Single Grain

JUNE 20, 2019

Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. Dive Deeper: Overlooked SEO: Optimizing Images and Video For Search.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

JANUARY 20, 2020

ensuring that it has high conversion potential to justify the marketing costs and thus results in a measurable and predictable ROI. Producing one piece of content after another in the hope that one of them will perform well in SEO and bring in relevant traffic is a long shot and not a reliable strategy that delivers good ROI.

SEO 130

SEO Conversion Audience A/B Testing 130

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

DECEMBER 15, 2020

6) Overall ROI. Overall ROI is the total revenue generated from your email campaign divided by the total amount spent. Overall ROI = [(amount generated through sales – expenses incurred in the campaign)/expense incurred in the campaign] * 100. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

DECEMBER 8, 2020

A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. For example , two of these domains could be content marketing and SEO: Why You Need a T-shaped Marketer. 5) Go Getters.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

SEPTEMBER 30, 2019

6 Ways Google Ads Can Boost Your SEO Results. The Complete Guide to Local SEO. 4) Test Your Ads for Success. The best PPC professionals in the industry always A/B test their ad creatives, especially the title, in order to improve CTR and conversions. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

OCTOBER 1, 2020

At Single Grain, we’re all about ROI, and we want to help you make sure that you’re getting the biggest return on your blogging efforts possible. Learn More: Overlooked SEO: Optimizing Images and Video for Search. WordPress and other blogging platforms make post optimization ( SEO ) a snap with handy plugins like: All in One SEO.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

JUNE 11, 2019

Let’s say I'm selling SEO software. For my SEO software, for instance, I could choose to target only those who are senior-level or managers, which would increase the likelihood that I’d reach people who are the decision makers when it comes to purchasing my software. We do both because the ROI is there on both platforms.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Attribution Models. Gamification.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

AdvertiseMint

JANUARY 18, 2024

Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. When people search keywords related to your business, SEO helps them find and click on your site faster. SEO remains among the most cost-effective strategies for long-term revenue generation. What marketing platforms and features drive ROI?

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

JUNE 23, 2020

70% of survey respondents said that SEO is better than PPC for generating sales. 6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. * Getting more traffic to your site through social shares or SEO. Improving the overall SEO of your site with a UX review , optimized content, improved CTAs, backlinks, etc.

Marketing 105

Marketing SEO Pop-Up Conversion Rate 105

Single Grain

NOVEMBER 20, 2020

Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. If you want a solid chance at ranking, you’ll need to use some of the new and innovative tools that have been developed to polish your SEO game. ClickFlow and Clearscope are two of the new SEO tools that are leading the pack.

A/B Testing 59

A/B Testing SEO Click Through Rate eCommerce 59

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO 52

SEO Agency A/B Testing Marketing 52

Single Grain

APRIL 30, 2025

” or “What’s the difference between SEO and SEM?” Optimize each step independently with A/B testing. Doing so requires an effective campaign that encompasses SEO and content marketing, as well as tracking essential KPIs. Develop A/B testing protocols for each moment type.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. We’ll take a look at the tactics employed and the results achieved.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

APRIL 25, 2025

This phenomenon isn’t just a minor inconvenienceit’s a serious threat to your marketing ROI. Building a Testing Framework for Creative Optimization Continuous testing is essential for combating ad fatigue. A/B Testing Fundamentals Test one variable at a time (headline, image, CTA, etc.)

Click Through Rate 52

Click Through Rate Conversion Rate Audience A/B Testing 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. Think beyond sales and pull back the curtain on your marketing, SEO or advertising divisions. Your most trafficked, most engaging content is successful for a reason: To get more ROI out of your best content re-package ideas for a different channel, platform or media format.

ROI 106

ROI Audience SEO Marketing 106

Martech

APRIL 16, 2024

SEO rankings: Is your content ranking for relevant keywords your audience is searching for? A/B testing: Continuously test different headlines, calls to action and content formats to discover what effectively transforms readers into leads. Return on investment (ROI): Evaluate the ROI of your decision-stage content.

Education 127

Education Audience ROI A/B Testing 127

Single Grain

OCTOBER 3, 2019

Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. There’s another benefit from adjusting images: it helps you to A/B test them. Learn More: How to Run A/B Tests that Actually Increase Conversions. Update or Cut Ads that Aren’t Performing.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

NOVEMBER 11, 2019

The ROI improvements in your content marketing, with the help of these tools, can be mind-blowing: Vestory suggests that marketers can expect up to a 600% increase in website leads and a 300% increase in engagement by using their AI-powered content marketing platform. The Future of SEO: How AI and Machine Learning Will Impact Content.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

FEBRUARY 1, 2023

The average conversion rate from SEO is around 14.6% Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! The average conversion rate from SEO is around 14.6% on e-commerce websites. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That way, you’ll still make your ROI while maximizing your revenue. Dive Deeper: SEO Keyword Research Made Easy in 2023 Bid on Long-Tail Keywords A long-time PPC strategy that is still effective is bidding on long-tail keywords.

