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18 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay

Ad Monsters

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

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Unlock the Power of Google Analytics 4: Seamlessly Transition to the Future of Analytics

Monetize More

Data Controls and Privacy: GA4 emphasizes user privacy and data controls, ensuring compliance with privacy regulations and giving users more control over their data. Data Privacy and Compliance: GA4 prioritizes user privacy and data compliance. Use these insights to make data-backed decisions that drive your ROI.

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An A to Z Guide to App Monetization: How to Monetize Your App

Brid.tv

Don’t be afraid to test and experiment — There is no formula you can use to ensure you get the best results from in-app advertising. This is why it is important to A/B test your current strategy and experiment with ad placements, formats, duration, and so on. Cons: Requires more A/B testing More technically demanding.

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Snap Advanced Conversions Looks Promising, But How Does It Work?

AdvertiseMint

Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. What does “obfuscate data” mean, and how does it ensure personal privacy? . Data is key to doing this.

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15 Best Practices for Higher CTA Conversions

Basis

To see what works with your audience, A/B test different options and record the results. A privacy policy : If you are asking someone to give their information to sign up for a free report, they may be hesitant to act. You can also play with effects and even subtle animations to see if these draw results.

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Improving Video Programmatic Health in 2023

Monetize More

They are resettable and privacy safe while helping to enable buy site targeting features such as: Frequency capping. And while muted autoplay is allowed, be sure your implementation is in line with the Chrome autoplay policy. So, Chrome’s autoplay policies are simple: -Muted autoplay is always allowed.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

Be transparent by declaring the use of cookies in a privacy policy or banner message. Implementing Remarketing Code Here are a few key considerations: You should add the remarketing tag to every page of your website through Google Tag Manager or by hardcoding it into your site.