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Q: You talk about helping people take ownership of what they create. ” His message? A: It all depends what you mean.

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MarTech Marketing 117

More About Advertising

DECEMBER 15, 2023

Agency Marcel Paris (from Publicis) uses nifty VFX to show that the gals are just as good as Mbappé and … The post MAA Ads of the Year (1) – Les Bleues from Orange and Marcel first appeared on More About Advertising.

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Agency Advertising 85

AdvertiseMint

APRIL 3, 2024

Are you curious about Snapchat emojis? Below, we’ll explore the meanings behind these vibrant icons and what they reveal about your Snapchat friendship: 1. It appears next to the name of the person you snap with the most, indicating that they are your #1 best friend. What are Snapchat Emojis? Gold heart emoji.

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Communications Agency 52

More About Advertising

FEBRUARY 15, 2024

Dentsu expects just 1% organic growth in 2024. Dentsu blames the result on delays to what it calls “large … The post Dentsu tumbles in 2023 first appeared on More About Advertising. Japanese ad giant dentsu has confirmed a pretty grim 2023 posting a slight revenue increase (0.7%) but organic revenue falling 6.6%

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Advertising Finance Media Agency 59

Martech

JANUARY 9, 2024

These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization. Suggest customer journey design. Anomaly detection.

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Marketing Machine Learning Conversion MarTech 128

More About Advertising

FEBRUARY 19, 2024

Few brands have profited more mightily from sport than energy drink Red Bull and what’s now called Oracle Red Bull Racing is embarking on its 20th season in Formula 1, expecting yet another F1 championship. first appeared on More About Advertising. Tech firm Oracle sponsors the team in a deal reportedly worth $500m.

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Advertising Agency 59

Ad Monsters

JANUARY 11, 2024

It provides education to the public about the world and local events. Why is that happening and what can the industry do about it? While 76% of the industry agrees it is brand-safe to advertise in legitimate news environments, 1 in 3 U.S. Advertisers are also concerned about funding disinformation and MFA sites.

Advertising 104

Advertising Ad Tech Education Audience 104

Rob Campbell

MARCH 12, 2024

A few weeks ago , I wrote about a male scent that was based on the movie, Friday The 13th. In the post, I’ve waxed lyrical about how the scent category makes absolutely no sense and yet [ 1 ] it kinda does, given what it’s ultimately selling and [ 2 ] as much as I laugh at it, I also kinda love it.

Marketing 60

Marketing 60

Martech

MARCH 5, 2024

Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, and disrupting ad creation and management as well. As of 1:10 p.m. The incident began around 10:00 a.m. Eastern time.

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MarTech Media Marketing Advertising 107

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. This lower sample size means an error rate of less than 1% 19 times out of 20. Apart from the EU, various privacy laws in the U.S.,

Cookies 128

Cookies Marketing Banner Conversion 128

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. If your brand is interested in finding out more about CTV, explore MarTech’s ongoing coverage here. Promising forecast for YouTube. In your inbox.

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Retail MarTech Media Advertising 97

Martech

MARCH 25, 2024

We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. of generative URLs directly matched a page 1 organic URL and 17.9% About the Analysis. Google SGE displayed for 91.4% of all search queries. On average: 10.75 links appeared in SGE answers.

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Cookies MarTech Marketing 85

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. Here are some key strategies to consider: 1. Here are four effective email tactics: 1. Now, let’s explore four examples of compelling CTAs that can boost lead generation: 1. The language model is based on content from MarTech embedded on top of ChatGPT.

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Conversion Rate Click Through Rate MarTech Audience 111

AdPushup

OCTOBER 1, 2022

They will now play an important role in helping publishers gain more insights about their consumers. According to the Customer Data Platform Institute, the CDP industry revenue for 2019 was expected to exceed $1 billion. Customer data platforms (CDP) are a relatively new technology in the ad tech industry.

Ad Tech 98

Ad Tech Ad Ops 98

Ad Monsters

APRIL 30, 2024

So, who is behind the scam, how does it work, and, most importantly, what can we do about it? Step: 1: Creating the Malicious Scrip t. This malicious code collects fingerprinting data about the client to detect clients of a security vendor (if security is detected, the attack isn’t deployed).

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Ad Server Video Ads Ad network Media 104