ROI 52

ROI Conversion CPC Food 52

Single Grain

JULY 22, 2019

You could either: Sit down at your laptop, draw up some consumer profiles, create some copy with different phrases and keywords, run some A/B testing, etc. SEO Keyword Research Made Easy in 2019. With performance marketing, this will consist of two important elements: the ROI of your campaign and attribution.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Martech

MAY 8, 2025

No surprise, then, that only 25% of AI initiatives delivered expected ROI and only 16% have scaled enterprise-wide. Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. A UI dashboard provides performance tracking, supply path optimization, and A/B testing.

MarTech 82

MarTech Conversion ROI A/B Testing 82

Single Grain

MARCH 28, 2023

Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign Get My Free SaaS PPC Marketing Plan 3) Try Using Competitor Keywords Competitor keyword campaigns do exist, and they can be effective. It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

JUNE 10, 2021

To create SEO-friendly content, SEMrush offers various built-in SEO content templates along with useful recommendations according to your selected keywords. per month with unlimited searches and 800 SEO content templates. per month with unlimited searches and 2,000 SEO content templates. Video Creation Tools. 2) BuzzSumo.

Marketing 94

Marketing SEO Pop-Up Communications 94

Single Grain

MARCH 28, 2022

Therefore, A/B test your title tag and meta description to reduce the guesswork and see which one performs the best. You can use a content optimization tool like ClickFlow, which allows you to test two different title tags/meta descriptions to see which one performs better. 3) User Behavior and Engagement. 5) Shares and Links.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. Such tactics include: Search Engine Optimization (SEO). Do you need someone to track your advertisement ROI and manage your analytics? They do not use shady SEO strategies and hidden marketing practices to promote a business. Search Engine Marketing (SEM). Content Marketing.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

MAY 13, 2021

Simply put: Common SEO methods alone just won’t cut it anymore. Today’s SEOs and content marketers have to use cutting-edge tools to stay ahead of the competition and make sure their content gets seen by searchers. In other words, they’re designed to help you get a bigger ROI on your content marketing efforts. A/B testing ).

SEO 52

SEO ROI A/B Testing Machine Learning 52

Single Grain

JULY 17, 2019

How a Brand Persona Plays Into Effective ROI. But when I took over the company about five years ago, we only offered SEO services: Single Grain was sold for $2 upfront ($1 for Sujan’s shares and $1 for Neil’s), and I had to pay through profits of the company. Moz is one of the most well-known SEO companies.

SEO 92

SEO Banner Non-Profit Impressions 92

Single Grain

AUGUST 18, 2020

6 SEO Tactics for Maximum Customer Acquisition. * SEO and marketing tools (if any). The ROI of paid advertising is linear. Therefore, it is essential to leverage other marketing strategies, such as SEO , social media marketing , and email marketing. You should also be A/B testing SEO elements.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Single Grain

APRIL 5, 2023

If you’re serious about growing your business, Google ad management can prove to be an invaluable investment, maximizing your Return on Investment (ROI) and ensuring that every ad is optimized to achieve your goals. Dive Deeper: Targeting Branded vs. SEO Keywords: Which Should You Focus On? Trying Again.

A/B Testing 52

A/B Testing CPC ROI Audience 52

Single Grain

JUNE 7, 2023

More importantly, visitors arriving at a retailer’s website from paid ads are 50% more likely to purchase than those who came from an organic link, making an excellent case for advertisements in the never-ending debate of PPC vs. SEO. Still not convinced?

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

JUNE 15, 2020

Dive Deeper: * Targeting Branded vs. SEO Keywords: Which Should You Focus On? * How a Brand Persona Plays Into Effective ROI. * Split testing, which should be a key part of any conversion optimization strategy, will help you methodically improve your ads’ copy, image and CTA, making it easier for more people to convert.

Food 105

Food eCommerce Retargeting Conversion 105

MNTN

APRIL 24, 2023

A sales funnel is a conceptual tool that businesses use during the sales process to convert potential sales leads into actual sales, increase sales numbers, and improve their overall ROI. After all, if you use SEO tools to attract the interest of potential customers online, your landing page will be one of the first things they see.

Conversion 52

Conversion A/B Testing Retargeting Audience 52

Single Grain

APRIL 29, 2025

The ROI for AI marketing tools has fundamentally shifted, making implementation viable for businesses of all sizes. The Shifting ROI Equation This cost reduction has fundamentally altered the return on investment calculations for AI in marketing. Create variations for A/B testing. Optimize content for specific audiences.

Marketing 52

Marketing ROI A/B Testing Conversion 52