Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Additionally, email vendors are using it to automate A/B testing, perform sentiment analysis and enhance deliverability. Click here to download!

Machine Learning 126

Machine Learning A/B Testing Marketing Audience 126

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

A/B Testing 133

A/B Testing Marketing Machine Learning MarTech 133

Clearcode

FEBRUARY 14, 2025

Unlike traditional A/B testing, which separates learning from execution, MAB algorithms continuously analyze performance and adjust strategies on the fly. Companies across industriesincluding e-commerce, media, and streaming servicesare already proving the value of this technology in their marketing efforts.

A/B Testing 69

A/B Testing Machine Learning Retail Media 69

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

OCTOBER 23, 2024

Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do. In a recent survey , 64% of executives said their teams have only just begun implementing real-time personalization strategies.

ROI 123

ROI A/B Testing Machine Learning Shipping 123

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

OCTOBER 4, 2021

“As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways. Here are five ways marketers can improve site search and win over more customers. Prepare the marketing team. Your whole marketing team should be on the same page when it comes to site search.

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A/B Testing Machine Learning MarTech Conversion 136

Single Grain

MAY 27, 2025

71% of organizations now regularly use generative AI in at least one business function, reflecting its growing importance in modern marketing operations. Key Takeaways The key to a successful personalized content strategy is to combine marketing best practices with data science. The market has recognized the value of this approach.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

A/B Testing 117

A/B Testing Marketing Machine Learning Retail 117

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. Unlike ChatGPT and similar models that pull and learn from the entire “Wild West” of the Internet, Motivation AI is trained on a specialized dataset of real interaction and transaction data from 150 million U.S.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness.

Conversion 122

Conversion A/B Testing Machine Learning Conversion Rate 122

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

FEBRUARY 21, 2023

Marketing Technology News: VUZ Partners With MBC Group to Expand Its Video Content Offerings and XR Experiences Admiral has unique experience in the visitor engagement and conversion space, and this launch builds upon VRM’s existing machine-learning foundation.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

PubMatic

SEPTEMBER 23, 2024

This year’s focus was on how we can use Generative AI and Machine Learning to solve business problems, and enable others to be more effective and productive It was great to see that 36% of the projects incorporated AI and ML. A cost-effective, self-sustaining solution to simplify A/B testing.

Machine Learning 104

Machine Learning A/B Testing Impressions Video Ads 104

MNTN

MAY 20, 2025

Built by machine learning models rather than production crews, these TV ads promise scale, speed, and efficiency for brands of all sizes. But as this technology takes hold, marketers face real questions about authenticity, creative integrity, and long-term impact. Its rooted in real market pressures. Budgets are tighter.

A/B Testing 52

A/B Testing Machine Learning Ad Tech Advertising 52

Ad Wisey

OCTOBER 28, 2024

My area of interest is any paid advertising with a focus on Google, marketing data analysis, conversion rate optimization, growth marketing. I want to share with you my long-term observations on the myths that have grown densely in modern paid ads marketing, and I want to partially debunk these myths.

Machine Learning 52

Machine Learning A/B Testing Conversion Impressions 52

Single Grain

APRIL 23, 2025

Generic advertising doesnt cut through the noise in B2B marketing. Thats why personalization is a critical component of successful B2B marketing strategies. Marketers face challenges when implementing sophisticated technology, such as intent signals, behavioral data, and engagement history, at scale.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Tools to manage testing programs and “roll out” successful experiments.

Conversion 107

Conversion Machine Learning A/B Testing Conversion Rate 107

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 124

Marketing A/B Testing Machine Learning Finance 124

Single Grain

APRIL 27, 2025

With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Martech Series

JUNE 15, 2022

Another common usage pattern is to build and train your machine learning model on historical data in Snowflake, and use Rockset to provide real-time features and signals during model serving.”. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

Machine Learning 86

Machine Learning A/B Testing MarTech Marketing 86

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In this case, several personalization platforms started as simpler services for providing A/B testing. Common capabilities are: A/B Testing, or more advanced A/B/.N

A/B Testing 114

A/B Testing Machine Learning MarTech Communications 114

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. Marketers must manage their creative teams to best effect. Once upon a time, marketing and advertising was guided mostly by creatives. Marketing is math plus magic.

A/B Testing 126

A/B Testing Machine Learning GDPR Agency 126

Martech Series

JUNE 6, 2022

a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announced a partnership with Brand Innovators to host an inaugural Marketing AI Conference: the Future of AI & Personalization Summit in New York. Inuvo , Inc.,

A/B Testing 70

A/B Testing Machine Learning Marketing MarTech 70

Single Grain

FEBRUARY 3, 2020

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. 4 Ways to Use UX Testing Methods to Improve CLV and Lower CAC. Card sorting. Eye tracking.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Martech

JULY 21, 2022

As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did. Test, test, test. Test everything.

Machine Learning 126

Machine Learning Conversion A/B Testing Audience 126

Martech

JUNE 26, 2024

Marketers are catching their breath from a flood of updates and new features. The next step is to determine how new AI capabilities will change the way marketers and advertisers reach customers. In A/B testing, traditionally the A variant and B variant were defined by humans,” said Shih.

A/B Testing 120

A/B Testing Machine Learning Cookies Electronics 120

Martech Series

SEPTEMBER 16, 2022

Marketers and analysts have utilized analytics to improve customer experience (CX) for so many years that it’s tempting to assume we’ve seen it all. When the data reveals a point of friction, A/B testing can identify better alternatives. New approaches for proactive CX enhancement. Creating a proactive analytics operation.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Single Grain

OCTOBER 1, 2019

It now seems that RankBrain – Google’s AI – is testing search results by presenting different sites higher up the rankings to see how users interact with those sites. As Justin Aldridge, Technical Director at SEO specialists Artemis Marketing, says: “It makes complete sense. User Behavior Now Influences Rankings. Dive Deeper: .

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. What Is Post-Click Automation? 1) Ad Mapping.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Martech

MAY 29, 2024

When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. AI is a powerful tool. AI is not magic.

Marketing 122

Marketing Communications A/B Testing Machine Learning 122

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 122

Marketing Manufacturing Communications Healthcare 122

Martech Series

JUNE 22, 2022

Next-gen A/B testing brings the experimentation capabilities of Airbnb and Netflix to companies at every stage. Eppo, the next-gen A/B experimentation platform bringing the high experiment velocity of Airbnb, Netflix, and Facebook to all companies, announced $19.5M Marketing Technology News: Cavai Appoints Mats Persson as CEO.

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A/B Testing Machine Learning MarTech Marketing 74